Benchmark is a systems integrator that provides complete broadcast solutions from concept to commissioning and beyond. They offer on-site integration, engineering, and support services to broadcasters throughout Asia. Benchmark aims to understand each client's unique needs and objectives to design custom solutions that ensure goals are met. Their experience and independent approach allows them to design the best solution for each client's specific workflow needs.

1. When you absolutely, positively have to be on-air 24/7

2. An independent systems integrator, Benchmark delivers comprehensive, elegant and cost effective solutions from
initial project consultancy through to design, hardware and software sourcing, installation and integration, docu-
mentation, user training and, finally, to post-installation support. The Company focuses on providing complete solu-
tions from Concept to Commissioning (C2C), and beyond… The spectrum of services offered starts from simple and
specific solutions to complete turnkey systems integration services for setting up completely new TV stations or chan-
nels, upgrading or modernising existing ones and implementing signal distribution to new media.
Benchmark offers its on-site Systems Integration and engineering consultancy services to broadcasters throughout
Asia. Today, we have numerous clients in Bangladesh, China, India, Indonesia, Malaysia, the Middle East, Mongo-
lia, Pakistan, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam... Our on-site engineering,
software programming, software & systems integration, testing and
support services are highly specialized. With headquarters in Singapore,
the Company operates in network mode with senior managers function-
ing out of Singapore, Chennai, Delhi and Manila.
Benchmark Broadcast Systems' role spans more than that of just a Systems
Integrator’s. It is characterised by extensive technical support and depth
of commitment as part of every operation; the reason why the Company
has the distinction of consistently providing efficient pre- and post-sale
support to its customers. This includes configuration of comprehensive
enterprise-wide solutions, application support and development of
customised solutions.
Benchmark Broadcast Systems
is a consultant and technology
partner for Media and Broad-
cast companies.
w w w . b e n c h m a r k b r o a d c a s t . c o m

3. w w w . b e n c h m a r k b r o a d c a s t . c o m
Benchmark Broadcast Systems has an extremely strong broadcast and IT engineering know-how base, with over
500 man years of experience in the field. Moreover, we are sharply focused on providing cutting edge technologies
for digital media creation, management and distribution. As such, we were one of the pioneering companies on the
technology front that led broadcast technology away from the traditional linear technology towards the 'new age'
computer based open technologies.
Benchmark thrived on bringing these new technologies to the Asian market. And as a result of our certainty in them,
we made it our mission to present these cutting edge technologies to broadcasters. For instance:
• The Company was one of the first to bring nonlinear editing to the region
• It was the first to recognize the benefits of web-based news reporting and was the first to bring a web
browser based newsroom to the region
• It was the first, in Asia, to bring a complete Storage Area Network (SAN) based TV station online
• It was the first to design, install and commission a point-to-point terrestrial video and audio fibre optic
link for a TV station in South
Asia
• It was the first to introduce
3D post production workflows
at Broadcast India 2009
While, for Benchmark it has meant a
string of firsts, more importantly, for
our customers it has meant new
heights of efficiency and effectiveness.
Pioneering broadcast
technology – for that ‘on-air
24/7’ experience

4. w w w . b e n c h m a r k b r o a d c a s t . c o m
At Benchmark, we appreciate the fact that every broadcaster is different. Each one has different needs, different
perspectives, different target segments, different programming… and, as a consequence, different workflows. As a
partner and systems integrator, we realise that we have to understand the objectives clearly and custom design
systems which will ensure that the objectives are met. So, the first thing we do is we listen. And we question. All to
ensure that in the quest to implement technology, organisational issues – such as human resources, cultural back-
grounds and milieus, regional aspirations and other such important factors – are not ignored, but are kept very
consciously in the foreground to effect a seamless integration.
This is what gives us our edge. We understand that our intrinsic success lies in the success of our customer, the
broadcaster. Accordingly:
• We help in identifying the right technology for the need
• We design the road-map for implementation of the technology
• We help our customers adapt to their new work environment
Finally, when it comes to designing a system Benchmark has no set solu-
tions. Each project is unique and so has to have a unique answer. Moreo-
ver, as completely independent – and agnostic – systems integrators, we
are free from affiliation to particular manufacturers and their workflows.
It is this, arguably, that is our greatest edge: the ability to design a solution
based on the particular need of a broadcaster and not on a predeter-
mined workflow.
The edge to our philosophy

