In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
Two separate surveys were fielded:
On March 9th-11th 2020 and 1,369 respondents completed the survey
On March 13th-15th 2020 and 1,357 respondents completed the survey.
The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies.
For questions or more information, please contact carol@shespeaks.com
COVID19 REPORT: Consumer Consumption Changes SheSpeaks Inc.
In an effort to better understand how women are reacting to and feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
This is the 3rd survey that we have conducted on Coronavirus and was fielded between March 31st- April 4th 2020. 1,629 respondents completed this survey.
As Americans acclimate to Shelter in Place orders, their use of social media, online and cable news as well as online shopping have all increased.
Respondents are experiencing an overwhelming sense of Uncertainty which is driving perceptions.
Our findings are included.
For questions or more information, please contact carol@shespeaks.com
The time of year is here. With 1,266 respondents on this survey, we have some great data to share! We are excited to present our annual Women’s Predictions from our SheSpeaks community for 2022. If your main target audience is women, this data is a must-see!
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
Over 1,000 women from the SheSpeaks community weigh in on 2022 goals, female mentorship, social media, and work life balance among other topics.
Join our community at shespeaks.com/join_now!
To learn more about our company, visit shespeaksinc.com, or contact us at hello@shespeaks.com.
America’s Kitchens: Redefining Roles and ValuesEdelman
A new Edelman Berland Study suggests dads place as much value on food choices for their families as moms. The study explores the changing roles and values of both parents from meal purchase to preparation.
Learn more: http://edl.mn/19wYZWE
In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
Two separate surveys were fielded:
On March 9th-11th 2020 and 1,369 respondents completed the survey
On March 13th-15th 2020 and 1,357 respondents completed the survey.
The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies.
For questions or more information, please contact carol@shespeaks.com
COVID19 REPORT: Consumer Consumption Changes SheSpeaks Inc.
In an effort to better understand how women are reacting to and feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
This is the 3rd survey that we have conducted on Coronavirus and was fielded between March 31st- April 4th 2020. 1,629 respondents completed this survey.
As Americans acclimate to Shelter in Place orders, their use of social media, online and cable news as well as online shopping have all increased.
Respondents are experiencing an overwhelming sense of Uncertainty which is driving perceptions.
Our findings are included.
For questions or more information, please contact carol@shespeaks.com
The time of year is here. With 1,266 respondents on this survey, we have some great data to share! We are excited to present our annual Women’s Predictions from our SheSpeaks community for 2022. If your main target audience is women, this data is a must-see!
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
Over 1,000 women from the SheSpeaks community weigh in on 2022 goals, female mentorship, social media, and work life balance among other topics.
Join our community at shespeaks.com/join_now!
To learn more about our company, visit shespeaksinc.com, or contact us at hello@shespeaks.com.
America’s Kitchens: Redefining Roles and ValuesEdelman
A new Edelman Berland Study suggests dads place as much value on food choices for their families as moms. The study explores the changing roles and values of both parents from meal purchase to preparation.
Learn more: http://edl.mn/19wYZWE
Ben Page, Chief Executive, Ipsos MORI, gave this presentation to the Carers UK State of Caring 2013 conference on "Our changing world, around family care & work".
Impact in the developing world cannot be made without changing behavior. Appleseed has a systematic and reliable process for doing just that, but the first step is pinpointing exactly what to change.
This slideshow covers the 5 Key Criteria to Choosing a Target Behavior, quizzes your understanding of the criteria, and introduces Appleseed's process for changing behavior.
Survey about the information source for female make-up in Vietnam. How influential is Michelle Phan, famous youtuber for make-up videos who are originally from Vietnam?
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Buzz Marketing Group sat down with Millennials from all over the nation to gain some insight into how this generation view celebrities and the entertainment world. The results were fascinating...
Presentation on fake news, filter bubbles, and echo chambers for representatives of media and regulatory agencies at Palace Foz (Lisbon), 9 April 2018, by Bill Dutton.
