Brand Acumen is a branding and naming agency that has created over 1200 brand names for 800 clients in 27 countries, and their process involves analyzing competitors, developing potential names, and validating names through market research to identify the best option for clients. The CEO, Bill Smith, previously founded a leading branding consultancy and Brand Acumen uses linguistic and creative approaches to develop names that capture the essence of brands. They provide naming strategy, ideation, research, and a final report with a recommended name and ranking of options.