The document provides recommendations and narratives for potential new beer brand names for Project West Coast. It analyzes 30 potential names, providing 3 sentences or less of analysis for each name. The top recommended names are Sequella, Mezzo, Revo, Everlore, and Luma, based on their positive associations relating to balance, lightness, and sophistication.

1. Project West Coast: New Beer Name Identity
Narratives and Recommendations
Project:WestCoast

2. 3
2
Alto
“Alto” is a short, distinctive brand which will test very well
for recognition and recall. Aligns well to the concept
positioning of light and crisp.
Musical connotation will lend well to brand resonance which
is supported by the optimal syllabic balance (VCCV) .
Fluid phonetics and simplicity in delivery suggests balance
along with superior taste (Alt = Peak).
Premium, yet elegant.
Plurality:
Contextualization Score
9
Overall Ranking
10

3. 3
3
Alto
Alto Vineyards
Alto Pass, IL
ForwardScreen®
CommonLaw Search
Altamont
Knee Deep Hella Deep
Altamont Beer Works
Livermore, West Coast
ALTAR
Tired Hands Brewing Company
Ardmore, Pennsylvania
Alta Luna
Palm Bay International Wines
Boca Raton, FL

4. 3
4
Altus
This word evokes visual imagery of “premium” and “best-in-
class.” Altus aurally reminds of “atmosphere”, speaking to
a “beyond brand.”
Beginning with “a” always aids recall. This word is
syllabically very well balanced, both visually and aurally,
and intuitive to pronounce.
Broken down morphemically, “Altus” provides an inference
to the Greek word for the high point in a town, as well as
similarity to the word “across”, signifying transcending of
boundaries. Intra-lexically, this word also houses “aspire”.
Plurality:
Contextualization Score
4
3 Overall Ranking
14

5. 3
5
Altus
Bohemian Altus Altbier
Bohemian Brewery
Altus Gravitas
Finch's Beer Co.
ForwardScreen®
CommonLaw Search
Altamont
Knee Deep Hella Deep
Altamont Beer Works
Livermore, West Coast
ALTAR
Tired Hands Brewing Company
Ardmore, Pennsylvania
Alta Luna
Palm Bay International Wines
Boca Raton, FL
Compumark® + USPTO
Clear

6. 3
6
Alta
“Alt” association with light and air. Altitude, mountain and
crispness are also strong evocative associations.
Similar to “apex”, signifying the top as well as signaling the
peak or the ‘best.’
A beyond brand of sorts. This name begins with “a” which
is positive for recall and is simple in its structure.
Great potential for messaging here.
Key Resonators: Airy, Premium, Best In Class, Quality,
Badge.
Plurality:
Contextualization Score
8
3 Overall Ranking
11

7. 3
7
Alta
ForwardScreen®
CommonLaw Search
Compumark® + USPTO
Clear
Wolaver's Alta Gracia Coffee Porter
Otter Creek Brewing
Middlebury, Vermont
Magic Hat Brewing Company
South Burlington, Vermont
Altamont
Knee Deep Hella Deep
Altamont Beer Works
Livermore, West Coast
ALTAR
Tired Hands Brewing Company
Ardmore, Pennsylvania
Alta Luna
Palm Bay International Wines
Boca Raton, FL

8. 3
8
Sola Vista
Clear reference to the sun “sol” in Spanish, also like “soul”
in aural quality; very beautiful name it is completely fluid;
While this brand utilizes two word parts, it sounds like a
common usage word in different Romance languages; very
intuitive, easy to connect with, understand, and pronounce;
Vista connotation suggest long vision and view. Elegant, but
gender neutral with a strong visual component with the “v”
beginning the second word.
Spanish suggestive etymology. Vision, destination,
centered (sun) and beauty, yet still masculine.
Plurality:
Contextualization Score
8
3 Overall Ranking
2

9. 3
9
Sola Vista Sola Vista
2003-08-28ABANDONMENT
NO USE STATEMENT FILED
E.J. Gallo
ForwardScreen®
CommonLaw Search
Compumark® + USPTO
Clear

10. 3
10
Mezzo
A subtle gesture to a musical inference, this word speaks to
balance and lightness with a certain Romantic language
elegance.
Premium flavor, yet balanced on the palate.
Mezzo has a sense of durability/longevity; this name is well-
structured and intuitive; people will be able to connect
easily with it; a lot of its structural properties give it the feel
of relaxation.
Brand is familiar and approachable, syllabically balanced,
and will travel well cross-linguistically (we also examined a
version with two “t”s); very beautiful, balanced,
sophisticated name.
This plays well to the balance, hitting your stride of life
positioning.
Plurality:
Contextualization Score
8
3 Overall Ranking
3

