The document discusses how big data is different than previously thought. It references a "guy in a Fedora" tweeting about big data not being a monorail as expected. Big data involves scanning and streaming data rather than strict storage and requires flexible schemas rather than rigid structures to derive value from large and diverse datasets.

1. New Data, New Insights
it isn’t what we thought it was
©MapR Technologies - Confidential 1

2. Do you
remember
the future?
©MapR Technologies - Confidential 2

3. ©MapR Technologies - Confidential 3

4. Some things
turned out
as expected
©MapR Technologies - Confidential 4

5. Guys wearing
Fedoras
©MapR Technologies - Confidential 5

6. What about
“Big Data”?
©MapR Technologies - Confidential 6

7. Harvard University
will have 200 x 106
volumes by 2040
Fremont Rider, 1944
©MapR Technologies - Confidential 7

8. To cope … only short papers
should be published. … not
more than 2500 characters
counting “space,” punctuation
marks, etc. Gray and Ruston in IEEE Transactions on
Electronic Computers, 1964
©MapR Technologies - Confidential 8

9. Remember
the guy in
the Fedora?
©MapR Technologies - Confidential 9

10. He’s tweeting
about this
right now
©MapR Technologies - Confidential 10

11. So what is the big
data monorail and
what is the Fedora?
©MapR Technologies - Confidential 11

12. Data curation
Rigid Schemas
Engineered Structure
©MapR Technologies - Confidential 12

13. Data curation
Rigid Schemas
Engineered Structure
©MapR Technologies - Confidential 13

14. Data as-you-find-it
Flexible schemas
Late binding
©MapR Technologies - Confidential 14

15. Data as-you-find-it
Flexible schemas
Late binding
©MapR Technologies - Confidential 15

16. ©MapR Technologies - Confidential 16

17. ©MapR Technologies - Confidential 17

18. ©MapR Technologies - Confidential 18

19. ©MapR Technologies - Confidential 19

20. Why is it different?
How does it work?
Scan, don’t seek
Stream, don’t store
©MapR Technologies - Confidential 20

21. Targeted Advertising
- not a monorail
- but not what we
thought
- the value is in the
provenance
©MapR Technologies - Confidential 21

22. Social Media Analytics
- what are they saying
- and exactly when?
- combined with?
©MapR Technologies - Confidential 22

23. Deep Learning
- what does it mean
- the math keeps on
getting easier
- blame it on scale
©MapR Technologies - Confidential 23

24.  Send me email !
tdunning@maprtech.com
 Tweet as the spirit moves
@ted_dunning
©MapR Technologies - Confidential 24