Animal nutrition name development narratives

Animal NutritionCompany
Final List of Names With Narratives
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SureFlex
This name candidate is a combination of the words ‘Sure’ and ‘Flex’. This name is easy
to pronounce and it speaks to the certainty of the function of the Animal Nutrition
Company offering. Flex speaks to the flexibility of more expensive protein sources with
the assuredness that it doesn’t compromise on performance. This name effectively
connotes efficacy while still being consumer friendly with a symmetrical lexical balance
of four letters per morpheme.
Linguistic Analysis SureFlex
Scriptability 92
Aural Comprehensibility 93
Visual Aesthetics 90
Syllabic Balance 94
Phonetic Viability 89
Evocative Semantics 85
Durability & Longevity 82
Ease of Pronunciation 86
Gender Properties 79
Phonemic Simplicity 84
Quantitative Score/100 874

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Nexceed
A newly constructed word, this name has it’s roots in ‘next’ and ‘succeed’. Succeed
offers reassurance and confidence while the inference to ‘next’ aligns with the NutraPlex
messaging and intended preferred advancement theme of the name candidate. Also, one
sees ‘exceed’ or ‘excellence’ suggested in this next generational moniker.
Linguistic Analysis Nexceed
Scriptability 79
Syllabic Balance 83

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ProSource
This crafted word contains the abbreviated word ‘protein’and ‘source’. This friendly
blended word fits nicely with the NutraPlex message that it is a protein source
performing as an active ingredient within the pet food offering. Connotations to quality,
natural and ‘the superior choice’ are also apparent.
Linguistic Analysis ProSource
Scriptability 85
Syllabic Balance 88

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Enhance
A real word that means to raise to a higher degree. This aligns with the NutraPlex
message of providing and excellent source of enhanced protein to pet food
manufacturers. Enhance also suggests that the existing product is being embellished
(enhanced) beyond the current offering suggesting performance and quality.
Linguistic Analysis Enhance
Scriptability 97
Syllabic Balance 89

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Allinity
We see the words ‘all’ along with ‘infinity’. But, perhaps the most powerful message
resides with the embedded ‘align’or ‘alignment’which supports this name as a powerful,
defensible neologism. Easy to pronounce, the linguistic balance and structure add to the
symmetry of the name. Unusual for neologisms (made up words), this name candidate
will test well for recognition and recall with pet food owners.
Linguistic Analysis Allinity
Scriptability 79
Syllabic Balance 92

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Vantage
“Vantage” has a number of direct associations with the Pet NutraPlex positioning
platform. This real word suggests ‘newness,’‘vantage,’‘advantage,’and ‘current
relevance.’ There is also a ‘future view’association with the word that aligns with
‘beneficial,’‘superiority,’and ‘influence.’
Linguistic Analysis Vantage
Scriptability 96
Syllabic Balance 89

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Flexent
Proliferation, expansion, extension, beyond, spaciousness and magnitude are the primary
cues for this current usage name. The implied ‘extension’association along with
‘flexibility’aligns well with NutraPlex messaging. As a neologism, this name enjoys a
high degree of legal defensibility.
Linguistic Analysis Flexent
Scriptability 76
Syllabic Balance 86

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Nurtress
A constructed word, this name has it’s roots in ‘nurture’ and ‘success’. Nurture
suggesting to care for and encourage growth or development. Success suggests to achieve
the desired purpose of the application. Another implied message is that of ‘fortress’
which will be interpreted as ‘to fortify.’
Linguistic Analysis Nurtress
Scriptability 74
Syllabic Balance 81

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Sure Balance
This two word brand exemplifies the message of the Pet Food NutraPlex nutritional
value to the pet food industry. This formulation is a ‘Sure Balance’ of high quality
protein sources for cats and dogs. Other implied connotations include natural, healthy,
alignment, sustainability and maintenance.
Linguistic Analysis Sure Balance
Scriptability 99
Syllabic Balance 82

