Urgent problems, rational solutions and passionate patient advocates are necessary but not sufficient to create change in health care organisations.
Lois Kelly and Carmen Medina of Rebels at Work will look at common mistakes in developing and introducing new ideas and discuss important and often overlooked organizational, interpersonal and personal self-awareness practices needed to navigate the journey from ‘I see a problem and have an idea’ to the idea being adopted.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
A presentation provided on june 13, 2017 for postdoctoral researchers and graduate students at the University of Florida. The topic covers aspects of science communication that scientists don't normally consider. We're good at talking to each other, but not to non-scientists. Here are some strategies to improve that bottleneck.
Urgent problems, rational solutions and passionate patient advocates are necessary but not sufficient to create change in health care organisations.
Lois Kelly and Carmen Medina of Rebels at Work will look at common mistakes in developing and introducing new ideas and discuss important and often overlooked organizational, interpersonal and personal self-awareness practices needed to navigate the journey from ‘I see a problem and have an idea’ to the idea being adopted.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
A presentation provided on june 13, 2017 for postdoctoral researchers and graduate students at the University of Florida. The topic covers aspects of science communication that scientists don't normally consider. We're good at talking to each other, but not to non-scientists. Here are some strategies to improve that bottleneck.
Healthy Voices - Session Seven - Building an audience - Course Noteshealthyvoices
Session seven of an eight session training course designed to develop participant skills in communicating online. This session covers techniques for gaining traffic for a website/blog/social media account.
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...dlvr.it
Six Consumer Psychology Principles to Help Build a Loyal Social Media Audience. Leverage these six consumer psychology principles to drive more engagement with your social media content and more loyalty to your business.
View original article: https://blog.dlvrit.com/2015/08/6-consumer-behaviors-to-drive-customers/
Presentation of Albert Einstein College of Medicine social media policies by Paul Moniz and David Flores. Overview of Facebook, YouTube, Twitter use and policies. More info at http://einstein.yu.edu/social-media
Week 5 Final DiscussionJustin Wick 11222016 45218 PM.docxcockekeshia
Week 5 Final Discussion
Justin Wick
11/22/2016 4:52:18 PM
The first effect I will discuss, is the belief-type effect. According to Potter (2014), "The media continually exert abelief-type effect by showing us the values used by people in the news and characters in fictional stories" (p. 295). This means that we observe the stories and characters we see, and base our lives around their values. That is why, so many shows have relatable characters. One good example of this, are classic shows, such as Leave it to Beaver and Happy Days. These shows created and showed, wholesome family values. By observing these values, people could pattern their lifestyles after the characters. In these types of shows, the characters are known to have manners and share good family values. The belief-type effect is used, to show the viewers what ideal family life is all about. A lot of today's popular programs, stray away from these wholesome values. I feel the belief-type effect, often helps to pattern our lives based on the programs we watch.
The second effect I will discuss, is the emotional-type effect. According to Potter (2014), "The media exert anemotional-type effect by making us feel things. They can trigger strong emotions such as fear, rage, and lust" (p. 283). The best example of this, is the news coverage of events occurring in the world. It is quite easy to see when you watch the news, you can feel the emotion and be touched by the stories you hear. Natural disasters are a great example, as they bring the emotion of fear and upset to many effected. The coverage of the recent election, caused a lot of emotions of anger and upset. These are just some examples, of how news stories can evoke an emotional reaction.
Reference
Potter, J. W. (2014). Media literacy (7th ed.). Thousand Oaks, CA: Sage Publications, Inc.
Strategies
Cindy Harthorne
11/25/2016 11:59:16 AM
Strategies
By Cindy Harthorne
November 25, 2016
Unless one becomes a hermit, we must agree with Potter when he says, “You have little ability to avoid media exposures or their influences…but you have a good deal of potential to shape the influences of those messages…” (Potter, 2014, p 423). I had the gift of having a skeptical mother, who trained me in critical thinking when it comes to marketing, perhaps to make me feel better about the fact that we could not afford to purchase most of what was being marketed on television. Most of the following strategies will something I will continue doing throughout the course of my life.
1. Strengthen Your Personal Locus
Maintaining confidence in what I know to be true, and taking one step at a time, with unwavering commitment toward my personal goals, may not be easy, but it is what I do, and will continue to do. It is the best strategy.
