PodcampBoston2 Business Models

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This is a presentation made at PodcampBoston2 about the importance of Business Models that will sustain your social media projects

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PodcampBoston2 Business Models

  1. 1. Business Models To Sustain The Fun! <ul><li>David Cutler </li></ul><ul><li>617-331-7852 </li></ul><ul><li>[email_address] </li></ul>Creative Business Development .com
  2. 2. How Do You Think About Your Business Model?
  3. 3. Inspiration From Information
  4. 4. Know The Rules To Break Them
  5. 5. Quadrants Rule to Assess Many Options
  6. 6. Consider Your Big Picture for Ideas
  7. 7. Where The Money Is Going … Near You? <ul><li>1) Device and Equipment – Dell, HP, Nokia, PS3 … Mic, amp </li></ul><ul><li>2) Internet Access – Comcast, Verizon …Multiple points </li></ul><ul><li>3) Applications - Purchase and Subscription </li></ul><ul><li>4) Implementation and integration – Enterprise, SaaS, Training </li></ul><ul><li>5) Advertising – National, Local – Revenue Sharing </li></ul><ul><li>6) Transactions – General, Vertical, Now (your own Investors) </li></ul><ul><li>7) Analysis - Research and insight </li></ul>
  8. 8. Basic Business Model <ul><li>Start with the value you offer your customers </li></ul>
  9. 9. Not So Basic Business Model
  10. 10. Definitions
  11. 11. Growing Opportunity
  12. 12. You Are In The Right Market
  13. 13. We Trust Each Other Most – So…?
  14. 14. The Tide is Rising – How Do You Navigate?
  15. 15. Evolution of Online Advertising • 1996 - Web Sites • 1998 - Display • 2000 - Search • 2002 - Contextual • 2004 - Exchanges • 2005 - Lead Gen • 2006 - Behavioral • 2008 - Social …?
  16. 16. Crowd Sourcing With Revenue $haring
  17. 17. How do you Build A Brand Now?
  18. 18. Distractions - Competitors - Partners - Customers
  19. 19. Forces on your Business Model
  20. 20. Consumer Priorities Shifting
  21. 21. Demographics Flowing
  22. 22. Acquisition and Revenue Opportunities
  23. 23. Inspiration From Information
  24. 24. Thank You – Now Go Get It <ul><li>David Cutler </li></ul><ul><li>617-331-7852 </li></ul><ul><li>[email_address] </li></ul>Creative Business Development .com

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