11. 3
11
Mezzo Intermezzo
Carton Brewing Company
Atlantic Highlands, New Jersey
ForwardScreen®
CommonLaw Search
Compumark® + USPTO
Clear

12. 3
12
Everlore
This balanced, hybrid word possesses a lyrical quality
with a hint of mystery inferred by the ‘lore’ word part.
In context with ‘ever’, one imagines a beautiful story
which goes on and on.
Contains “Eve”, making a very subtle/subliminal
connection to the story of genesis; also very similar
to “ever”, which has many positive references to
“forever” and the core of life, longevity, "lasting”,
giving this a lyrical quality.
Everlore is a simple and elegant word with excellent
scriptability, balance , and rhyme quality; “eve” is
also a moment of great excitement/anticipation,
usually the final moment for transformative events.
Plurality:
Contextualization Score
8
3 Overall Ranking
5

13. 3
13
Everlore • No Conflicts
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

14. 3
14
Revo
Simplistic yet potent four letter brand identity which
assimilates the brand transference from Revo sunglasses.
Inspired by the word “ray”, positive themes around
lightness and “ray of sunshine”.
As a 4-letter neologism further connoting quality, energy,
lightness and crisp in its phonetic delivery.
Revo says energy, vitality, life”; sounds like a current usage
word which is attractive from the standpoint of easy
integration into the common lexicon and makes for easy
recall/comprehension; descriptor that gives a feeling of
power, authority and confidence, yet because of its brevity,
still delivers the message of lightness.
Plurality:
Contextualization Score
9
3 Overall Ranking
4

15. 3
15
Revo
Samuel Adams Revolutionary Rye Ale
Boston Beer Company
(Samuel Adams)
Jamaica Plain, Massachusetts
RevoH2O
Revolutionary Sports
ForwardScreen®
CommonLaw Search
Compumark® + USPTO
Clear

16. 3
16
Sequella
Seqeulla possess excellent alliteration and infers quench,
taste, smooth and crisp.
“Q” invokes a slight Spanish influence while maintaining a
light, airy and rewarding message.
Communicates artistic/colorful/sophisticated/elegant,.
It can evoke Artesian wells, basins/springs/water – source of
life; this word travels well, especially across the Romance
language-speaking population.
“Sequel” evokes thoughts of balance and the next stage in
life.
“Sequella…a prime and unparalleled balance of taste and
lightness.”
Plurality:
Contextualization Score
8
3 Overall Ranking
1

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17
Sequella • No Conflicts
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

18. 3
18
Evoq
Hybrid neologism derived from ‘Evoke’ that touches on the
profound. Evoke suggests “inspire” and “spirit”
The word in its entirety is an idea and a promise. Speaks to
the spirit/passion and is completely phonetically viable/
intuitive due to the Evoke word reference.
Use of “Q” adds a unique and defensible moniker.
Feeling of evolved in a futuristic manner.
Lifestyle badge benefits you can enjoy wherever, whenever.
Plurality:
Contextualization Score
7
3 Overall Ranking
9

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19
Evoq • No Conflicts
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

20. 3
20
Luma
The brightness in an image, as opposed to the saturation or
chroma.
There is a strong story potential surrounding imagery of the
moon as a crescent, the stars, and depth/breadth of the
galaxies. This is a name that leads, guides, and navigates a
passage or constellation.
Perfect phonetic balance and directly speaks to light
(luminescence, airy and fresh)
Plurality:
Contextualization Score
9
3 Overall Ranking
8

21. 3
21
Luma
Cara De Luna Black Ale
Crazy Mountain Brewing Company
Plumadore
Tired Hands Brewing Company
Ardmore, Pennsylvania
Dempsey's Petaluma Strong Ale
Dempsey's Restaurant And Brewery
Petaluma, West Coast
L'Allumante
Les Brasseurs Du Temps
Gatineau, Quebec
Porterluma
Petaluma Hills Brewing Company
Petaluma, West Coast
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

22. 3
22
Palma
5-letter Neologism that fits well into the Romance
language scheme; built from “alma”; created
personality brand of sorts; excellent rhyme quality;
perfect balance; should translate well cross-
linguistically; sounds like “balm”.
Idea of “alms” connotes giving, warmth, and value;
also “palm” relating to the physical palms of your
hand, which connotes emotion: relatable and
personable.
Subtle Spanish reference, yet approachable with
simple pronunciation.
Plurality:
Contextualization Score
8
3 Overall Ranking
7

