Brand Acumen Studios has extensive work in EV branding.

1. Partial List of Brand Acumen’s Automotive Brand Creationsredentials
Escalade (Cadillac)
Leaf (Nissan)
Element (Honda)
Forester (Subaru)
Evoq (Cadillac – Concept)
Tucson (Hyundai)
Sunfire (Pontiac)
Assurance (Goodyear)
Energen (Delphi)
Azera (Hyundai)
Silent Armor (Goodyear)
BigFoot (Range Rover)
BEV Connected Services Platform
Compact PHEV (2023)
Mid-Size HEV (Nissan – 2023))
Lux BEV (2023)
EV Digital Vehicle Platform
BEV SUV
EV Portfolio Brand Architecture
PAV (Concept)
VTOL (Concept)
PAV VTOL
Confidential Under NDA

2. EV Brand Architecture: Project Completed, 2019
LUX 3 SUV Smaller BEV
LUX Statement Car
LUX 2 SUV
LUX 4 Car-Like
CUV’
2024
20232022 2023
LUX 5
Low Roof
2025

3. Palisade
Benchmark Percentile Rank:
Of the proprietary automotive names tested by
Brand Acumen since January 2005, Palisade ranked
in the following percentile in these categories of all
names tested:
Pronunciation 84
Scriptability 82
Readability 89
Ease of Use 90
Linguistic Analysis Palisade
Scriptability 85
Aural Comprehensibility 87
Visual Aesthetics 90
Syllabic Balance 91
Phonetic Viability 90
Evocative Semantics 84
Durability & Longevity 92
Ease of Pronunciation 86
Gender Properties 93
Phonemic Simplicity 88
TOTAL 886
Evija
Benchmark Percentile Rank:
Of the proprietary automotive names tested by
Brand Acumen since January 2005, Evija ranked in
the following percentile in these categories of all
names tested:
Pronunciation 57
Scriptability 69
Readability 49
Ease of Use 62
Linguistic Analysis Taycan
Scriptability 70
Aural Comprehensibility 50
Visual Aesthetics 64
Syllabic Balance 64
Phonetic Viability 55
Evocative Semantics 67
Durability & Longevity 51
Ease of Pronunciation 42
Gender Properties 60
Phonemic Simplicity 49
TOTAL 582
ReLAA™ Linguistic Attribute Analysis: Predictive Brand Name Decision Making:
Benchmark Examples of Recent Automotive Brand Names