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Provance
A newly constructed word tipping its hat to ‘Protein’, this name has it’s roots in ‘pro’
and ‘advance.’ ‘Pro’ offers reassurance and confidence while the inference to ‘advance’
aligns with the NutraPlex messaging and intended preferred advancement theme of the
name candidate.
Linguistic Analysis Provance
Scriptability 80
Syllabic Balance 87

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Proscend
A newly constructed word, this name has it’s roots in ‘pro’ and ‘transcend.’‘Pro’
shortened for ‘protein’and the inference to ‘transcend’ aligns with the NutraPlex
messaging and intended preferred advancement theme of the name candidate. Other
messaging concepts suggest ‘above and beyond’and ‘superior quality.’
Linguistic Analysis Proscend
Scriptability 76
Syllabic Balance 82

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Flextein
A constructed word, this name has it’s roots in ‘flexible’and ‘protein’. Flexible suggests
the NutraPlex message of meeting manufacturer’s need for a cost-effective, high-quality
protein additive. The –tein makes a direct association to the suffix of protein. The letter
‘X’ centrally positioned in the name suggests efficacy.
Linguistic Analysis Flextein
Scriptability 78
Syllabic Balance 86

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Protain
We see the words ‘pro’ along with the word ‘attain’which is characterized by achieving
success. You can also hear the spin on the word ‘protein’. This easy to pronounce alludes
to sustainability, maintenance and longevity.
Linguistic Analysis Protain
Scriptability 88
Syllabic Balance 90

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1
NuFlex
This crafted word (neologism) is a combination of the words new and flexible. The
immediate connotation is that of a new offering with an additional
component (flexibility) included. The name is syllabically balanced and easy to
pronounce.
Linguistic Analysis NuFlex
Scriptability 85
Syllabic Balance 89

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1
Proliant
In this combined name we see ‘pro’ and the word ‘reliant’combined. ‘Pro’ as a
shortened version for protein. ‘Reliant’meaning to trust or to be confident in a product.
This moniker should test well for recognition and recall.
Linguistic Analysis Proliant
Scriptability 82
Syllabic Balance 84

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SurePro
This crafted word (neologism) is a combination of the words sure and pro. The
connotation is that of the surety and confidence of the new protein pet food formulation.
Linguistic Analysis SurePro
Scriptability 96
Syllabic Balance 93

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Vantra
This designed name candidate contains a number of NutraPlex preferred attribute
associations. One sees ‘advantage,’ ‘vantage,’and ‘extra’ in the nomenclature. The
letter ‘V’ which begins this name evokes a strength and advancement theme.
Linguistic Analysis Vantra
Scriptability 89
Syllabic Balance 95

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Nutriva
We see the word ‘nutrition’within this neologism. With the addition of the ‘iva’ suffix,
we create an aesthetically pleasing name which leans towards a ‘transformational’and
‘new/next chapter’connotation. Of course the –iva morpheme implies ‘Viva’which
translates ‘live or to life.’
Linguistic Analysis Nutriva
Scriptability 79
Syllabic Balance 89

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Suprema
A word which has several interpretations but in this instance, meaning superior to;
surpassing others. Superior and beyond reach of anything within the same class. With
an ‘a’ placed at the end of the word, this nomenclature evokes a Latin/Spanish look and
feel lending a level of sophistication and elegance to the offering.
Linguistic Analysis Suprema
Scriptability 87
Syllabic Balance 90

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Protegra
In this combined name we see ‘pro’ and the word ‘integrity’combined. In ‘Protegra’ we
suggest ‘protein’ which is the main source of the new NutraPlex pet food application.
‘Integrity’implies adherence to moral and ethical principals as well as telegraphing that
“this is the right choice’” for your pet.
Linguistic Analysis Protegra
Scriptability 82
Syllabic Balance 78

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FlexPro
This crafted word (neologism) is a combination of the words ‘flexible’ and ‘protein’. The
immediate visual and verbal communication is clear and distinctive.
Linguistic Analysis FlexPro
Scriptability 92
Syllabic Balance 94

