Brand Acumen By The Numbers. Brand Acumen, the world leader in Brand Name Development. We have crafted names that have generated more revenue for our clients than any name development firm in history.

1. Facts and Figures
Microsoft: One Company. Four Brands. Over $1 Trillion in Revenue.
In 2007 HP's revenues were $104 billion, making it the first IT company in
history to report revenues exceeding $100 billion on the strength of the sales
of its core brand "Pavilion".

2. Number of Pharmaceutical Products we have named since
1992:
900+
In 2012 over 8,000,000 prescriptions were written for Viagra, accounting for
approximately $2 billion in sales. In 2011, a federal judge extended Pfizer's US
Brand for Viagra, ensuring no generics can come to the market until 2019.
Total Sales of Xience stents (Abbott Labs) in 2012: $1.5 Billion
with 40% Market Share, solidifying its #1 Position Globally.

3. The acid blocker esomeprazole (Nexium, AstraZeneca) and the antipsychotic
medication aripiprazole (Abilify, Otsuka Pharmaceutical Co) are the top-
selling US prescription drugs for the first quarter of 2013.
The 2 drugs, with quarterly sales in the $1.5 billion range, rank as sales
leaders for the fourth quarter in a row and showed growth of 1.21% and
3.24%, respectively, in the first quarter.
ATRIPLA®
ATRIPLA is a prescription medication used alone as a complete regimen, or
with otheranti-HIV-1 medicines, to treat HIV-1infection in adults and children
at least 12 years old who weigh at least 40 kg (88 lbs).
Current Sales Rank, U.S. Pharmaceuticals: 13
Q2 2013 Sales, in USD millions: $714,464

4. ADVATE
ADVATE is a medicine used to replace clotting factor VIII that is missing in
people with hemophilia A (also called “classic” hemophilia).
ADVATE is approved in over 50 countries across the globe. It the only
antihemophilic factor approved in the United States for prophylactic use in
both adults and children.
Net Sales Information, in USD millions: $1,659 (2011), projected to increase
about 10% annually.
REVOLUTION (selamectin) is the Veterinarian’s #1 choice for a safe,
effective way to protect cats from fleas, heartworms and other harmful
parasites.
Total Sales: $160,000,000

5. Cadillac: Escalade’s Accolades
The Cadillac Escalade was honored by U.S. News & World Report as part of the
Best Cars for Families awards. The 2013 Cadillac Escalade took top honors in
the Best Luxury Full Size SUV for Families category because it has the best
combination of quality, size and family-friendly features in its class.
Number of Rap Songs that mention Escalade: 244
Cadillac's CTS and EVOQ: Awards
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Cadillac introduced the CTS in 2002 as a sports sedan, succeeding the Cadillac
Catera. The CTS and the supercharged CTS-V variant have been named to the
Car and Driver 10 Best list for three consecutive years.
The car's exterior was designed by Wayne Cherry and Kip Wasenko, and
marked the production debut of the "Art and Science" design language first
seen on the Evoq concept car.

6. HONDA ELEMENT: Over the car’s 9 year lifespan, Number sold: 325,000.
BubbleShaft Golf Irons by TaylorMade
The popular Bubble shaft was introduced in irons, and won a bronze medal
for golf design innovation from the Industrial Golf Designers Association in
1999.
After the Burner Bubble clubs were introduced, 500,000 clubs were sold
during the first eight months of availability and the company's pre-launch
goals had been exceeded. For the year, domestic sales soared 90 percent,
while international sales surged 50 percent, giving the company an estimated
$220 million in total sales for 1995.

7. Acxiom is a $1.15 billion-a-year company, representing more than 12 percent
of the direct-marketing-services sector’s $11 billion in estimated annual
sales. The company is the subject of the Vienna Teng song "The Hymn of
Acxiom" from her 2013 album entitled "Aims."
Forrester Research named Acxiom one of the largest database marketing
services and technology providers in the world and stated that the company
“demonstrated surprising nimbleness in modernizing its offering and
arguably leads the industry with its digital solutions” in their January 2011
report.
Agrium Inc. is a retail supplier of agricultural products and services in North
and South America, a wholesale producer and marketer of the three major
agricultural nutrients and a supplier of specialty fertilizers in North America
through its Advanced Technologies business unit.
Agrium was founded as Cominco Fertilizers, Limited (short for Consolidated
Mining and Smelting Company Limited) in 1931 and changed its name to
Agrium, Incorporated in 1995.
Revenue: $10.5 billion (2010)
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8. DURACELL® POWERCHECK™
In 1997, Duracell launched the first ever on-cell fuel gauge in the marketplace,
which contributed to record sales for Duracell following the 4th quarter of that
year.
PremAir® Catalysts
Ozone destruction catalysts
PremAir is the first commercial product that destroys harmful, ground-level
ozone already in the air and converts it into oxygen. PremAir catalysts have
been successfully installed on over 3 million automotive radiators
throughout the world.

9. AccentHealth is America's largest point-of-care TV network created
specifically for patients in medical waiting rooms. The AccentHealth program
reaches 8.5 million viewers monthly in 11,500 waiting rooms nationwide.
AccentHealth is the proud winner of 12 awards from the 16th Annual
National Health Information Awards (NHIA) for the nation's best health
information programs and materials.
Texas Instruments – Digital Light Processing (DLP)
DLP technology can be found in DLP front projectors (standalone projection
units for classrooms and business primarily) as well as DLP rear projection
television sets and digital signs.
It is also used in about 85% of digital cinema projection.
Total Number of Aeron chairs sold globally to date from its 1994 launch:
7,500,000+