Media is an umbrella term that encompasses print, broadcast, out-of-home and interactive forms of communication. It serves as a platform to generate ideas about surroundings, a source of information to provide knowledge at different levels, and has the potential to shape personalities and understanding of the world through cultural promotion, mobilizing people for common causes, and establishing thoughts in consumers. Media is also an influential tool for shaping individual perceptions by reducing boundaries between societies to create globalization while raising awareness of life's realities and social values.

2. Media is an umbrella term for all types of
print, broadcast, out-of-out and interactive
communication

4.  It is a platform which help to create ideas
related to their surroundings
 It is a source of information which provides
us informative stuff through all the simplest
levels
 It has a potential to shape personalities and
to understand the world and our immediate
reality

5.  It has a strength which promotes cultural
diversity
 It is mobilizing the world for a common cause
 It set up thoughts of consumers
 It is a source of interaction among people

6.  It is an influential tool in shaping an
individual’s perception
 It has the power to ceases the boundaries of
different societies among the individuals and
creates globalization
 It aware us about harsh realities of life
 It establish a strong moral value and raise
social awareness