Bbc Possible Questions Smip
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The document provides mock exam questions for a marketing exam focused on the BBC. It includes questions asking to develop a 3-year strategic marketing plan for the BBC, recommend ways for the BBC to develop communications plans to exploit its brand worldwide, and evaluate marketing opportunities and constraints for the BBC using appropriate models. It also provides additional past exam questions focusing on evaluating BBC's marketing communications, strategic options, brand positioning, segmentation, and challenges. The document emphasizes including name and 6 pages of analysis in the email response due by noon on May 30th.
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2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In the previous chapter; marketing situation analysis, we have completed the analysis of the current situation in an existing business based on the past year.
Now we are able to move ahead formulating the marketing plan strategy and objectives for the upcoming year by responding to six issues.MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 2 of 2
Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis
(Due in Wk 2)
Company Description
Describe the company you are designing the plan for. Include:
· Mission Statement
· Vision Statement
· Product line description
· Company information, such as the size of the company
Environmental Analysis
Analyze the forces that affect the company and marketing efforts. Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.
Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.
Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.
SWOT Analysis
Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. Strengths
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.Weaknesses
Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.Opportunities
Assess the opportunities you see based on trends or environmental conditions.Threats
Assess the threats or limi ...
[Assignment 20.1][Brand Marketing Plan P.1] Hung Van
This document outlines the key elements of a brand marketing plan, including:
1. The BrandKey Vision which expresses the desired brand positioning over the next 3-5 years.
2. A Brand Vision Plan that specifies brand equity and business targets over 3-5 years and describes strategic activities to deliver the plan.
3. A Brand Marketing Plan that specifies actions over 12-24 months to close the gap between local market starting points and the strategic brand vision, while delivering business targets.
The brand marketing plan outputs include financial targets, key growth drivers and barriers, prioritized "jobs-to-be-done", an integrated activity schedule linking activities to objectives, and a scorecard to track progress.
Mkt Plan for Entrepreneurs.pptx
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Chapter 2
This document discusses marketing strategy and planning. It explains that marketing plays a key role in strategic planning by providing customer insights and helping design business unit strategies. Marketing also partners with other departments to create customer value through the value chain and value network. Effective marketing strategy involves market segmentation, targeting, positioning and an integrated marketing mix. Managing marketing requires analyzing markets, planning strategies, implementing plans, and controlling performance through metrics like return on marketing investment.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docx
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
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Marketing Plan[Product Name] Marketing Plan[Product Name]Market.docx
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2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.com
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.com
MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
MKT574 v1Strategic Marketing PlanMKT574 v1Page 2 of 2S
[Assignment 20.1][Brand Marketing Plan P.1] Hung Van
[Assignment 20.1][Brand Marketing Plan P.1] Hung Van
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docx
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docx
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- 1. Mock Exam Papers – by email Email to arrive 30 May by noon To : Joseph@shami.fr DON’T FORGET TO INCLUDE YOUR NAME AND 6 PAGES OF ANALYSIS!!!!!!
- 2. 1. Develop a strategic marketing plan for the next THREE years discussing the options of how BBC can increase their growth. (this will include competitive strategy, market segmentation , please take into account any possible changes in the licence fee structure, etc) (40 marks) 2. Having developed your strategic marketing plan recommend ways in which BBC could develop a communications plan delivering its core proposition with particular view to exploiting the BBC brand worldwide (include the comms plan). (30 marks) 3. Evaluate the marketing opportunities available to BBC using the appropriate models of your choice highlighting any possible constraints (30 marks)
- 3. Other questions taken from past papers Practice these to get the feel of the examiner mindset
- 4. Evaluate the role of marketing communications to BBC Evaluate the main strategic marketing options available to BBC using the appropriate models of your choice. Discuss and justify the ways in which BBC could competitively position itself in its target market. Recommend ways in which BBC could develop its brand image and grow its international presence. Critically assess the key segments (both product and market) that the company is dealing in, and develop a product/service proposition for these segments. Outline a strategic marketing plan for BBC for the next two years.
- 5. Utilising the data given in the case, formulate a one-year marketing communications plan to enhance the competitive position of the BBC brand. Critically analyse the role that integrated marketing communications has played in BBC marketing success, and recommend how this could be extended to other markets in the future. Critically evaluate the effectiveness of the Marcomms plan paying special attention in delivering return on investment and other relevant measures
- 6. Critically evaluate how BBC’s strategic approach to business development and marketing has contributed to its significant financial success. Critically assess the main factors affecting the NFP market. Critically assess how BBC can adopt an online relationship marketing strategy to build its brand image and position itself competitively. Taking a portfolio approach, critically evaluate the key segments within its stakeholders and develop a segmentation strategy for BBC. Critically evaluate the challenges facing BBC, and analyse their potential impact on business performance.
- 7. Critically assess how BBC should develop its marketing strategy to ensure effective product and brand management. BBC has a well-developed lobbying policy. Analyse how the implementation of this policy may result in the company achieving a sustainable competitive advantage, and make recommendations for how the performance of this policy can be critically evaluated.