2. Focus on Usefulness as a Goal
I plan to limit my exposure to media to those outlets that assist me in reaching my goals. In other words, I will use it for my purposes, instead of letting it use me for.
Social Media and Academic Medicine: Dangerous Liaisons?Joyce Lee
Why I think it's important for academic physicians and researchers to have a presence on Social Media. This is a compilation of talks that I have given while on sabbatical in the Bay Area and Grand Rounds at University of Michigan http://joycelee.me/
Noun Project citations: Jerry Wang
Three skills for GPs to address the infodemicTina Purnat
A workshop for General Practitioners on practical skills on adressing the infodemic.
The presentation contains videos - to watch them, you need to download the presentation to your own computer, open in Powerpoint, "enable content", and then play the videos embedded in the slides.
Research Model1. Select the topic2. Defining the problem3. .docxaudeleypearl
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best way to t ...
Research Model1. Select the topic2. Defining the problem3. .docxverad6
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best wa.
Information Overload: How Do You Create a Story That Stands Out from the Noise?Jennifer Seyler
At the end of this webinar, you should be able to:
>Maintain desired reputation while speaking
>Provide relevant content to target audiences
>Amplify messages and grow share of voice
>Share communications best practices to enable positive business performance and growth
This presentation was created as a part of a public relations campaigns presentation for a course at Georgia Southern University based on the textbook requirement.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
More Related Content
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Healthy Voices - Session Seven - Building an audience - Course Noteshealthyvoices
Session seven of an eight session training course designed to develop participant skills in communicating online. This session covers techniques for gaining traffic for a website/blog/social media account.
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...dlvr.it
Six Consumer Psychology Principles to Help Build a Loyal Social Media Audience. Leverage these six consumer psychology principles to drive more engagement with your social media content and more loyalty to your business.
View original article: https://blog.dlvrit.com/2015/08/6-consumer-behaviors-to-drive-customers/
Presentation of Albert Einstein College of Medicine social media policies by Paul Moniz and David Flores. Overview of Facebook, YouTube, Twitter use and policies. More info at http://einstein.yu.edu/social-media
Week 5 Final DiscussionJustin Wick 11222016 45218 PM.docxcockekeshia
Week 5 Final Discussion
Justin Wick
11/22/2016 4:52:18 PM
The first effect I will discuss, is the belief-type effect. According to Potter (2014), "The media continually exert abelief-type effect by showing us the values used by people in the news and characters in fictional stories" (p. 295). This means that we observe the stories and characters we see, and base our lives around their values. That is why, so many shows have relatable characters. One good example of this, are classic shows, such as Leave it to Beaver and Happy Days. These shows created and showed, wholesome family values. By observing these values, people could pattern their lifestyles after the characters. In these types of shows, the characters are known to have manners and share good family values. The belief-type effect is used, to show the viewers what ideal family life is all about. A lot of today's popular programs, stray away from these wholesome values. I feel the belief-type effect, often helps to pattern our lives based on the programs we watch.
The second effect I will discuss, is the emotional-type effect. According to Potter (2014), "The media exert anemotional-type effect by making us feel things. They can trigger strong emotions such as fear, rage, and lust" (p. 283). The best example of this, is the news coverage of events occurring in the world. It is quite easy to see when you watch the news, you can feel the emotion and be touched by the stories you hear. Natural disasters are a great example, as they bring the emotion of fear and upset to many effected. The coverage of the recent election, caused a lot of emotions of anger and upset. These are just some examples, of how news stories can evoke an emotional reaction.
Reference
Potter, J. W. (2014). Media literacy (7th ed.). Thousand Oaks, CA: Sage Publications, Inc.
Strategies
Cindy Harthorne
11/25/2016 11:59:16 AM
Strategies
By Cindy Harthorne
November 25, 2016
Unless one becomes a hermit, we must agree with Potter when he says, “You have little ability to avoid media exposures or their influences…but you have a good deal of potential to shape the influences of those messages…” (Potter, 2014, p 423). I had the gift of having a skeptical mother, who trained me in critical thinking when it comes to marketing, perhaps to make me feel better about the fact that we could not afford to purchase most of what was being marketed on television. Most of the following strategies will something I will continue doing throughout the course of my life.
1. Strengthen Your Personal Locus
Maintaining confidence in what I know to be true, and taking one step at a time, with unwavering commitment toward my personal goals, may not be easy, but it is what I do, and will continue to do. It is the best strategy.
