The perfect storm
Ambassadeursbijeenkomst Bedrijven Netwerk HR 10
10-02-2017
2
Elfried
Klarenbeek
Accelerating change
No longer business as usual
Human centric & purpose driven
HR needs to transform
change
2
5
slide by gerd
The fabric of business and society is changing
needs to respond !
HR
“If you’re not confused,
you’re not paying
attentionTom Peters
American writer on
business management
practices
society organisations
WHY
HR
WHAT
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300
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150
100
50
0
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
2nd
1870
electrical energy
mass production
3rd
1971
electronics & IT
http
4th
today
artificial intelligence
robotics
1st
1784
mechanical production
steam power energy
The next industrial Revolution
350
300
250
200
150
100
50
0
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
2nd
1870
electrical energy
mass production
4th
today
artificial intelligence
robotics
1st
1784
mechanical production
steam power energy
3rd
1971
electronics & IT
http
The next industrial Revolution
Moore's
law
http://
MAJOR
SHOCKS3
1
7,3 7.3
3 BILLION PEOPLE ARE ONLINE
7.5 BILLION
50 % IS ONLINE
6.5
BILLION
DEVICES
ONLINE
THE NEW
NORM
DIGITAL
BEHAVIOR
https://www.1843magazine.com/features/the-scientists-who-make-apps-addictive?utm_source=MIT+TR+Newsletters&utm_campaign=65aa74dc1a-The_Download_October_20_2016&utm_medium=email&utm_term=0_997ed6f472-65aa74dc1a-153808189&goal=0_997ed6f472-65aa74dc1a-153808189&mc_cid=65aa74dc1a&mc_eid=e0f8e30941
https://www.1843magazine.com/features/the-scientists-who-make-apps-addictive?utm_source=MIT+TR+Newsletters&utm_campaign=65aa74dc1a-The_Download_October_20_2016&utm_medium=email&utm_term=0_997ed6f472-65aa74dc1a-153808189&goal=0_997ed6f472-65aa74dc1a-153808189&mc_cid=65aa74dc1a&mc_eid=e0f8e30941
MAJOR
SHOCKS3
2
EVERYTHING THAT CAN BE
DIGITISED WILL BE DIGITISED
“Competing without software 

is like competing without electricity.”
Technology has
become the basis
for competition
THE END
OF TECH
COMPANIES
“This is the end of ‘tech companies’. The era of “tech
companies” is over; there are only ‘companies’, steeped in
technology, that will survive.”Rob Thomas
MAJOR
SHOCKS3
3
Companies no longer
have the capabilities
needed……………..
maybe we can hire…….
3rd
1784
electronics & IT
http
350
300
250
200
150
100
50
0
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
2nd
1870
electrical energy
mass production
1st
1784
mechanical production
steam power energy
4th
today
artificial intelligence
robotics
The next industrial Revolution
“ The Fourth Industrial Revolution is
creating a perfect storm of business
model change in all industries,
resulting in major disruptions to
labour markets.
space energy gentech robotics AI
virtual
reality
autonomous
transport
3d
printing
fintech drones
Multiple disruptive technologies
growing exponentially today
augmented
reality
IOT
You are now here
We are only at the
beginning of the
beginning …………..Kevin Kelly
the founding executive editor
of Wired magazine
Accelerating change
No longer business as usual
Human centric & purpose driven
HR needs to transform
You are now here
EXPONENTIAL
INEVITABLE
IRREVERSIBLE
Organisations are
struggling with the
accelerating
pace.
“
http://www.theatlantic.com/business/archive/2015/04/where-do-firms-go-when-they-die/390249/
75 percent of todays
S&P 500 firms will be
replaced by new firms by
2027.Prof Richard Foster
Yale University
You are now here
ORGANISATION NEED TO
CHANGE AS
FAST AS CHANGE ITSELF
•two bold moves
BOLD
MOVES
……………..……..……bold times call for :
…………….just the ones that want to survive
Not every company has to this…………..
•two bold moves
innovation 1.
BOLD
MOVES
……………..……..……bold times call for :
Any
corporation
needs
to do two
basic
things.
Jonas Ridderstråle en Kjell Nordström
create
what is
not (yet)
exploit
what is
not
is
exploit
what
create
is
(yet)
what
DIGITAL
VALUE
CREATION
•two bold moves
innovation 1.
BOLD
MOVES
……………..……..……bold times call for :
organisation 2.