5. w w w . b e n c h m a r k b r o a d c a s t . c o m
Consultancy – we understand broadcast
Benchmark Broadcast Systems’ Project Consultancy Team has extensive experience in delivering solutions and
recommendations for wide-ranging requirements in the broadcast and television as well as the communications
industry.
Our team has prepared complete project reports both for setting up completely new television
stations or channels as well as the upgrading and augmenting of existing ones. These reports
embrace the entire gamut ranging from basic feasibility to technology options, installation
and running costs, training schedules, financial reportage and other such implications.
Apart from addressing specific issues and problems, our team has been, or is currently,
involved in such far reaching projects as advising Telcos on strategic issues; putting together
and managing a consortium of companies to provide IPTV solutions to Telcos; providing a
detailed project report for a country-wide, digital-based MSO and ISP; and working out
end-to-end IPTV solutions, for specific companies, in association with leading international
vendors.
Additionally, we have also worked with existing channels to thoroughly examine and evaluate
their current operations, workflows, existing hardware and software configurations, archival
capabilities, et al and identify need-gaps, if any, and recommend individual or comprehen-
sive solutions. In these cases we have either worked closely with the Channel’s existing engi-
neering team or separately as an independent observer.
Our Services – keeping you on
air 24/7. Absolutely, positively.

6. w w w . b e n c h m a r k b r o a d c a s t . c o m
Engineering Services – expertise from design to support
Benchmark has a large pool of design and engineering talent, independently available on a project basis. Their
expertise bridges multiple products across multiple domains.
Experienced and qualified in all areas of broadcast and post-production, the pool’s skills range from systems design
to implementation, commissioning and providing technical support. Moreover, our engineers are well versed in
local operating conditions, adaptable to situations and are trained to be enterprising and innovative.
Managed Services:
As part of our Engineering Services, we also offer Managed Services.
These are provided to customers, who are either in a nascent stage of
operation and lack sufficient experienced and/or trained personnel;
customers facing a temporary staffing shortfall; or customers who require
independent third party technical support for whatsoever reason. Here,
we provide a support which ranges from the gamut of a single aspect of
operation to comprehensive solutions involving monitoring of the work-
flow, equipment maintenance and providing an engineer at site for any
emergencies during normal operations; providing preventive mainte-
nance and training on Standard Operating Procedures based on work-
flow changes; even managing the complete Technical Operations Centre
(TOC).
In effect, our Managed Services are provided for any or all of a Channel
or Station’s technical operations.
Our Services – keeping you on
air 24/7. Absolutely, positively.

7. w w w . b e n c h m a r k b r o a d c a s t . c o m
Systems Integration – customised solutions
As an independent and agnostic Systems Integrator, Benchmark does not deliver off-the-shelf, made-for-all solu-
tions. What Benchmark offers is complete solutions, tailor-made to particular and specific requirements and work-
flows. Benchmark designs, installs, integrates and implements systems that are customised to actual user needs and
requirements. Moreover, these will be systems that will allow for smooth expansion paths in the
future, to grow as you and your needs grow.
In essence, we will give you a complete solution that encompasses all the workings of a television,
broadcast or post-production facility – and anything in-between – from content acquisition to
storage, editing, graphics, studio and production, post-production, channel branding, playout,
archiving, transmission and even to distribution using new media.
Benchmark’s solutions embrace every step from the basic concept to design, installation and
integration, commissioning, training and to comprehensive support.
Our Services – keeping you on
air 24/7. Absolutely, positively.

