This document discusses strategies for consumer goods companies in India during an economic slowdown. It recommends that companies 1) focus on the right products at affordable price points to match changing consumer demands, 2) shift focus to traditional retail channels as modern trade declines, and 3) continue investing in brand extensions and new products to strengthen market position and deter competitors. The strategies aim to drive growth by catering to value-conscious customers, leveraging traditional distribution networks, and positioning for the future through strategic investments.