This online and mobile-first report is researched on 752,057 online community members around Vietnam. The data is also weighted based on the online population in 2017 and was done by Decision Lab, one of my favorite researching company in Vietnam.
Quick preview for you:
• Approximately 70% still watch traditional television, however, 88% of those are likely to be doing something else at the same time!
• They spend approximately 10.6 hours per day engaging with online content, more than any other previous generation.
• According to a report by Forbes, the average attention span of this generation is a meager 8 seconds, 4 seconds shorter than Millenials before them.
• Gen Zers are the most likely to be consuming online video. Across all generations, online video is extremely popular, with 99% of all those who use the internet reporting watching it. Internet penetration amongst Gen Z was reported at 90%, higher than millenials at 78% and dwarfing 45 and overs at only 28%.
Quality resource: https://www.decisionlab.co/blog/yes-the-internet-is-redefining-gen-zs-tv-habits
This special report brief provides insight into the impact COVID-19 is having on consumer behavior and the resources businesses can use to navigate that change as consumers adjust to their new reality.
One in three Brits drinks at home alone with 15% regularly polishing off a bottle of wine to themselves, according to our exclusive recent poll for The Grocer.
That means many are regularly knocking back around 10 units of alcohol in one sitting, instead of the recommended daily maximum of two to three units for women, or three to four for men. Despite this, only 14% confess to drinking in excess, suggesting the government’s advice on alcohol has failed to get through to some consumers.
These are just some of the key findings from our latest Harris Interactive poll of more than 2,000 consumers, conducted for The Grocer, and we wanted to share more of the research findings with you.
Research conducted 15th-20th October 2014
Ipsos Global Advisor - The Future of AgeingIpsos UK
Ipsos MORI’s new global study, conducted in partnership with the Centre for Ageing Better, a charity, funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
"Mirror, mirror on the wall..." - the grooming habits of UK men and womenHarris Interactive UK
An Omnibus study by Harris Interactive's consumer research team into the grooming habits of UK men and women. Conducted online amongst a nationally representative sample of 2,061 GB adults.
- 14% of all men regularly use female grooming products
- 63% of men brush their teeth twice a day compared to 74% of women
- 19% of women feel their male partner spends longer than they do getting ready.
This special report presents the results of the 2015 Food and Health Survey, focusing specifically on the responses of the 299 Millennials who participated.
For this report, Millennials are defined as those between the ages of 18 and 34. In addition, this report also highlights subgroup differences within the Millennial generation.
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Ben Page, Chief Executive, Ipsos MORI, gave this presentation to the Carers UK State of Caring 2013 conference on "Our changing world, around family care & work".
Impact in the developing world cannot be made without changing behavior. Appleseed has a systematic and reliable process for doing just that, but the first step is pinpointing exactly what to change.
This slideshow covers the 5 Key Criteria to Choosing a Target Behavior, quizzes your understanding of the criteria, and introduces Appleseed's process for changing behavior.
Survey about the information source for female make-up in Vietnam. How influential is Michelle Phan, famous youtuber for make-up videos who are originally from Vietnam?
Play with children (47%) and Let children play alone but watching them (41%) are top 2 ways to look after their children
Find more at: https://www.di-onlinesurvey.com
Buzz Marketing Group sat down with Millennials from all over the nation to gain some insight into how this generation view celebrities and the entertainment world. The results were fascinating...
Presentation on fake news, filter bubbles, and echo chambers for representatives of media and regulatory agencies at Palace Foz (Lisbon), 9 April 2018, by Bill Dutton.
This online and mobile-first report is researched on 752,057 online community members around Vietnam. The data is also weighted based on the online population in 2017 and was done by Decision Lab, one of my favorite researching company in Vietnam.
Quick preview for you:
• Approximately 70% still watch traditional television, however, 88% of those are likely to be doing something else at the same time!