MANAGEMENT
BROKEN
The day to day reality for most of us
survival
overfullagenda’s
newforms
employer
relationships
notimeto
reflect
newwaysofworking
stresscontinuous
reorganisation
forced to
digitize and
innovate
noconnection
withthebigger
purposeemail
overload
of employees
worldwide
are engaged at work
Source: Gallup’s142-country study http://www.gallup.com/poll/165269/worldwide-employees-engaged-work.aspx
What about the people ?
13%
Source: Gallup’s142-country study http://www.gallup.com/poll/165269/worldwide-employees-engaged-work.aspx
of EU employees are
stressed at work
Source: GCC research 160,000 participants across all sectors in EU 2014
75%
of companies believe
their organizational
design is not working
92%
dupress.com/articles/organizational-models-network-of-teams/?id=us:2el:3dc:dup3027:awa:cons:hct16
Traditional management
is becoming,………….
counterproductive……….
$
ORGANISATIONS ARE
OPTIMISED FOR GROWTH
and not for people ………
Accelerating change
No longer business as usual
Human centric & purpose driven
HR needs to transform
RETHINK
MANAGEMENT
2
1
1
HUMAN
CENTRIC
A COMPANY THAT'S FIT
FOR THE FUTURE HAS TO
BE A COMPANY THAT’S FIT
FOR HUMAN BEINGS.
PEOPLE— NOT JUST MACHINES —
WILL POWER INNOVATION
“
http://www.theatlantic.com/business/archive/2015/04/where-do-firms-go-when-they-die/390249/
The main engine for thriving in
this new era is not some
magical technology
Elfried Klarenbeek
World citizen
This new era will rely on machines, but
it’s people
2
PURPOSE
DRIVEN
PURPOS
2
http://www2.deloitte.com/us/en/pages/about-deloitte/articles/millennial-majority-transforming-culture.html
PU
MORE
ENGAGED
EMPLOYEES
TALENT
MORE LOYAL
CUSTOMERS
BETTER AT
INNOVATION
BETTER AT
TRANSFORMATIONAL
CHANGE
Purpose-driven companies
make more money
HUMAN
CENTRIC
PURPOSE
DRIVEN
PURP+
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
PRODUCT
CENTRIC
HUMAN
CENTRIC
CUSTOMER
CENTRIC
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
ENGAGED
PEOPLE THAT
OUTPERFORM
INNOVATION
BY LESS
ORGANISATION
UNLOCKING FULL
HUMAN POTENTIAL
P
PURPOSE
DRIVEN
PRODUCT
CENTRIC
HUMAN
CENTRIC
CUSTOMER
CENTRIC
HR TRAVELGUIDE
PROFIT
DRIVEN
PRODUCT
CENTRIC
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
HUMAN
CENTRIC
traditional
hierarchical
control		
CUSTOMER
CENTRIC
standardised
routine work
unique
creative work
JOBS ROLES
CONTROL
agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
TRIBE
CHAPTER
SQUAD
Spotify model for agile working
91
agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
Human-centric
Hypergrowth
BREAK
THINGS
FAST
The most fundamental component that
ultimately makes a team successful:
leanings from google’s Project Aristotle
http://www.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html
Psychological safety
leanings from google’s Project Aristotle
In good teams,
members speak in
roughly the same
proportion.
.
In good teams all
have high ‘‘average
social sensitivity’’
life journey Anxiety Party.
Write down which anxieties worries you the most.
Share your anxiety out loud with your colleagues 
They score how much the issue troubles them,
It turnes out that many of the anxieties we have are
entirely baseless. Phew!
anxiety parties
agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
holocracy
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
The design of organisations
is too complex to be solved
by human intellect 
HIGH COMPLEXITY
holocracy
agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
“Wij zijn een familie van 1500
mensen, mijn taak is onze
mensen gelukkig houden”
samenwerkers
geluk
Van human resource
management naar human
being management
“Een investering in de
betrokkenheid en
bevlogenheid van onze
samenwerkers betaalt
zich terug”
agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
holocracy
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
teal
teal
wholeness purpose autonomy
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
UNLOCKING FULL
HUMAN POTENTIAL
P
PURPOSE
DRIVEN
PRODUCT
CENTRIC
HUMAN
CENTRIC
CUSTOMER
CENTRIC
Accelerating change
No longer business as usual
Human centric & purpose driven
HR needs to transform
Today’s challenges require
a new role for HR
BE
an agent of change
become forward thinking and bold
Thankyou
elfried@gmail.com

@elfried
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