An short and sweet overview of the digital marketing landscape in 2014, focusing on SEO, Social Media, and Pay Per Click advertising. Presented to the New Paltz Chamber of Commerce Annual Business Showcase by Abe Uchitelle, Director of Business Development for DragonSearch.
41. Think About Your
Customers
• Ask: Who Cares About [Your
Business]?
• Where Do These People Exist
Online? What Platforms?
42. Think About Your
Customers
• Ask: Who Cares About [Your
Business]?
• Where Do These People Exist
Online? What Platforms?
• Who are Their Influencers?
71. Key Points
• SEO is about bringing value to users
• Social Media is about listening and
passion points
72. Key Points
• SEO is about bringing value to users
• Social Media is about listening and
passion points
• PPC is about generating traffic/leads
for near term growth