Open Learn (The Open University) Statement of Participation Joswa Agape has completed the free course including any mandatory test for....

1. Statement of participation
Joswa Agape
has completed the free course including any mandatory tests for:
Marketing in the 21st Century
This 6-hour free course introduced a managerial perspective on how to deliver
more effective marketing in an organisation.
Issue date: 9 April 2016
www.open.edu/openlearn
This statement does not imply the award of credit points nor the conferment of a University Qualification.
This statement confirms that this free course and all mandatory tests were passed by the learner.
Please go to the course on OpenLearn for full details:
http://www.open.edu/openlearn/money-management/marketing-the-21st-century/content-section-0
COURSE CODE: BB844_1

2. Marketing in the 21st Century
http://www.open.edu/openlearn/money-management/marketing-the-21st-century/content-section-0
Course summary
This free course, Marketing in the 21st century,
offers a managerial perspective on how to deliver
more effective marketing in an organisation,
regardless of whether it is based in the private,
public or non-profit sector. This is achieved
through a variety of learning techniques, including
case studies, videos, activities and group
discussions. Supporting this learning, students
are encouraged to become critical thinkers about
both how they undertake their own decisions, as
well as how marketing influences our society.
Learning outcomes
By completing this course, the learner should be
able to:
articulate whether marketing is a process or
philosophy
think analytically, creatively and in an
integrated manner about marketing ethics
define what a brand is and value of brands to
organisations and consumers
understand how marketing practice is
changing now and will change more in the
future.
Completed study
The learner has completed the following:
Section 1
What is marketing?
Section 2
Marketing and ethics
Section 3
Brand basics
Section 4
International marketing in turbulent times
Section 5
Conclusion
http://www.open.edu/openlearn COURSE CODE: BB844_1
Powered by TCPDF (www.tcpdf.org)