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VersaFlex
This crafted word (neologism) is a combination of the words ‘versatility’ and ‘flexibility’.
The immediate connotation is that of the NutraPlex’s ingredient flexibility and
versatility. While somewhat long in structure, this name candidate makes up for this
with excellent alliteration and verbal fluidity.
Linguistic Analysis VersaFlex
Scriptability 89
Syllabic Balance 90

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Protivity
This crafted word contains a broad range of concepts. We see the words ‘protein’,
‘relativity’, ‘live (alive), longevity and ‘vitality’amongst other aligned NutraPlex
associations. The -ity suffix conveys a sense of ‘future relevance’ and confidence with a
lens towards the ‘ultimate solution moving forward.’
Linguistic Analysis Protivity
Scriptability 79
Syllabic Balance 87

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Adextra
‘This designed name candidate possesses a number of embedded messages. We see the
words ‘add’ or ‘additive’and ‘extra’. This speaks to the added source of protein to the
new dog and cat food formulations as well as an obvious cue to dexterity, flexibility and
versatility. This neologism also begins and ends in the letter ‘A’ insuring strong scores in
recognition and recall testing.
Linguistic Analysis Adextra
Scriptability 80
Syllabic Balance 89

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Tegrity
This crafted word (neologism) is a shortened version of the word ‘integrity’. This brand
name stands for the honesty and quality that comes with the Animal Nutrition Company
name. Assurance, confidence and consistency are the cornerstones of this name
messaging.
Linguistic Analysis Tegrity
Scriptability 83
Syllabic Balance 86

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Proviva
We see the words ‘protein’along with ‘viva’within this neologism. With the addition of
‘viva’, we create an aesthetically pleasing name which leans towards a celebration of the
protein concept and that of the Spanish ‘to life.’
Linguistic Analysis Proviva
Scriptability 84
Syllabic Balance 89

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Surance
A combination of the words ‘sure’ and ‘assurance’this name conveys a sense of strength,
advancement, and safety. One may also see a suggestion of advancement with the
juxtaposition of the letters creating a subliminal mental cue.
Linguistic Analysis Surance
Scriptability 83
Syllabic Balance 87

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Verity
In this name you see the word ‘ vitality’and ‘veracity’. The -ity suffix conveys a sense of
‘future relevance’ and confidence with a lens towards the ‘ultimate solution moving
forward.’ In crafting new names, we frequently look to words that begin with the letter
‘V’ as they test very well. Confidence, validity and assurance are all implied associations
here.
Linguistic Analysis Verity
Scriptability 90
Syllabic Balance 92

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Visteon
This word meaning ‘Beyond the ages,’ ‘a next sequence of events,’ and interstellar
associations support an advanced connotation. The name also conjures thoughts of
‘going beyond.’ Alluding to ‘vista’ also has a positive consumer association with that of
‘forward vision’and aspirational communicative qualities.
Linguistic Analysis Visteon
Scriptability 75
Syllabic Balance 90

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Pronutra
‘Protein’and ‘Nutrition’are married in this name candidate to present associations in
advancement and innovations in pet food additives. Ending in the feminine ‘a’ affords a
good level of recognition and memorability for this neologism.
Linguistic Analysis Pronutra
Scriptability 79
Syllabic Balance 90

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Ultura
This name candidate contains the word ‘ultra’ which connotes advancement, future
vision and a degree of quality. Unlike many other candidates on this list, this name
evokes ‘Ultimate,’ ‘Premium’ and ‘Product Superiority.’
Linguistic Analysis Ultura
Scriptability 85
Syllabic Balance 91

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Versity
A combination of the words ‘versatility’and ‘viability’this name conveys a sense of
strength, advancement, future direction and safety. Flexibility and consistency are also
communicated in this unique, aurally superior name candidate.
Linguistic Analysis Versity
Scriptability 90
Syllabic Balance 89

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Proto2
‘Proto’ is a direct reference to ‘protein’and also is a word that is used in the formation of
compound words. It denotes the first series of a compound. This word combined with the
number ‘2’ speaks to the addition of protein to the pet food offering. “Protein Too”
Linguistic Analysis Proto2
Scriptability 78
Syllabic Balance 97

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Animal nutrition name development narratives

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