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BE NICE OR LEAVE:
A guide to being social
Twitter
backchannel:
#springfaris
14 HOURS OF VIDEO UPLOADED EVERY MINUTE




              6.6 MILLION PHOTOS UPLOADED EVERY DAY




11.2 MILLION ENTRIES ON THE SITE




                            15 MILLION REVIEWS
s but on
                  be not on emerging technologie
“Our focus should                                          of
                        tices.” – Henry Jenkins, Professor
emerging cultural prac                                     When Old
                                                e Culture:
                  , MIT and author of Convergenc
Comparative Media
and New Media Collide!
When did we start
trusting strangers?
Universal McCann - US
January 2009
TRADE CONTROL FOR INFLUENCE
You EXPECT your VOICE to be HEARD
Communities
      already
       exist
Instead, think about how you can
 help that community do what it
           wants to do.
    Mark Zuckerberg, CEO Facebook
34
34
faris@mccann.com
  farisyakob.com
       @faris

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Be Nice Or Leave

  • 1. BE NICE OR LEAVE: A guide to being social
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6 MILLION PHOTOS UPLOADED EVERY DAY 11.2 MILLION ENTRIES ON THE SITE 15 MILLION REVIEWS
  • 11. s but on be not on emerging technologie “Our focus should of tices.” – Henry Jenkins, Professor emerging cultural prac When Old e Culture: , MIT and author of Convergenc Comparative Media and New Media Collide!
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. When did we start trusting strangers? Universal McCann - US January 2009
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. TRADE CONTROL FOR INFLUENCE
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. You EXPECT your VOICE to be HEARD
  • 37.
  • 38.
  • 39.
  • 40. Communities already exist Instead, think about how you can help that community do what it wants to do. Mark Zuckerberg, CEO Facebook
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. 34
  • 55. 34
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
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  • 68.
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  • 70.
  • 71.
  • 72.

Editor's Notes

  1. elevenmoms.com. Emboldened by its experience, Wal-Mart tapped a colony of mommy bloggers who write about topics like how to feed your family frugally and how to get ready for Halloween. Don’t sell moms short – these are some pretty sophisticated blogs and Wal-Mart hasn’t changed them at all, they just link to them, and are now bringing the bloggers to Wal-Mart HQ for updates and suggesting products for them to review. Learning from past experience, Wal-Mart and the moms have both made it clear that these bloggers aren’t paid and are under no obligation to slant things Wal-Mart’s way.