BEHAVIOR SEGMENTATION
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Market segmentation involves dividing a market into subgroups based on characteristics like knowledge, attitudes, usage, or responses to products. Effective segmentation is measurable, accessible, substantial, and actionable. Companies can use either an undifferentiated marketing strategy targeting the whole market with one offer, or a differentiated strategy targeting customer segments differently.
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Ways in which a company can divide the market into segments.
Market segmentation involves three main steps: 1) identifying distinct groups of customers based on needs and preferences, 2) selecting target segments to focus on, and 3) establishing the key benefits of a company's offering for each target segment. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors such as age, income, lifestyle, decision-making roles, usage occasions, and attitudes. The goal is to develop tailored marketing mixes for each targeted customer group.
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This document discusses the key aspects of target marketing, including market segmentation, targeting, and positioning. It provides details on each of the three steps:
1. Market segmentation involves dividing the market into distinct groups based on variables like geography, demographics, psychographics, and behavior. The document describes different levels and bases for segmentation.
2. Market targeting refers to evaluating the attractiveness of each segment and selecting which segments to focus on. Factors in selecting segments include concentration on a single segment or selective specialization across multiple segments.
3. Market positioning is developing a positioning concept for each target segment based on how the company wants customers in that segment to perceive its brand or product relative to competitors.
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The document outlines 10 concepts related to identifying market segments and targets. It discusses the four levels of micro marketing including segments, niches, local areas, and individuals. It describes the steps in the segmentation process including needs-based segmentation, segment identification, segment attractiveness/profitability/positioning, and acid test. It lists criteria for effective segmentation such as being measurable, substantial, accessible, differentiable, and actionable. It also covers segmenting consumer markets using geographic, demographic, psychographic, and behavioral factors and segmenting business markets using various criteria.
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Market segmentation involves three main steps: 1) identifying distinct groups of customers based on needs and preferences, 2) selecting target segments to focus on, and 3) establishing the key benefits of a company's offering for each target segment. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors such as age, income, lifestyle, decision-making roles, usage occasions, and attitudes. The goal is to develop tailored marketing mixes for each targeted customer group.
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This document discusses the key aspects of target marketing, including market segmentation, targeting, and positioning. It provides details on each of the three steps:
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2. Market targeting refers to evaluating the attractiveness of each segment and selecting which segments to focus on. Factors in selecting segments include concentration on a single segment or selective specialization across multiple segments.
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Parle g
The glucose biscuit market is growing at 15% annually due to rising incomes of India's middle class. Main competitors Britannia and ITC have high advertising budgets that help them quickly build brand equity, while the company has a low 26% market share and rising costs are affecting new brands. Customers are price sensitive so any price increases could reduce demand.
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3) Deciding on the marketing mix of product, price, place, and promotion to target specific segments.
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The attached narrated power point presentation explains the methods and skills for conducting market analysis for identifying customer priorities and organising customer requirements. The material will be useful for KTU second year Electronics and Communication Engineering students who prepare for the subject EST 200, Design and Engineering.
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- Segmenting based on geographic, demographic, psychographic, and behavioral factors
- The importance of identifying distinct customer groups with different needs and preferences
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Parle g
The glucose biscuit market is growing at 15% annually due to rising incomes of India's middle class. Main competitors Britannia and ITC have high advertising budgets that help them quickly build brand equity, while the company has a low 26% market share and rising costs are affecting new brands. Customers are price sensitive so any price increases could reduce demand.
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New product dedisions provide a dear path to the business. New product development
astep by step process. A Complete idea is required behind new product.
1 1deal Generation: The development of a product starts with the concept and idea.
The remaining process is depending on that idea.
2 Screening of Idea: This step is cruial to ensure that unsuitable ideas, for whatever
reason, are rejected as soon as possible. Ideas need to be considered objectively,
ideally by a group or committee.
3. Concept Development and Testing: After having an idea, next is the sreening
stage. The idea should now convert into concept. It has depth information which can
be visualizing by the consumer.
4. Anaysis of business: After finalization of concept, a business case needs to be kept
algTStogether to consider whether the new service /product will be gainful.
2665.Product Development If the nev product is approved, it will be approved to the
2marketing and technical development step.
6. Test Marketing: Market testing (test marketing or) is different to consumer testing.
in that it introduces the product that follows proposed plan of marketing.
od7. Commercialization: When the concept has been tested and developed, final
0decisions are required to move the product to its introduction into the market.
8. Launch: A detailed plan of launch is required for this step. This is the important
stage for success of a product
New Drug Development
So In present business atmosphere, it is more important to take smart decisions for
business. Innovative approaches and new products can put an organization on proper
pathway and to make a big success if appropriately analyzed and executed. Make it simpler
(Fig.2.1).0
Following parameters should keep in mind for a better decision:
Analyzing existing service and product portfolio frequently.
Knowing the position of functions of business, projects of departments and
initiatives.
Understanding the distribution of funds and assessing efficiency.
Having understanding of market for new opportunities and possible competition.
2.B PRODUCT BRANDING, PACKAGING AND LABELLING DECİSIONs
2.8.1 Branding
Branding has its existence from ancient era. According to Nilson (2000), the first example
of branding is found in the oil lamps' manufacture on the Greek islands thousands of years
back. Brand elements are name, sign, term, symbol, design or distinguishing characteristics.
Brand is not only a graphical design or a logo; it is the unique identity of the product.
By American Marketing Association, Brand can be defined as name, term, sign, symbol
or design, or a combination of them intended to identijy the goods and services of one seller or
group of sellers and to diferentiate them from those of other sellersa54
Branding is a process, where a company generates loyalty among consumers in the
market. Brands are designed with a motive to communicate customers the reason for the
existence of their product. Brand should have a strong connection with customers;
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MIT’s Digital Transformation Framework
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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BEHAVIOR SEGMENTATION
- 1. BEHAVIOR SEGMENTATION Dividing a market into groups based on their knowledge, attitude, use or response to a product.
- 2. CHARACTERISTICS OF MARKET SEGMENTATION • 1.) Measurability-the degree to which the size and purchasing power of the segments can be measured. • 2.) Accessibility-the degree to which the segments can be reached and served. • 3.) Substantially-The degree to which the segments are large or profitable enough. • 4.)Actionability-the degree to which effective program scan be design for attracting and serving the segments.
- 3. MARKET COVERAGE STRATEGIES • 1.)Undifferentiated Marketing - A market coverage strategy in which a company goes after the whole market with one market offer. - this approach focuses on what is common in the needs of consumers rather than on what is different.