The document discusses how proximity and location influence behavior and can be used for marketing purposes. It notes that behavior is shaped by proximity to others and context. Proximity provides influence and power, while location data allows for placeshifted and location-based digital services that can function as marketing tools. The document advocates marketing based on context and proximity rather than viewing behavior as individual.

1. PROXIMITY
IS A
VIRTUE
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7. LOCATION
IS
MEDIA
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8. YOUR
AD
HERE
?
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9. BEHAVIOR ISN’T INDIVIDUAL -
PROXIMITY IS INFLUENCE
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10. MARKET TO
CONTEXT
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13. “BMW is a mobile
company”.”
Edward Robinson, president of BMW’s recently launched $100 million
venture fund i Ventures.
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17. PROXIMITY
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IS POWERFUL

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21. THE INVISIBLE SHOE STORE
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24. DIGITAL
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EXHAUST

25. PLACESHIFTED NOW
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28. LOCATION BASED
SERVICE
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29. as marketing
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30. “proximity is a virture”
MARKET TO CONTEXT
PLACESHIFTING NOW
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31. faris@spies.ws
farisyakob.com
@faris
Friday, June 10, 2011