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4 axis of dominance
The document outlines four "axes of dominance" for products: analytically minded, financially driven, innovations home, and custodians of beauty. It discusses each axis in depth, providing examples and strategies related to using data analytics, demonstrating financial value, innovating products and processes, and focusing on aesthetics and experience. The overall message is that products must balance all four axes to achieve dominance in the market.
4 axis of dominance
- 1. 4 Axis ofDominance Aziz Musa Digital Director – Pegasus @azizmusa #4Axis
- 2. 1.Analytically Minded 2.Financially Driven 3.InnovationsHome 4.Custodians of Beauty
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- 10. What is analyticallystupid • Smartest guy in the room photo
- 14. “What are the5 numbers you look at every day?”
- 16. Tertiary Drivers Secondary Drivers PrimaryDrivers 5 Core KPIs
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- 23. “Be analytically smartand ground your decisions in data”
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- 26. 1. Line ofsight 2. Demonstrable Value
- 29. Indirect Impacts Supplier Decisions Direct Impacts Roadmap Decisions Window Dressing Bug Decisions FinancialKPIs Net Revenue Profitability
- 30. Strategic objectives Ownership status Exit strategy Market dynamics VC– Cash balance Sale Internationali sation Private Merger M&A Activity Buying Being Bought Partnerships Public IPO
- 31. “Demonstrating value isas important as delivering it”
- 32. Investment Decisions • NetPresent Value • Rates of Return • Payback Period
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- 35. Types of Innovation Radical Transformative TheInnovation Landscape Incremental Product Process Service
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- 38. Own The InnovationProcess MESSAGING MEASUREMENT Ideation Delivery Diffusion
- 39. PRODUCT DEPARTMENT TECH DEPARTMENT MARKETINGDEPARTMENT I N N O V A T
- 40. PRODUCT DEPARTMENT TECH DEPARTMENT MARKETINGDEPARTMENT I N N O V A T
- 41. University Machine Supplier Prod Supplier Acquisitionpartner Tech Partner PR Agency I N N O V A T
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- 44. Beauty “Hear my soulspeak. Of the very instant that I saw you, Did my heart fly at your service” The Tempest. William Shakespeare
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- 59. “Beauty is nota number. It’s a trainable emotion”
- 60. “Stuff your headwith all sorts of different things from various fields” Ray Bradbury
- 64. 1.Analytically Minded 2.Financially Driven 3.InnovationsHome 4.Custodians of Beauty
- 66. The 4 AxisTest Financial 9 8 7 6 5 4 3 2 1 Beauty 0 You Analytic Your Department Your Organisation Innovation
- 67. The 4 AxisTest Financial 9 8 7 6 5 4 3 2 1 Beauty 0 You Analytic Your Department Your Organisation Innovation
- 68. Financial Innovation Analytic Beauty Left Brain Right Brain Dominator Subservience MoneyMinded FdAdIdBd FsAsIsBs FdAsIsBs VC Entrepreneur Artist Right Brainiac Deliverers FdAdIdBs FsAsIsBd FsAsIdBd FsAdIdBd Left Brainiac FdAdIsBs
- 69. The 4 AxisTest Financial 9 8 7 6 5 4 3 2 1 Beauty 0 You Analytic Left Brainiac Your Department FdAdIsBs Your Organisation Fd Innovation Is Ad Bs
- 70. The 4 AxisTest Financial 8 7 6 5 4 3 2 1 Beauty 0 Analytic You Right Brainiac Your Department FsAsIdBd Fs Innovation Id As Bd
- 71. 4 Axis ofProduct Dominance Aziz Musa Digital Director – Pegasus @azizmusa #4Axis
- 73. 4 Axis ofProduct Dominance Aziz Musa Digital Director – Pegasus @azizmusa #4Axis
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- 89. Dumb analytics • Megadashboards • Single stat • Irrelevant data
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- 91. Measuring irrelevant things. Example,dwell time
Editor's Notes
- #13 Logos of GA, Webtrends, SAP, Site Catalyst
- #15 Ask leader. What are the 5 numbers you look at every day.
- #16 Create line of site between your analytics and organisational KPIs
- #17 5 Whys. Uncover the primary, secondary and tertiary drivers of a numberE.g. conversion is downWhy (orders and traffic) – we had lower orders than normalWhy (product mix analysis) – we sold more high value itemsWhy (Offer code analysis) – We had a 50% off when you spend £200 offerWhy (AOV Impact) – Because we needed to improve AOVWhy – Because AOV is a measure of profitability
- #19 5 Whys. Uncover the primary, secondary and tertiary drivers of a numberE.g. conversion is downWhy (orders and traffic) – we had lower orders than normalWhy (product mix analysis) – we sold more high value itemsWhy (Offer code analysis) – We had a 50% off when you spend £200 offerWhy (AOV Impact) – Because we needed to improve AOVWhy – Because AOV is a measure of profitability
- #20 Create line of site between your analytics and organisational KPIs
- #21 Create line of site between your analytics and organisational KPIs
- #22 Create line of site between your analytics and organisational KPIs
- #23 Create line of site between your analytics and organisational KPIs
- #27 Create line of site between your analytics and organisational KPIs
- #28 Is about the decisions you makeWhat motivates themHow do you rationalise themIf you’re making decisions to please certain people, then this isn’t financially smartRegardless of the size of the decision, in some ways the smaller ones are more important to ingrain the habit
- #59 IS IT BEAUTIFUL?
- #60 Play with musclar
- #71 Finally in conclusion, the becoming a dominant department, and dominant employees is based on being the best across 4 axis, financially driven, analytically minded, innovations home and custodians of beauty.
- #72 Finally, in conclusion. Successful
- #74 Finally, in conclusion. Successful