• They spend approximately 10.6 hours per day engaging with online content, more than any other previous generation.
• According to a report by Forbes, the average attention span of this generation is a meager 8 seconds, 4 seconds shorter than Millenials before them.
• Gen Zers are the most likely to be consuming online video. Across all generations, online video is extremely popular, with 99% of all those who use the internet reporting watching it. Internet penetration amongst Gen Z was reported at 90%, higher than millenials at 78% and dwarfing 45 and overs at only 28%.
Quality resource: https://www.decisionlab.co/blog/yes-the-internet-is-redefining-gen-zs-tv-habits
This special report brief provides insight into the impact COVID-19 is having on consumer behavior and the resources businesses can use to navigate that change as consumers adjust to their new reality.
One in three Brits drinks at home alone with 15% regularly polishing off a bottle of wine to themselves, according to our exclusive recent poll for The Grocer.
That means many are regularly knocking back around 10 units of alcohol in one sitting, instead of the recommended daily maximum of two to three units for women, or three to four for men. Despite this, only 14% confess to drinking in excess, suggesting the government’s advice on alcohol has failed to get through to some consumers.
These are just some of the key findings from our latest Harris Interactive poll of more than 2,000 consumers, conducted for The Grocer, and we wanted to share more of the research findings with you.
Research conducted 15th-20th October 2014
Ipsos Global Advisor - The Future of AgeingIpsos UK
Ipsos MORI’s new global study, conducted in partnership with the Centre for Ageing Better, a charity, funded by an endowment from The National Lottery Community Fund, illustrates the attitudes to ageing across 30 countries.
"Mirror, mirror on the wall..." - the grooming habits of UK men and womenHarris Interactive UK
An Omnibus study by Harris Interactive's consumer research team into the grooming habits of UK men and women. Conducted online amongst a nationally representative sample of 2,061 GB adults.
- 14% of all men regularly use female grooming products
- 63% of men brush their teeth twice a day compared to 74% of women
- 19% of women feel their male partner spends longer than they do getting ready.
This special report presents the results of the 2015 Food and Health Survey, focusing specifically on the responses of the 299 Millennials who participated.
For this report, Millennials are defined as those between the ages of 18 and 34. In addition, this report also highlights subgroup differences within the Millennial generation.
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...Ed Bennett
Research from Klein & Partners and The DRG
This year’s Omnibus is a bit different from past years. We focus the entire survey on consumer reactions to the Coronavirus and we will conduct three waves of this survey to track how these reactions change as we get past the ‘peak’ and move into our ‘new’ normal.
This presentation summarizes findings from the first wave conducted in early April. Wave II will field in late April/early May after the peak and the third wave will field sometime in late May/early June as we emerge in our new normal. Field times are fluid as we monitor the progress of this pandemic.
Also, this year, we are pleased that our long-time research partner and friends – The DRG – have partnered on this research with us.
Klein & Partners and The DRG would like to thank you for your extraordinary efforts during these unprecedented times in recent history to help our local communities keep safe and informed about the latest developments and the support available on the Coronavirus.
--Rob Klein, Founder & CEO, Klein & Partners
Communiceren over sociale thema's? Hoe doe je dat? En hoe bereik je ouders én kinderen tegelijkertijd? MTV Networks deed er onderzoek naar. Zie hier de bevindingen!
Vol.7: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
This is an older, though slighlty updated, presentation that we gave to a group defining the "careguider" and showing how important "she" is in healthcare buying decisions.
2014 Public Awareness of public health for Public Health EnglandIpsos UK
A recent Ipsos MORI survey conducted on behalf of Public Health England (PHE) has shown that at the end of its first year, a third of the public say they have heard of the organisation and, when given an explanation of its role, two thirds would be confident in its advice.
The Impact Of COVID-19 On Women's CareersFairygodboss
In May 2020, Fairygodboss surveyed 1,000 community members to better understand what our community members are experiencing in their careers and personal lives due to the impact of coronavirus.
