Presented at the 4th Microbiome R&D and Business Collaboration Forum: Europe. To find out more, visit: www.global-engage.com Marie Drago, Founder of Gallinée, shares the journey of the microbiome-based beauty brand, insights into creating a range, and talking about bacteria in the world of the beauty industry.

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Gallinée
04.2017

2. BACKGROUND

3. BACKGROUND

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6. OUR PATENTED TRIPLE BIOTIC COMPLEX

7. CROWDFUNDING CAMPAIGN
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PRELAUNCH ON
KICKSTARTER
• 30 days: 9/9 to 9/10
• Target met in 5 days
• £15,000 raised in total
• 800 products sold

8. CHALLENGES
•FORMULATION
•DISTRIBUTION
•COMMUNICATION
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9. FORMULATING FOR THE MICROBIOME
• SKIN pH around 5
• IT’S NOT ALL ABOUT THE ACTIVES
• Emollients
• Preservatives
• PACKAGING
• MANUFACTURING

10. AN INSIDE LOOK
• WHAT’S IN IT
• Our patented mix of prebiotics,
probiotics and lactic acid.
• Physiological pH (4.5-5.2)
• Natural ingredients at active levels, 95%
natural
• WHAT’S NOT
• Unnecessary packaging
• Mineral oils and silicones
• Parabens, Phenoxyethanol,
Methylisothiazolinone
• Plastic Beads

11. OBSTACLES
•FORMULATION
•DISTRIBUTION
•COMMUNICATION
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12. RETAILERS

13. CHALLENGES
•FORMULATION
•DISTRIBUTION
•COMMUNICATION
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14. HUMAN – 50%

15. EDUCATION
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16. EDUCATION
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17. EDUCATION
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19. FEMININE & FUN HAPPY SCIENCE DO WHAT’S RIGHT
BRAND VALUES

20. HOW WE SPEAK ABOUT MICROBIOME

21. PRESS

23. CUSTOMER FEEDBACK
THIS IS HONESTLY ONE OF THE
BEST MOISTURISERS I’VE EVER
USED FOR DRY SKIN, THIS FIXED
ALL MY PROBLEMS. IF YOU HAVE
DRY SKIN, THIS IS THE PERFECT
BASE FOR YOUR MAKE-UP AND IT
WILL MAKE YOUR FOUNDATION
APPLICATION FLAWLESS
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Gem – JUST LITTLE THINGS
I’VE NEVER BEEN HAPPIER WITH
MY SKIN! I AM BORDERLINE
THROWING AWAY MY
FOUNDATION AS I PREFER MY
FACE WITHOUT IT! A COMMENT I
NEVER THOUGHT I WOULD MAKE.
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Leanne
I’M OBSESSED IT’S THE BEST
HAND CREAM I’VE EVER USED!!
Alexa
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24. TODAY
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25. TOMORROW
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MERCI !
Marie Drago – marie@gallinee.com