Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
The recovery of the media industry post-pandemic.pdfJohn Peterson
"Can you list a few sectors that have boomed during the pandemic?
Yes. Few sectors have invariably boomed; Various industries and sectors have responded differently to the pandemic. Though the Covid-19 swept the globe, accelerating trends like online media, education, e-commerce, and event management companies have thrived and have had lasting effects. In fact, they have topped the chart. In this article, let us extensively look at the Media industry post-pandemic. Read more https://bit.ly/3wQ2nwv"
COVID19 - Risks and opportunities in Telecom Sectoreveris
The COVID-19 health crisis has produced the biggest economic crisis in the recent history.
By the moment, the Telecommunications Sector is one of the least affected sectors. The real impact that could be achieved is still unknown and the threat of a future resurgence puts all sectors of activity in check.
It is necessary to take measures that prevent future risks and help us to find opportunities for growth in a new reality. The current context is also an accelerator and stimulator of transformations and latent changes in the Telecom Sector
Reuters Institute Digital News Report 2015: Selected highlightsDamian Radcliffe
A personal take on some of the key data points and takeaways from the Digital News Report 2015 produced by the Reuters Institute for the Study of Journalism at Oxford University.
For more information please visit: http://www.digitalnewsreport.org/
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Media & Telecom Champions - Presentation by Dr. Christian Wegner, Chief Digital & Adjacent Officer of ProSiebenSat.1 at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Parks Associates Market Snapshot Disney Apple TVElizabeth Parks
This Market Snapshot by International research firm Parks Associates highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors driving their growth. Data presented in this Market Snapshot were drawn primarily from an online survey of 10,000 consumers fielded between March 8th and April 3rd to heads of broadband households, after the COVID-19 crisis had begun in the United States.
Goldmedia Press Information: Media Trends 2010Goldmedia Group
Berlin, 12th January 2010. The economic and advertisement crises left a deep impact on media and telecommunications markets in 2009, driving the search for new and lucrative business models forward. Which changes and challenges will
arise in 2010? The experts at Goldmedia have compiled brief analyses on trends in television, internet, mobile communications, publishing, and media research in Germany.
The recovery of the media industry post-pandemic.pdfJohn Peterson
"Can you list a few sectors that have boomed during the pandemic?
Yes. Few sectors have invariably boomed; Various industries and sectors have responded differently to the pandemic. Though the Covid-19 swept the globe, accelerating trends like online media, education, e-commerce, and event management companies have thrived and have had lasting effects. In fact, they have topped the chart. In this article, let us extensively look at the Media industry post-pandemic. Read more https://bit.ly/3wQ2nwv"
COVID19 - Risks and opportunities in Telecom Sectoreveris
The COVID-19 health crisis has produced the biggest economic crisis in the recent history.
By the moment, the Telecommunications Sector is one of the least affected sectors. The real impact that could be achieved is still unknown and the threat of a future resurgence puts all sectors of activity in check.
It is necessary to take measures that prevent future risks and help us to find opportunities for growth in a new reality. The current context is also an accelerator and stimulator of transformations and latent changes in the Telecom Sector
Reuters Institute Digital News Report 2015: Selected highlightsDamian Radcliffe
A personal take on some of the key data points and takeaways from the Digital News Report 2015 produced by the Reuters Institute for the Study of Journalism at Oxford University.
For more information please visit: http://www.digitalnewsreport.org/
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Media & Telecom Champions - Presentation by Dr. Christian Wegner, Chief Digital & Adjacent Officer of ProSiebenSat.1 at the NOAH 2015 Conference in Berlin, Tempodrom on the 9th of June 2015.
Parks Associates Market Snapshot Disney Apple TVElizabeth Parks
This Market Snapshot by International research firm Parks Associates highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors driving their growth. Data presented in this Market Snapshot were drawn primarily from an online survey of 10,000 consumers fielded between March 8th and April 3rd to heads of broadband households, after the COVID-19 crisis had begun in the United States.