Central American consumers from Panama, Costa Rica, Guatemala, Honduras, and El Salvador are most concerned about their safety, the health and safety of their families, and public health generally during the COVID-19 crisis.
These exhibits are based on survey data collected in Central America from September 1–11, 2020. Check back for regular updates on Central American consumer sentiments, behaviors, income, spending, and expectations.
Peruvian consumers are most concerned about taking care of their families, public health, and the economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Peru from September 1–11, 2020. Check back for regular updates on Peruvian consumer sentiments, behaviors, income, spending, and expectations.
Insights into patient preferences on telemedicine, wearables
and post-discharge care - We asked more than 2,000 Americans how they currently connect with healthcare providers. Their answers may surprise you - This survey was conducted online within the United States by Harris Poll on behalf of Salesforce from June 8-10, 2016, among 2,025 U.S. adults ages 18 and older, among whom 1,736 have health insurance and a primary care doctor. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Joel Steinfeld at jsteinfeld@salesforce.com.
BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
Review of National Findings: Why Did Some People Enroll and Not Others?Enroll America
The webinar reviewed our national survey of consumers who enrolled in health coverage during the first open enrollment period, as well as consumers who did not sign up and remain uninsured. The prominent health care research firm PerryUndem conducted the survey with Enroll America in April 2014 to identify the factors that drove consumers to get covered, compare characteristics of those who enrolled and those who didn’t, and better understand the consumer experience during the enrollment process. On the webinar, we discussed the results in detail and answered questions about the new findings.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Chileans remain concerned about the COVID-19 crisis and uncertain about economic recovery, with only one in three consumers being optimistic about a quick recovery.
These exhibits are based on survey data collected in Chile from September 1–16, 2020. Check back for regular updates on Chilean consumer sentiments, behaviors, income, spending, and expectations.
The top emotion women are feeling today is, “Tired,” according to the SheSpeaks Spring Women’s State of Mind Survey that polled women across the U.S. SheSpeaks, the largest and most diverse community of female consumers and influencers in the U.S., has been conducting these surveys quarterly since March 2020.
By comparison, in the Winter Women’s State of Mind survey, fielded in December 2021, the emotions, “Grateful” and “Hopeful” were tied for the top response at 41% followed by Tired (36%), and then Anxious/Worried (30%). That’s a 25% increase from December of those who chose “Tired.”
“This sharp turnaround from a positive to a negative emotion in just a few short months is concerning,” says Aliza Freud, CEO, SheSpeaks. “It’s especially revealing that the top response was,‘Tired.’ By comparison, when we fielded the survey in October 2020, the negative emotion, ‘Uncertain,’ garnered the most responses. After more than 2 years of the pandemic, women are feeling worn out,” she adds. That same percentage of women, 45%, also feel neutral to negative about their mental health.
Highlights from the survey:
• Asked to pick up to 4 emotions, ‘Tired’ was chosen by almost half (45%) of those surveyed followed by Grateful at 40%. Hopeful dropped to 37%, then Overwhelmed (31%).
• Just 20% of women say that their life is what they imagined it would be 5 years ago.
• Half of women (49%) said they have experienced burn out since the pandemic began while only 38% say that they have not, and 13% say they are not sure.
• The pandemic has had the most significant negative impact on women’s social lives (53%) and mental health (49%) followed by physical health (38%) and personal financial situation (37%).
“From these results we can clearly see what women feel has been lost and the challenges we face moving forward,” says Freud. “Given the impact the pandemic has had, it would be logical to think that physical health would be number 1, but it’s not. A wide swath of women from all over the country, representing 4 generations, admit that their social lives and mental health have suffered the most. They are tired, burned out and left wondering what’s going to be the long-term ramifications,” she adds.
SheSpeaks fielded the "Women's State of Mind" Study from May 2nd to May 8th, 2022. 1,100 women from across the US ages 18+ completed the study.