23. 3
23
Palma
Cerveza Palma Cristal
Cerbuco Brewing,
Toronto, Canada
Compumark® + USPTO
Registered
Palma Louca Pale Pilsner
Cervejaria Kaiser Jacarei
SP, Brazil
Palmares Imperial Stout
Cycler's Brewing
Montgomery, Texas
Tres Palmas
Boquerón Brewing Co.
Cabo Rojo, Puerto Rico
Bourbon Barrel Palmares
Cycler's Brewing
Montgomery, Texas
ForwardScreen®
CommonLaw Search

24. 3
24
Allinity
A pure neologism but the allure here is in that it
seems like a common usage word that one should
know; seems like a noun that means “alignment”,
associations with well-being.
A triumphant, action word that alludes to “infinity”
and “all”, implying that all of the future is in your
dreams.
Key Resonators: Gender-Neutral, Quality,
Balanced, Aligned, Confident.
Plurality:
Contextualization Score
7
3 Overall Ranking
13

25. 3
25
Allinity
Mad Brewer Affinity Lager
The Brew Keeper / Mad Brewer,
North Ridgeville, Ohio.
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

26. 3
26
Avenity
“Av” prefix infers ‘advantage, quality (taste) and confidence.
This word is strong and authoritative, in look and feel, yet
sensitive enough to bridge across both genders.
It is almost onomatopoetic in its robust-sounding character. It
reminds of “viability” and “vitality”. Broken down further, “aven”
also suggests forward movement, translating to the way or path,
offering guidance.
The “eni” morpheme found internally in this neologism, as a
noun, means “one from”, belonging to, or like.
.
Plurality:
Contextualization Score
8
3 Overall Ranking
12

27. 3
27
Avenity
Mad Brewer Affinity Lager
The Brew Keeper / Mad Brewer,
North Ridgeville, Ohio.
Affinity
Robert Craig Winery
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

28. 3
28
Soltus
This is a play on the word “Solstice”, yet by far, easier to
pronounce and an effective brand identity. Also tips the
gender scale to a more masculine nomenclature than
Solstice.
6-letter neologism referencing the sun “sol” in Spanish, also
like “soul” in aural quality; Very beautiful name that is
completely fluid phonetically; sounds like a common usage
word in different Romance languages; morphemes
reference “liaison”/”connector”, very positive and relevant
thematic content; very intuitive, easy to understand and
pronounce.
Plurality:
Contextualization Score
5
3 Overall Ranking
15

29. 3
29
Soltus
Solas
Rye River Brewing Company
County Kildare, Ireland
Solas
Stewart Brewing Ltd
Edinburgh, United Kingdom
(Scotland)
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search

30. 3
30
Solstice
This name immediately evokes the concept of solace,
imparting tranquility, thoughtfulness, and consideration.
“Sol” in the word relates to “sun”, being an energetic life
force and also a point in which our galaxy revolves, truly
speaking to the universality of the group and its centrality.
Phonologically “soul” is also present in the word, relating
to a human quality.
Visually intriguing current usage word brand.
Plurality:
Contextualization Score
5
3 Overall Ranking
16

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31
Solstice
Solstice Brewing Company
Prineville, OR
Summer Solstice
Anderson Valley Brewing Company
Winter Solstice
Anderson Valley Brewing Company
Compumark® + USPTO
Registered
Solstice D'été Aux Framboises
Brasserie Dieu Du Ciel
Montréal, Québec
Solstice
Pisgah Brewing
Black Mountain, North Carolina
Cascade Summer Solstice
Cascade Brewing
Portland, Oregon
Solstice Wit
Berghoff Brewery
Chicago, Illinois
Summer Solstice Wheat
Chelsea Brewing Company
New York, New York
Solstice
Sloop Brewing
Poughkeepsie, New York
ForwardScreen®
CommonLaw Search

32. 3
32
Versa
Neologism that scores well on scriptability; begins with “V”
– positive for recall and searches; sophisticated in look and
feel.
“vers” in logic is the symbol used to represent the
inclusive/logical connective, speaking to connecting parts
and of course, versatility.
Versa also relates to “essence” – connecting to the essence
of life/being, also connotes “sense”, relating to the simplest
form of connection amongst friends.
In structure it sounds like an established collective noun,
giving a feeling of sophisticated and approachable with
confidence.
Plurality:
Contextualization Score
7
3 Overall Ranking
6

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33
Versa
Weisse Versa Wheat
Karbach Brewing Co.
Thornbridge Versa
Bakewell, Derbyshire
Compumark® + USPTO
Clear
ForwardScreen®
CommonLaw Search