2015 2H Outlook : Korean Media industryJeehyun Moon
Media (Analyst Jee-hyun Moon)
A big jump forward
■ [Summary]
■ 2H15 outlook: A big jump forward
■ Themes and issues
■ Valuation and investment strategies
■ Top pick and stocks to watch
■ [Conclusion] Not just recovering, but leaping forward
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
How AI will move the Kotler's 4P to SAVEEE Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey
16/10/2018
Examples & Cases
Introduction to the info session of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
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2. 2
Dear Partners,
Here you can find our first analysis about impact of Covid-19 on media
consumption in Belgium. Additionally, we provide you some reflections about and
thoughts on opportunities and on a meaningful communications approach. A few
local and international examples are also included.
During these unusual times, our strategy and insights team will continue to
produce these types of actionable insights.
Please, never hesitate to ask your Havas Media contact for more information or
any other questions or requests.
For the whole Team,
Hugues L. Rey
CEO Havas Media Belgium
3. 3
0
5
10
15
20
25
30
35
40
45
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
2019 - 15-34rat% 2019 - PRP 18-54rat% 2020 - 15-34rat% 2020 - PRP 18-54rat%
Source: Havas Media BE elaboration of Nielsen / GFK data - Live + Vosdal
Thursday 12th saw a spike in Flemish TV viewership
Even younger targets massively gathered in front of TV
analysis on 7 pm – 11 pm timeband
Thursday, March 12th
re-inforced phase 2 in BE
Belgian government ordered the closure of
schools & horeca (except for take-away &
delivery), as well as the cancellation of all public
gatherings
Monday, March 16th
Belgium hands powers to caretaker PM
coronavirus pandemic sparked new debate
on the ongoing federal government
formation
Tuesday, March 17th
The Prime Minister broadcast a decision to
impose stricter social distancing measures
from noon the following day
4. 4
0
5
10
15
20
25
30
35
40
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
2019 - 15-34rat% 2019 - PRP 18-54rat% 2020 - 15-34rat% 2020 - PRP 18-54rat%
Thursday 12th saw a spike for French-speaking TV
And Gen Y/Z tried to stay informed and turned to TV for live and news broadcasting
analysis on 7 pm – 11 pm timeband
Thursday, March 12th
re-inforced phase 2 in BE
Belgian government ordered the closure of
schools & horeca (except for take-away &
delivery), as well as the cancellation of all public
gatherings
Monday, March 16th
Belgium hands powers to caretaker PM
coronavirus pandemic sparked new debate
on the ongoing federal government
formation
Tuesday, March 17th
The Prime Minister broadcast a decision to
impose stricter social distancing measures
from noon the following day
Source: Havas Media BE elaboration of Nielsen / GFK data - Live + Vosdal
5. 5
Conclusions and opportunities BE
• If we follow Italian benchmarks, audiences are probably going to be up +20% for the
foreseeable future (during lockdown). First data seems to confirm this evolution.
• Meanwhile, the demand for TV ad space is declining due to cancellations of campaigns. If
this trend continues, 25% more free space will be available in the month of April.
• The Belgian market is still largely a spot-by-spot buying market, which means we are facing
lots of reworking with the reprogramming on all channels. However, reprogramming and
larger audiences will give extra possibilities to optimize.