Over the last two years, there is no question that shopping habits have evolved. In fact, Adobe estimates that the pandemic has added a whopping $218.53 billion dollars to ecommerce since March 2020. US ecommerce grew 14.2% in 2021.
Consumers now spend an average of $6.7 billion online each month for groceries, up from $3.1 billion pre-pandemic. Adobe expects the category to top $85 billion in 2022.
But, according to a study that SheSpeaks just completed with 1,200 respondents, women still buy the majority of their groceries in store.
The SheSpeaks “How Shopping Is Evolving” study is chock full of important shopper insights!
SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
The survey was fielded on March 9th and 10th 2020 and 1,369 women completed the survey.
Topline findings follow.
The FTC has released new influencer guidelines. Be sure that you are up to date on the guidelines if you are an influencer or you a brand that engages influencers.
How Influencers Drive Sales on Amazon - Oct 2019SheSpeaks Inc.
Influencers of all sizes are effectively driving sales on Amazon.com. The following presentation gives brands that sell product on Amazon.com ideas and tips for effectively tapping in to the power of influencers to drive sales for their products.
SheSpeaks surveyed 650 millennial women across the US from August 12th-15th to better understand:
- Their current purchasing behaviors in the frozen pizza category and
- Interest in frozen pizza and plant-based food products
Following are high-level findings and data from the study along with selected testimonials from survey respondents.
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!SheSpeaks Inc.
In February of 2019, Hershey's charged SheSpeaks with a executing a Valentine's Day campaign designed to drive interest and purchase of Hershey's Lava Cake Kisses and Pot of Gold Chocolate at Walmart.
The campaign surpassed goals and delivered sales and a strong ROI.
Here's the skinny on the "Sweet" Campaign Results:
- 94 MM impressions
- 9 MM people reached
- 397,243 program engagements
- Increase of + 6.0% YoY Sales Growth
- 44% growth for Pot of Gold
- Lava Kisses #2 New Chocolate item at retailer
- Increase in Overall sell through: 89.4% vs LY 88.8%
Learn more about this effective influencer marketing campaign in the attached presentation to Association of National Advertiser members.
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
SheSpeaks Women Online Video Consumption InfographicSheSpeaks Inc.
SheSpeaks the influencer platform, surveyed 2,456 women in March to explore their video consumption habits prior to launching their in-house YouTube channel "SheSpeaksTV."
SheSpeaks 2015 Consumer Insight - Babycare SheSpeaks Inc.
SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
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2. In an effort to better understand how
female shoppers are feeling about
the impact of the Coronavirus,
SheSpeaks asked women age 18+
across the US to share their
thoughts and experiences related to
the Coronavirus.
This is the 4th survey that
SheSpeaks has fielded on the
Coronavirus:
- On April 13th-April 15th 2020 and
1,685 respondents completed
the survey
- Contact carol@shespeaks.com for
prior survey reports in this series.
Survey Overview &
Methodology
3. • More Social But Less Connected: While women are talking to friends &
family more often than before the Coronavirus crisis, they are feeling less
connected than before with only 22% saying that they feel “Connected”.
• More Optimistic vs. April 5th Survey Results: Women are 60% more
optimistic about how badly the country will be effected by Coronavirus vs.
the April 5th survey.
• Food Consumption of Grocery Items is Up: Overall consumption of
grocery products is up with Snacks ranking #1. Not far behind are milk,
eggs and drinks. While Beauty products and personal care purchase has
decreased. And 80% are still going to grocery stores.
• They are Online & On Social: Women reported increases in visiting online
news sites (51%), shopped online (34%), watching the news on tv/cable
(56%), and talking to friends and family virtually (57%), on social media
(46%)
• Looking to the Future: When the Coronavirus crisis ends, women are
looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and
#3 Going to Public Parks.
Topline Findings
4. How are you feeling about how the Coronavirus will affect our
country this week vs. last week?
