1. Hi q
there! So it occurred to when I was sitting down to write for you this that the first slide has by far the
longest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yet
usually I just put a picture and the name of the presentation up and leave it at that, which seems like a
waste of good communication space. So I thought I’d put some words here in case you wanted
something to read. So, as I’ll say in a moment, I’m FARIS CHIEF
and I was the
TECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’m
NOT ANYMORE, and this is a talk about what I think are fundamental changes that technology has
wrought to advertising, media and creativity. I call this
”STUFF THAT DOESN’T WORK YET”
for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, because
I believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, but
stealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’m
also trying to make a sly point that I’ll reference in the talk about how having more space means you
need to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is my
first trip.....
Tuesday, May 17, 2011
9. 0-30
“INCREDIBLY EXCITING AND CREATIVE”
Tuesday, May 17, 2011
10. 30+
“AGAINST THE NATURAL ORDER OF THINGS -
BEGINNING OF THE END OF CIVILISATION”
Source: Douglas Adams, How I learned to storp worrying and love the internet, Sunday Times. August 29th, 1999
Tuesday, May 17, 2011
11. t on
“Our focus should be not on emerging technologies bu
sor of
emerging cultural p ractices.” – Henry Jenkins, Profes
gence Culture: When Old
Comparative Media, MIT and author of Conver
and New Media Collide!
Tuesday, May 17, 2011
26. 2. DIMINISHED CULTURAL LATENCY
Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency
Tuesday, May 17, 2011
27. B. THE PRINCIPLE OF ALACRITY
or DO STUFF FASTER
AND RESPOND TO STUFF FASTER
Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
Tuesday, May 17, 2011