2. Focus on Usefulness as a Goal
I plan to limit my exposure to media to those outlets that assist me in reaching my goals. In other words, I will use it for my purposes, instead of letting it use me for.
Social Media and Academic Medicine: Dangerous Liaisons?Joyce Lee
Why I think it's important for academic physicians and researchers to have a presence on Social Media. This is a compilation of talks that I have given while on sabbatical in the Bay Area and Grand Rounds at University of Michigan http://joycelee.me/
Noun Project citations: Jerry Wang
Three skills for GPs to address the infodemicTina Purnat
A workshop for General Practitioners on practical skills on adressing the infodemic.
The presentation contains videos - to watch them, you need to download the presentation to your own computer, open in Powerpoint, "enable content", and then play the videos embedded in the slides.
Research Model1. Select the topic2. Defining the problem3. .docxaudeleypearl
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best way to t ...
Research Model1. Select the topic2. Defining the problem3. .docxverad6
Research Model:
1. Select the topic
2. Defining the problem
3. Reviewing the Literature
4. Formulating a Hypothesis
5. Choosing a research method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results
1. Uncovering social stigma against mental illness in America.
2. I wanted to study the social stigma of mental illness in America because many people suffer from various forms of mental illness. Often times people do not receive treatment for mental health issues because they are not diagnosed.
3.
· Ho, Andy H Y, Fong, Ted C T, Potash, Jordan S, Ho, Vania F L, Chen, Eric Y H, Ho, Rainbow T H., “Deconstructing Patterns of Stigma toward People Living with Mental Illness.” Social Work Research, vol. 42 Issue 4, 2018, p302-312.
· Casados, Ava T.,“Reducing the Stigma of Mental Illness: Current Approaches and Future Directions.” Clinical Psychology: Science & Practice, vol. 24, issue 3, 2017, p 306-323.
· Quinn, Diane M., Williams, Michelle K., Weisz, Bradley M. “From discrimination to internalized mental illness stigma: The mediating roles of anticipated discrimination and anticipated stigma.” Psychiatric Rehabilitation Journal. vol. 38 issue 2, 2015, p103-108.
· Peters, Heather J., Schwenk, Haley N., Ahlstrom, Zachary R., McIalwain, Lyndzie N. “Microaggressions: The experience of individuals with mental illness.” Counselling Psychology Quarterly. vol. 30, issue 1, 2017 p86-112. 27.
4. I primary of objective of this research is to identify college student’s knowledge about mental illness in American culture and the social stigma surrounding it. Studies have indicated that lack of knowledge about mental illness has led to an increase of discrimination in the workplace and everyday life. Students will be given a quantitative survey to gauge attitudes about mental illness. The goal is to create effective solutions in order to build knowledge and lessen stigma against mean illness today.5. Quantitative and qualitative methods will be used. The survey will include 15 closed ended questions and 3 open ended questions. Survey:1. Which of the following mental illness are you most familiar with? A. Anxiety B. Depression C. Bipolar disorder D. Schizophrenia 2. How do you know about the above mental illnesses? A. family member B. friends C. television D. internet3. Do you think people are predisposed to mental illness? A. Yes B. No C. Sometimes4. At what age do think people first to start experience mental illness? A. 5-8 years old B. 9-11 years old C. 12-15 years old D. 15-18 years old5. Mental illness can happen to anyone. A. Yes B. No6. Who do you think is more likely to have mental illness? A. Women B. Men C. Both are equal D. I don’t know7. People that have a mental illness or more likely to prefer to be alone. A. Yes B. No8. Adults are more likely to have mental illness. A. Yes B. No9. The best wa.
