Bob Sheehan, Surefire’s SVP of Customer Advocacy, led a discussion on how to create and execute a marketing budget for your home improvement business. He shared insights on what you can do to better understand your customer journey through various marketing channels, ways you can analyze your current performance to understand attribution and how to evaluate media channels and track lead sources to establish better ROI. Watch his webinar on demand at: https://www.surefirelocal.com/register-for-marketing-budget-webinar/