This document provides instructions for students to submit their semester details and specialization to receive fully solved assignments via email or phone. It includes details like the program (Master of Business Administration), semester (4), subject (E-Marketing), credit hours (4), and marks (60). It also lists 6 questions related to the subject matter asking students to explain concepts like the collaborative Click-and-Brick model, factors influencing e-consumer buying behavior, advertising media used in emarketing plans, what affiliate marketing is, and short notes on blogs and classified advertising. Students are instructed to answer all questions, with longer answers for 10 mark questions being approximately 400 words.

1. Dear students get fully solved assignments
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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 4
SUBJECT CODE & NAME MK0017 –E-Marketing
BK ID B1810
Credit & Marks 4 CREDIT, 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Explain the collaborative Click-and-Brick model.
Answer:Bricksand clicks is a jargon term for a business model by which a company integrates both
offline (bricks) andonline (clicks) presences,sometimeswiththe thirdextraflips (physical catalogs).
Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide
telephonesalessupport.The adventof mobile webhasmade businesses operating bricks and clicks
businesses especially popular, because it means customers can do tasks like shopping when they
have spare time and do not have to be at a computer. Many of these users prefer to use mobile
shopping sites.
A popular example of the bricks and clicks model is
Question.2. Explain the factors that influence e-consumer’s buying
behavior.
Answer:I. Cultural factors: Cultural factors are coming from the different components related to
culture or cultural environment from which the consumer belongs.
Culture and societal environment:Culture iscrucial when it comes to understanding the needs and
behaviorsof anindividual. Throughouthisexistence, an individual will be influenced by his family,
his friends, his cultural environment or society that will “

2. Question.3. Explain the advertising media commonly used by
businesses to implement their emarketingplans.
Answer:First,here'ssomethingthatisfastbecomingthe most fundamental aspects of marketing to
getright,especiallyif youwanttobuild a truly sustainable high quality organisation (of any size) in
the modern age:
Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit
tangential to marketing and business, and rather difficult to measure, nevertheless...
Price is no longer the king, if it ever was. Value no longer rules,
Question.4. What is affiliate marketing?
Answer:Affiliate marketing is a type of performance-based marketing in which a business rewards
one or more affiliatesforeach visitor or customer brought by the affiliate's own marketing efforts.
The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network
(that contains offers for the affiliate to choose from and also takes care of the payments), the
publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity,
resultinginthe emergence of asecondarytier of players, including affiliate management agencies,
super-affiliates and specialized third party vendors.
Question.5. Briefly explain copyright & trademark.
Answer:Trademark and copyright registrations are both issued by the federal government and
protect two distinct types of intellectual property. Here are some key differences:
A Trademark protects names, terms and symbols that are used to identify the source of goods
and/or services on the market. In other words, a trademark lets the consumer distinguish one
company's offerings from another's. Trademarks include brand names such as "Coca-Cola" and
images such as Nike's famous "swoosh." As the owner
Question.6. Write short notes on:
a) Blogs
Answer:A blog(a truncationof the expressionweblog) isadiscussionorinformational site published
on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse
chronological order(the mostrecentpostappearsfirst).Until 2009, blogswere usuallythe work of a
single individual[citation needed], occasionally of a

3. b) Classified advertising
Answer:Classifiedadvertising is a form of advertising which is particularly common in newspapers,
online and other periodicals which may be sold or distributed free of charge. Classified
advertisementsare muchcheaperthanlargerdisplayadvertisements used by businesses, although
display advertising is more widespread. According to William A. Cohen, classified ads will bring "a
greaterreturnon yourinvestment",dollarfordollar,thaninvestments in display advertising, direct
mail, or other media.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601