16%
33%
51%
More optimistic about the effects on our
country
Less optimistic about the effects on our
country
The same as I did before (neither more nor less
optimistic)
SheSpeaks Survey N=1,685
+60% vs. April 5th
Survey
-42% vs.
April 5th
Survey
5. Have you or anyone you know personally tested positive for the
Coronavirus?
24%
70%
8%
Yes
No
I, or someone I know,
suspects a positive
diagnosis but has not been
tested and/or is waiting for
results
+166% vs. April
5th Survey
SheSpeaks Survey N=1,685
6. How long do you think the Coronavirus situation will last?
2%
29%
26%
21%
22%
Less than a
month
1-3 months
4-6 months
6+ months
I really don't
know
SheSpeaks Survey N=1,685
7. 43%
1%
13%
33%
9%
Yes, my household has lost income
Yes, my household has gained income
No, my household income has not been
affected but it will be in the future
No, my household income has not been
affected
I'm not sure if my household income will be
affected
+16% vs.
April 5th
Survey
Has your income been affected by the Coronavirus situation?
(choose all that apply)
SheSpeaks Survey N=1,685
8. Please pick the top 4 emotions that you are currently feeling:
56%
53%
45%
35%
32%
29%
25%
22%
22%
19%
18%
18%
12%
9%
4%
Uncertain
Anxious/Scared
Frustration
Hopeful
Overwhelmed
Bored
Determined/Strong
Depressed
Connected (to family and/or friends)
Sad
Calm
Lonely
Content
Anger
Other
SheSpeaks Survey N=1,685
9. Spent
More Time
Spent
Less Time
Spent
same time
as before
More Time
Rank
Watched the news on TV/cable
50%
10%
40%
6
Talked to friends & family online or via phone
59%
4%
37%
2
Watched streaming service (e.g., Netflix, Hulu)
57%
4%
38%
3
Cooked meals
62%
5%
34%
1
Baked
48%
7%
45%
7
Wrote letters
11%
15%
74%
15
Visited online news sites
52%
10%
38%
4
Exercised
26%
24%
50%
12
Gone for a walk outside
45%
18%
36%
8
Done a craft
31%
12%
57%
11
Engaged on social media platforms
51%
7%
42%
5
Played board games
26%
11%
63%
12
Read
44%
9%
47%
9
Worked on puzzles
22%
13%
65%
13
Gave myself a manicure, pedicure, hair cut, hair
color
21%
23%
56%
14
Ordered take out or delivery from a restaurant
33%
32%
36%
10
% of respondents
Since learning about the Coronavirus, which of the following have
you done?
10. Which of the following have you or someone in your household
done in the past two weeks? Check all that apply.
34%
43%
63%
80%
24%
29%
25%
22%
22%
19%
18%
18%
Shopped online for food
Shopped online for toiletries and/or home
care products
Shopped online for non-grocery items
Gone shopping to a grocery store
Gone shopping for alcohol/wine
Gone to other types of stores (not grocery)
Visited a wholesale club (e.g., Costco, Sam's
Club)
Had groceries delivered with no trouble
getting a delivery time
Tried to have groceries delivered but couldn't
get a delivery time
Had groceries delivered, though getting a
delivery spot wasn't easy
Had friends/family drop off food to you
Scheduled grocery curbside pickup
SheSpeaks Survey N=1,685
11. How has your purchase of the following items changed since the
Coronavirus began?
% of respondents
Stayed Increased
Increased
the Same Decreased Rank
Household cleaning products
41%
56%
3%
2
Toilet paper
Chocolate
Water
Baking products (i.e., flour, sugar)
Drinks (i.e, soda, juice)
Alcohol/wine
Frozen meals (including pizza)
Milk, eggs
Cheese/other dairy products
Snacks (i.e, pretzels, potato chips)
Cereal
Pasta
26%
66%
8%
9
17%
75%
8%
12
29%
68%
3%
6
26%
69%
5%
8
31%
64%
5%
5
17%
72%
11%
13
34%
61%
6%
4
37%
59%
4%
3
26%
71%
4%
11
44%
51%
5%
1
26%
71%
3%
10
29%
67%
4%
7
Beauty Products
Personal care (deodorant, toothpaste)
6%
74%
20%
16
14%
82%
4%
15
Board games or other games
15%
77%
8%
14
12. Since the Coronavirus crisis began, what activities do you miss the
most? Choose up to 3.