8. w w w . b e n c h m a r k b r o a d c a s t . c o m
We bring ‘value engineering’ to
the table...
Value engineering is about bringing more effective design philosophies to the solution. It’s about removing the
unnecessary and zeroing in on what is crucial.
Value engineering is about working closely with you from day one; interacting directly to deliver a technically inno-
vative solution.
One, moreover, that will deliver the smoothest, most efficient
workflows. That will meet the particular requirements of your
channel. That will grow as you grow.
In short, value engineering is the willingness to undertake
complete responsibility for a project from Concept to Com-
missioning (C2C) and even to operational support.
Value engineering is about keeping you on-air 24/7. And, as
we said at the beginning, we bring value engineering to the
table...

9. w w w . b e n c h m a r k b r o a d c a s t . c o m
The A to Z in Broadcast From Solutions…
Acquisition (leased lines, VSAT links, WiMax, mobile-to-tv);
Archival; Automation – station, playout, newsroom
Broadband, Baseband, Blu Ray production
Camera chains – studio, news, ENG; Content-to-mobile;
Content re-purposing, content management
Digital asset management; Disaster recovery management;
Editing – non-linear; Electronic News Gathering
Fibre optic links
Graphics
High Definition video post production
Image enhancement; Interactive TV; Integration services
Juke Box; Jackfield – Audio / Video
Logging and comparisons; Lighting systems
Master Control Room; Media conversion, Media tracking,
Media networks; Multi Service Operations – cable
Newsroom systems – Automated, digital, HD / SD
Operation centre, Operations system set up
Playout systems; Post & production; Patch Panels
Quality check, quality control
Retrieval, Replay, Retimed playout
Sales – advertising, billing, traffic management; Studios
Teleports; Transmission – cable/satellite/WiMax; Training
Uplink stations
Virtual studio systems; VSATs; Video servers, ingest, playout,
ad-insertion
Wide Area Network; Waveform
X’mit via Ethernet / IP
Zero tolerance for Failure... and more…
To Customers…
– an A-Z of Broadcast in the Asia-Pacific and
South Asia regions
Aaj Tak & Headlines Today, New Delhi, India
Astro, Kuala Lumpur, Malaysia
Bernama, Kuala Lumpur, Malaysia
Channel 3, Bangkok, Thailand
Channel 92, Lahore, Pakistan
Diganta Television, Dhaka, Bangladesh
Eenadu TV, Hyderabad, India
Gala TV, Taipei, Taiwan
IDEA (Bloomberg), Jakarta, Indonesia
Jamuna Television, Dhaka, Bangladesh
Jaya TV, Chennai, India
Maharaja TV, Colombo, Sri Lanka
MediaCorp, Singapore
Nimbus Sports, Mumbai and Singapore
NSTPL (JAINHITS), Noida, India
nTV, Dhaka, Bangladesh
P7 News, Noida, India
RTV, Dhaka, Bangladesh
Star News, Mumbai and Kolkata, India
StarHub, Singapore
Saam TV, Navi Mumbai, India
SPS / EPL, Ulan Bator, Mongolia
TDB Media (Bloomberg), Ulan Bator, Mongolia
Television Media Network, Lahore, Pakistan
TV9, Mumbai and Bangalore, India
Vietnam TV, Hanoi, Vietnam
Zee News, Noida, India

10. When you absolutely,
positively have to be
on-air 24/7
B R O A D C A S T S Y S T E M S
Benchmark Broadcast Systems (S) Pte Ltd
(Company Registration Number: 200600781N)
12 Tannery Road #09-05/06/07 HB Centre I
Singapore 347722
Phone: +65 6749 3372 Fax: +65 6749 3326
Email: info@benchmarkbroadcast.com
w w w . b e n c h m a r k b r o a d c a s t . c o m
S i n g a p o r e : + 6 5 6 7 4 9 3 3 7 2 C h e n n a i : + 9 1 4 4 4 2 1 5 4 6 1 4 D e l h i : + 9 1 1 2 0 2 5 4 4 1 2 7