• Important to consider Brand Safety within current context and react accordingly:
• Cancellations are possible and will be treated without additional costs (as long as annual
engagements are respected) by TV & Radio sales houses
• Think about adapting material to the crisis; very creative and last-minute adaptions that ensure a
positive message have already aired
• Last minute campaigns will be met with open arms by sales houses. Opportunities for branding on TV
are high, especially for FMCG sector
6. 6
-
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
10.000.000
11.000.000
12.000.000
13.000.000
14.000.000
15.000.000
16.000.000
17.000.000
18.000.000
19.000.000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
VRT VTM Nieuwsblad De_Morgen De_Standaard De_Tijd Gazet_van_Antwerpen Het_Belang_van_Limburg HLN.be
Source: Gemius/CIM - gemiusAudience study: Multiplatform - Population 12+
Traditional newsbrands are outperforming A|V broadcasters on the web
HLN.be & Nieuwsblad that offer hyperlocal news are thé major information sources for the Flemish-speaking people
pageviews
Thursday, March 12th
re-inforced phase 2 in BE
Belgian government ordered the closure of
schools & horeca (except for take-away &
delivery), as well as the cancellation of all public
gatherings
Monday, March 16th
Belgium hands powers to caretaker PM
coronavirus pandemic sparked new debate
on the ongoing federal government
formation
MARCH
Tuesday, March 17th
The Prime Minister broadcast a decision to
impose stricter social distancing measures
from noon the following day
7. 7
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
RTBF.be RTL.be 7sur7.be DH.be La_Libre.be Le_Soir LEcho Sudinfo
Source: Gemius/CIM - gemiusAudience study: Multiplatform - Population 12+
Digital newsbrands & main TV sites see a significant increase of traffic
A|V broadcasters gather more traffic but (hyper)local newsbrands also benefits from the eagerness to follow the last measures
pageviews
MARCH
Thursday, March 12th
re-inforced phase 2 in BE
Belgian government ordered the closure of
schools & horeca (except for take-away &
delivery), as well as the cancellation of all public
gatherings
Monday, March 16th
Belgium hands powers to caretaker PM
coronavirus pandemic sparked new debate
on the ongoing federal government
formation
Tuesday, March 17th
The Prime Minister broadcast a decision to
impose stricter social distancing measures
from noon the following day
8. 8
(NL)
(NL)
(NL/FR)
(NL)
(FR)
(NL)
(NL)
(NL)
(FR)
(FR)
(NL)
(NL)
(NL)
(FR)
(NL)
Mobile is the main entry point to newsbrands to stay updated about the Belgian
counter-attack against COVID19 – until the home restriction
Source: Gemius/CIM - gemiusAudience study: Multiplatform - Population 12+
66%
7%
26% phone
tablet
pc
75%
8%
17%
phone
tablet
pc
Sunday, March 15th 2020
Monday, March 16th 2020
Thursday, March 12th 2020
71%
6%
22% phone
tablet
pc
share of visits %
main entry point for information
ATAWAD
gains importance during weekdays
(= working days) – 2nd entry point
9. 9
Conclusions and opportunities BE
• Traditional newsbrands are outperforming A|V broadcasters on the web, esp. hyperlocal
brands are doing well (regional editions). Qualitative newsbrands (De Standaard, Le Soir)
are also doing well .
• The two main TV broadcasters on the web are also doing great in the French-speaking part
of Belgium. In stark contrast, the Flemish TV broadcasters do not perform well on the web.
• The saleshouses adapt their commercial offers (360°) and provide flexibility through
their different supports.
• Important to consider Brand Safety within current context and react accordingly
• Digital allow to react rapidly and change the creative material in a smoothier way than on other media
• Thanks to brand safety, the saleshouses assure advertisers that their campaign will not be
placed next unsafe content.
10. 10
Belgians react to the COVID-19
Some inspiring examples of the last few days and some
consequences
12. 12
How to react in a meaningful way?
Some inspiring examples of the last few days
13. • network reinforced
• data & internet volume for free
• free content in TV offer
• free calls in Belgium 24/24
14. • reassurance about opening shops
• reassurance about availability of products
• special opening hours for seniors
• information about measures and
restrictions
• urging others to care for others
15. PUBLISHERS give free access to content
that matters
The national public-service BROADCASTER
for the Flemish Community schedule extra
programs to help students and parents at
home
Dedicated information about the latest
developments are announced daily
StepStone, a site specialized in job ads, is giving space
freely for every ad related to Healthcare for the coming
4 weeks in order to help hospitals and healthcare
specialists to recruit
Some newsbrands are doubling the subscription time
for free
16. Concert halls post past concerts to enjoy
from home
The Brussels Museums call everyone to support the
cultural sector by spreading the hashtag
#MuseumAtHome
Even smaller cultural venues are turning
cancellations into livestream events
18. 18
France
Paid TV Canal+ unlock all the content for free
Pornhub gives premium access away c
LVMH puts its perfume production lines on
the making of hand sanitisers due to
shortage