Pursuit of excellence has been the driving force behind this company since its inception some twenty-three years ago. Excellence is a moving target for us and every member of our organization is striving to maintain this essential characteristic within our firm.
We believe that constant change is the lifeblood of our organization and we are constantly instigating change engines within our company in order maintain coherence with the dynamic economy of 21st century India. While existing within the new ‘Click and Mortar’ economy of the new India, we have remained unfashionably true to our original values and beliefs – Honesty, Integrity and Decency.
I 2013 blev jeg spurgt om jeg havde lyst til at lave en hjemmeside for Gerlach Import, hvilket jeg hurtigt sagde ja til, fordi at jeg tænkte at det var en spændende udfording at at udarbejde så stort et site fra bunden.
Pursuit of excellence has been the driving force behind this company since its inception some twenty-three years ago. Excellence is a moving target for us and every member of our organization is striving to maintain this essential characteristic within our firm.
We believe that constant change is the lifeblood of our organization and we are constantly instigating change engines within our company in order maintain coherence with the dynamic economy of 21st century India. While existing within the new ‘Click and Mortar’ economy of the new India, we have remained unfashionably true to our original values and beliefs – Honesty, Integrity and Decency.
I 2013 blev jeg spurgt om jeg havde lyst til at lave en hjemmeside for Gerlach Import, hvilket jeg hurtigt sagde ja til, fordi at jeg tænkte at det var en spændende udfording at at udarbejde så stort et site fra bunden.
Innovative solutions for your ATL & BTL activations. From conceptulisation to perfect execution of ideas... to expected results and beyond. Think Big... Think Beyond !
White Ladder Introduction - June 29, 2017virajkalra
White Ladder Consulting specializes in - soft-skills training, behavioral skills training, HR strategy, brand strategy and Project Management for clients in varied sectors and industries.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Innovative solutions for your ATL & BTL activations. From conceptulisation to perfect execution of ideas... to expected results and beyond. Think Big... Think Beyond !
White Ladder Introduction - June 29, 2017virajkalra
White Ladder Consulting specializes in - soft-skills training, behavioral skills training, HR strategy, brand strategy and Project Management for clients in varied sectors and industries.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Sumit xavier cv
1. SUMIT XAVIER Contact: +91 9819681363
sumit.x@rediffmail.com
______________________________________________________________________________
CAREER OBJECTIVE
Seeking a responsible position in a reputed firm which enables me to bring out the best in me,
in order to pursue goals of the organization and mine. I intend to make full use of my potential
and talent in a competitive and creatively stimulating environment.
WORK EXPERIENCE
Extensive experience in various aspects of Events Management; Production, Operations &
Execution, Client Relationship Management as well as Business Development. A versatile
personality with excellent people skills, good team player and a leader in making.
Edumedia India Pvt. Ltd., Mumbai
Period: Sept 2013 – Till Date
Designation: Manager, Production, Operations & Business Development
Job Profile:
- Business Development: Pitching for new clients; Ideation, Conceptualization to Closure
- Production: 360 degree Production; Procurement, Vendor Management to On-ground
Production
- Operations: Organization, Coordination and Reporting on Projects
- Identification of new CCs (Local Associates), Warehouse Management, IT Support, Travel
Management
Projects :
- NSE Funancial Quest: Handling entire production of Quest for season 2, 3 & 4 in 15
cities
- Star Sports Pro Kabaddi League 2015 & 2016 On Ground activation in 14 cities
- Star Sports Paytm Freedom Cup India Vs South Africa 2015 “My Debut Match” On
Ground Promotion in 5 cities
- Sony: Instrumental in closing deal with Sony for a School Contact Program
conducted in Mumbai and Gujarat covering 700 schools promoting CID & Maharana
Pratap
- ITC Webinar: Webinar conducted connecting 5 cities
- Kelloggs: School Contact program conducted in 250 schools covering 4 Metros
- Horlicks WizKids: Handling entire production for Asia’s biggest school festival in 15
cities reaching 500000 kids
2. - Mentor: Entire production of Mentor conclave in 6 cities
- School Cinema: Production of stalls for SC department in various education fairs
Thyme Advertising & Services Pvt. Ltd, New Delhi.
Period: July 2008 – Sept 2012.
Designation: Manager, Client Servicing & Operations
Job Profile:
- Client Relationship Management: Interacting with the clients for new and existing projects.
- Production: Working alongside the production team putting up an event
- Operations & Execution: Organization, coordination and cooperation on projects
- Data acquisition for the company and client assistance
Projects Handled:
- Carlsberg India , Tuborg Events: Tuborg Sunburn Promotions at Clubs & Liquor Shops
in Delhi NCR (2011)
- Tuborg Concerts: Exhilarating live shows for Mohit Chauhan, Neetii Mohan at Delhi,
Jassi Night and Bali Sagoo night at Jaipur. (2009-11).
Corporate Parties, Shopping festivals, and Celebrity nights at all Metros & Mini-
Metros(2010-11).
- Citibank Promotion - Mall Activation in Delhi, Gurgaon & Mumbai (2010-11)
Consumer Touch point set-ups at all major Corporate Parks of NCR(2011-12).
- Cairn Energy - Cairn Petroleum Engineering & Drilling Day
- GMR DIAL - IGI Terminal 3: Project ORAT (2011)
- Airport Job Fair (2010)
- Airport Concessioners Award Ceremony (2011)
- DLF - Fashion Forward, Fashion Connect, Kids Fashion Show (2010)
- Mid-Day – “Swear to Change” project for Noida (2008)
- Consumer behavior study at Metrowalk Mall & Adventure Island (New Delhi) and
TGIP & Worlds of Wonder (Noida) (2008)
- Tata Indicom – “Dil Ki Aawaz” (2008-09)
- Delhi International Airport Ltd – ORAT Project Terminal 1D(2008-09)
- Handling Arena Annual Fest (Performance by Shanker Shaney) (2010)
3. - Working on conceptualization and marketing proposal for organizing India’s 1st
Tattoo Fest (2009)
Independent Projects:
- Organising Celebrity Nights at renowned Delhi/NCR clubs – 2011 till date
- Holicow, 2011 & 2012 – 2nd
Biggest Holi Festival
- Rocktober fest, 2011 at Vapour, Gurgaon
- Dabur - Product launch & promotion in Delhi, Indore, Agra and Lucknow
- Samsung India - Security system exhibition at Pragati Maidan during IFSEC, India
- Theme parties for Genpact, DSM India, Technotree
- In-house & corporate events for Hungama & BOP Group.
- Dayal Singh College Fest & Bhagat Singh College Fest, December 2009
- Worked for Encompass for Christies’s Exhibition
ACADEMIC RECORD
2008 PGD in Marketing & Communication Management from National Institute of
Advertising (NiA), New Delhi
2007 B.B.A. from Amity University, Gurgaon
2004 Class XII (CBSE) from Raman Munjal Vidya Mandir, Bhiwandi, Haryana
2002 Class X (CBSE) from St. Xaviers School, Bhiwandi, Haryana
AWARDS
Mr. Fresher 2004 - 05, Amity University
Silver Medalist, Cross country in the year 2004-05, Amity University
Second runner-up in quiz contest in the year 1999-2000, St. Xaviers School, Bhiwadi
Hold merits for exceptional performance in sports at college level
(SUMIT XAVIER)