59%
43%
31%
27%
25%
22%
21%
13%
12%
12%
11%
8%
4%
Seeing friends and/or family in person
Going out to eat
Shopping
Going to a public place
Being able to make plans
Travel
Personal care, i.e., manicure, pedicure,
Entertainment, i.e., concerts, shows,
Physical activity, i.e., exercise, going to the
My kids' activities, i.e., sports, shows,
Work
School/Daycare
Other
SheSpeaks Survey N=1,685
13. On a scale of 1-5, how likely are you to do the following once you feel
comfortable that the Coronavirus is over?
% of respondents
1=Not
Very Likely
2
3
4
5=Very
Likely
N/A I did
not do this
before
Go out to eat
5%
8%
20%
15%
49%
3%
Go to friends’ and/or
families’ homes
2%
3%
14%
17%
61%
3%
Go back to a work office
6%
2%
10%
9%
36%
37%
Take a flight
14%
10%
20%
11%
22%
23%
Stay at a hotel
12%
10%
22%
14%
27%
15%
Visit another country
25%
10%
14%
7%
15%
29%
Go to a public park
4%
4%
18%
18%
46%
10%
Go to a public beach
7%
6%
16%
15%
35%
20%
Go to a concert
13%
11%
19%
13%
23%
21%
Go to a show
11%
11%
21%
14%
24%
20%
Go to a movie theater
11%
10%
22%
15%
29%
13%
SheSpeaks Survey N=1,685
14. Which of the following streaming services have you used since the
Coronavirus began?
% of respondents
Signed up
since
Coronavirus
began
Had service
but watching
more since
Coronavirus
began
Had service
but watching
the same
since
Coronavirus
began
Had service
but
watching
less since
Coronavirus
began
Do not
have this
service
Netflix
4%
40%
27%
2%
28%
Hulu
3%
22%
18%
1%
56%
Amazon Prime
Video
2%
27%
35%
2%
34%
Disney+
3%
15%
18%
1%
63%
HBO Go/HBO Now
4%
7%
11%
1%
77%
Apple TV+
2%
4%
8%
1%
85%
SheSpeaks Survey N=1,685
15. Has your usage of the following changed since the start of the
Coronavirus?
% of respondents
Stayed
Increased
Increased
the Same
Decreased
Rank
Facebook
43%
46%
4%
1
Instagram
YouTube
Snapchat
Twitter
TikTok
Twitch
LinkedIn
23%
51%
4%
2
23%
58%
4%
4
6%
29%
4%
6
19%
48%
4%
5
6%
14%
2%
3
2%
14%
2%
7
3%
37%
6%
8
SheSpeaks Survey N=1,629 (from April 5th Survey)
16. On a scale of 1-5, how do you think the following entities are doing
with their response to the Coronavirus: (1 = Not Well, 5 = Very Well)
% of respondents
1=Not
Well
2
3
4
5=Very
Well
Performing
Worst?
Performing
Best?
Government Overall
19%
15%
30%
20%
10%
2
7
President Trump
40%
9%
15%
14%
17%
1
6
State Government
9%
9%
23%
32%
23%
3
2
Local Government
6%
8%
25%
35%
20%
6
3
National Businesses
7%
8%
32%
29%
13%
4
5
Local Businesses
7%
7%
23%
33%
22%
5
4
Schools/Universities
6%
5%
22%
32%
25%
7
1
SheSpeaks Survey N=1,685