BEHAVIOURAL AND HUMAN
RELATION MANAGEMENT
THEORIES
BEHAVIOURAL AND HUMAN RELATION
MANAGEMENT THEORY CONSIST ON
THREE DIFFERENT THEORIES, THEY
ARE:
 Hugo Munstenberg Theory
 Douglas Mc Greger’s theory of X and Y
 Abraham Maslow’s Hierarchy of needs
theory
Hugo Munstenberg Theory
 Hugo Munstenberg is known as the
father of industrial psychology
 He believed that industry can be
benefited by psychologist in 3 major
areas:
 Seeking modern ways to heir the right
person for the right job
 Achieving optimum efficiency by
identifying the psychological
conditions
 Finding methods to direct behavior of
individual employees to be in harmony
with the management’s objectives
Douglas Mc Greger’s theory of X
and Y
 Mc Greger theorized how people view
human behavior at organizational level
 He proposed two theories which are
totally different from each other, they
are Theory X and Theory Y
Theory X
 This theory assumes that employees
are naturally unmotivated and dislike
working
 They avoid responsibility and need to
be directed
 They have to be forced and controlled
to deliver what is needed
 They want security otherwise they
have no ambition or motivation to work
Theory Y
 Theory Y shows a participation style of
management that is decentralization
 It assumes that employees are happy
to work and enjoy work with great
responsibility
 They consider work as a natural part
of life and solve work problems
imaginatively
 Commitment to the objective is a
function of reward associated with
their achievement
Abraham Maslow’s Hierarchy of
Needs theory
 Abraham was a clinical psychologist
and a professor at Columbia
University
 He proposed the Hierarchy of needs
theory in his paper A Theory of Human
Motivation
 He stated that people are motivated to
achieve certain needs and that some
needs take precedence over other
 Once that level is fulfilled the next
level motivates us, and so on
 His theory comprising a 5 tier model of
human needs often depicted as
hierarchial levels within a pyramid
HIERARCHY OF NEEDS 5
STAGE MODEL INCLUDES:
 Physiological needs:
These are the basic needs of air, water,
food, clothing and shelter. In other
words, physiological needs are the
needs for basic amenities of life
Safety needs:
Safety needs include physical,
environmental and emotional safety and
protection. For instance- Job security,
financial security, protection from
animals, family security, health security,
etc.
 Social needs:
Social needs include the need for love,
affection, care, belongingness, and
friendship
 Esteem Needs:
 Esteem needs means to be respected by
others and in turn respect them. It includes
admiration, attention and confidence
 Self -actualization Needs:
It means realizing personal potential,
it stated what you have the potential to
become. It’s a real growth of what is
already in a person

Behavioural and human relation management theories

  • 1.
    BEHAVIOURAL AND HUMAN RELATIONMANAGEMENT THEORIES
  • 2.
    BEHAVIOURAL AND HUMANRELATION MANAGEMENT THEORY CONSIST ON THREE DIFFERENT THEORIES, THEY ARE:  Hugo Munstenberg Theory  Douglas Mc Greger’s theory of X and Y  Abraham Maslow’s Hierarchy of needs theory
  • 3.
    Hugo Munstenberg Theory Hugo Munstenberg is known as the father of industrial psychology  He believed that industry can be benefited by psychologist in 3 major areas:  Seeking modern ways to heir the right person for the right job  Achieving optimum efficiency by identifying the psychological conditions
  • 4.
     Finding methodsto direct behavior of individual employees to be in harmony with the management’s objectives
  • 5.
    Douglas Mc Greger’stheory of X and Y  Mc Greger theorized how people view human behavior at organizational level  He proposed two theories which are totally different from each other, they are Theory X and Theory Y
  • 6.
    Theory X  Thistheory assumes that employees are naturally unmotivated and dislike working  They avoid responsibility and need to be directed  They have to be forced and controlled to deliver what is needed  They want security otherwise they have no ambition or motivation to work
  • 7.
    Theory Y  TheoryY shows a participation style of management that is decentralization  It assumes that employees are happy to work and enjoy work with great responsibility  They consider work as a natural part of life and solve work problems imaginatively  Commitment to the objective is a function of reward associated with their achievement
  • 8.
    Abraham Maslow’s Hierarchyof Needs theory  Abraham was a clinical psychologist and a professor at Columbia University  He proposed the Hierarchy of needs theory in his paper A Theory of Human Motivation  He stated that people are motivated to achieve certain needs and that some needs take precedence over other  Once that level is fulfilled the next level motivates us, and so on
  • 9.
     His theorycomprising a 5 tier model of human needs often depicted as hierarchial levels within a pyramid
  • 10.
    HIERARCHY OF NEEDS5 STAGE MODEL INCLUDES:  Physiological needs: These are the basic needs of air, water, food, clothing and shelter. In other words, physiological needs are the needs for basic amenities of life Safety needs: Safety needs include physical, environmental and emotional safety and protection. For instance- Job security, financial security, protection from animals, family security, health security, etc.
  • 11.
     Social needs: Socialneeds include the need for love, affection, care, belongingness, and friendship  Esteem Needs:  Esteem needs means to be respected by others and in turn respect them. It includes admiration, attention and confidence
  • 12.
     Self -actualizationNeeds: It means realizing personal potential, it stated what you have the potential to become. It’s a real growth of what is already in a person