Information Overload: How Do You Create a Story That Stands Out from the Noise?Jennifer Seyler
At the end of this webinar, you should be able to:
>Maintain desired reputation while speaking
>Provide relevant content to target audiences
>Amplify messages and grow share of voice
>Share communications best practices to enable positive business performance and growth
This presentation was created as a part of a public relations campaigns presentation for a course at Georgia Southern University based on the textbook requirement.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
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Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
MIP 201T & MPH 202T
ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
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Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
2. Nutrition confusion:
Why we don’t all agree
Impractical to run long-term, high-compliance diet
RCTs to answer big health questions
Observational studies use imprecise dietary
assessment methods and can’t correct for
‘unknown unknowns’
Selective use of evidence (cherry picking)
Conflict of interests
We are diverse creatures
BUT, there are recurring themes we can learn from
3. Too busy, just give me the
headline
Result: The story that
pops up in your social
feed becomes your
knowledge and your
reality
Eight out of 10 people will read the headline
Only two out of 10 will read the rest of the article
8. Being an
engaging
science
communicator
Don’t sit on the fence for fear that the
certainty is not 100%
Never assume that the facts speak for
themselves - use memorable quotes and
analogies (not clichés) to make your facts stick
Focus on the relevance, not just the evidence
Speak in their language, not yours (know your
audience)
9. Think big picture
Intermesh a story or a narrative
Next, get to that point as quickly as possible – start with the
most important message first
Step away from the specific details of the research. What is the
single, most important message you are trying to convey?
10. The formula for
communicating
The background for
context
Positive aspects of
what the study found
The problems and
disclaimer
Restate the positives
What it means for your
friends and family
11. The Hook
Follow your engaging headline with
an opening paragraph that contains a
question, quotation, anecdote or
description: a vivid scene, a surprising
fact – tell a story
https://theconversation.com/au
13. Why have a
voice in the
medias?
Outreach to
broaden health
and nutrition
communication
Building a personal
and business
profile
Engage in
conversations
Become part of a
community
Balance out the
crazy
16. The Rise of ‘Wellness’
on Social Media
The perfect storm of:
• Ease of access to the population
• Rise in diet and health problems
• Conspiracy theories
• Anecdotes trump a Cochrane review
• Heavy marketing and commercial interests
• Follower count trumps qualifications
• Belonging to a tribe
17. “If we rely on data and proven
information alone to influence what
people think and do, we fail to
acknowledge our inherent irrationality as
human beings.”
Christopher Zinn, Consumer Advocate
18. Find Your Voice
Authenticity, credibility and
consistency are key
Have a focus, make it personal,
ask questions of your audience
and engage with them
You cannot outsource authenticity
You cannot automate connection
19. When you know what you stand
for, you are simultaneously
magnetic and repellent
20. The best posts tend
to have a mix of
both entertainment
and education
23. Be an informer,
not a meformer
Informers have more than two times
the followers of meformers
http://infolab.stanford.edu/~mor/research/naamanCSCW10.pdf
24. Staying credible on
social media
Highlight your credentials on your profile so people know
you are an expert in your field
Understand why you want to use social media
(not just because of FOMO), who your target audience is
and ensure you have a presence where they prefer to
view content
Consider which message appeals work for your audience
(e.g. a heroic message appeal increases the authenticity
and trustworthiness of a nutrition professional)
Consider how to share your authentic self to connect
with your audience to create relatable content
https://monashnutrition.blogspot.com/2020/10/authenticity-and-credibility-on-social.html
26. Tip # 1: Play to your strengths
What do you do well?
Writing? Public speaking? Podcasting?
YouTube? Photography? Comedy?
Infuse your talent into the high-quality
work you’re already doing
28. Tip # 3: No comment left behind
By responding to comments and questions
promptly you demonstrate your own high level
of engagement
It is an easy way to increase engagement and
create lasting relationships
29. Tip # 4: Follow the leaders
Follow those who
are doing good
things in the media
and on social media
Watch, listen,
compare, copy and
adapt
30. Tip # 5: Recycle (content repurposing)
Blog post Video talking head
Report Infographic
Themed blog post series eBook
Interview/presentation Live stream
Podcast Blog post
33. Facts are the enemy
People don’t just hear your facts and suddenly have a “Road to Damascus”
moment
Facts are like punches – they usually cause the other person to put their
hands up and block whatever you send their way next
You don’t convince people. People convince themselves. People reject ideas
they are given and act on ideas they feel they came up with themselves
Don’t deliver just facts. The more effective strategy is to instill doubt and let
them convince themselves
34. Productive arguing
Reasoned argument acknowledges a person’s rationality and
that their opinion matters
It is not always about winning or losing, but demonstrating
respect
Don’t be quick to judge their standpoint with your
intelligence and knowledge. Instead, reflect on what they’re
saying and work with them to clarify their reasoning
Be judicious about how much energy you are prepared
to expend
37. Dealing with trolls
Ignore, block or minimise responses
Responded with:
• Pride
• Amusement
• Grace and empathy
Never argue with an idiot. They will drag you down
to their level and beat you with experience