Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
Welcome to Red Carpet Strategies, thank you for joining us here to participate in our presentation with the Global Coaches Conference. Follow along with the slides below as you listen to Lisa McKenzie share her strategies on how to build your personal brand, share your expertise, grow your audience and discover how to measure and manage your social influence.
About Global Coaches Conference
Global Coaches Conference is the fastest growing online coaching conferences for global change leaders. Lively, enriching, powerful conversations with change leaders around the world.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
Welcome to Red Carpet Strategies, thank you for joining us here to participate in our presentation with the Global Coaches Conference. Follow along with the slides below as you listen to Lisa McKenzie share her strategies on how to build your personal brand, share your expertise, grow your audience and discover how to measure and manage your social influence.
About Global Coaches Conference
Global Coaches Conference is the fastest growing online coaching conferences for global change leaders. Lively, enriching, powerful conversations with change leaders around the world.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
MPI Toronto Chapter TEC Presentation May 2010Alicia Whalen
MPI Toronto Chapter - TEC Presentation reviewing social media marketing, trends in new media and best practices in managing online reputation for Meeting professionals and suppliers.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
Similar to 2009 Social Media. The conversation has started...Where are you? (20)
Airman Knowledge Testing (AKT) Organization Designation Authorization (ODA) Holders
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Updated December 3, 2015
This is an updated list of Commercial testing center locations and contact information. This list replaces all previous versions. Applicants may contact the following central registration numbers for additional information:
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PSI / LaserGrade Computer Testing 1-800-211-2753
The Definitive Guide to Engaging Content MarketingAutonomy Hub
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
In this comprehensive, 110+ page guide, topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
You'll learn how to:
Identify and map your buyer personas and journeys
Develop your brand voice and style guide
Optimize your content mix and create an editorial calendar
Resource your team and extend the shelf life of your content
Measure and optimize your content
Email deliverability is on a lot of email marketers’ minds during the holidays because of increased volume from almost all senders.
Although delivery is important for seasonal email campaigns, delivering smarter is vital all year round. It’s more important than ever to make sure your messages not only get delivered, but also make it into the inbox where they can be seen and acted upon.
Following are copious notes about the recent shakeups at Gmail and Yahoo, as well as everyday delivery challenges. Inside this notebook are ideas and best practices for optimizing your inbox placement during the holidays
and all year long.
Included:
• Changes at Gmail and Yahoo
• What changes took place
• How they affect you (and the email industry)
• Whether you should react – and how
• Engagement as the key to the inbox
• How personalization and targeting improve delivery rates
• The effect of user engagement on your deliverability
• When it’s time to say good-bye
2013 Definitive Guide To Social MarketingAutonomy Hub
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.
You have to do more than social media. You have to do social marketing.
Crowdfunding's Potential for the Developing WorldAutonomy Hub
A new report commissioned by infoDev studies the promise and the risks of crowdfunding as a tool to finance innovation and growth in developing countries. It also provides an in-depth case study of crowdfunding’s potential in funding clean energy and climate technologies.
Maximizing revenues stay true to the marketing message spaAutonomy Hub
In setting out for planning a successful year and consequently multiple years due diligence must go into your efforts. As is referenced for this year’s topic each year is a new road map in marketing and sales, and you as the driver must navigate the cross roads to not lose direction. The more that you prepare ahead of time for this journey the greater the success for the year with less obstacles. The goal is to avoid those pot holes that appear out of nowhere and cost you more money and time. Unfortunately, as is with any road trip you can do plenty of prior planning anticipating all hazards and obstacles, but you must be ready to manage the unexpected.
preparation
In preparing for this marketing road trip you have to ask yourself many questions to guarantee a thorough analysis of the environment, competition, and the business with all its inner workings.
This presentation is a complete outline from taking a call to close for hotel reservations training.
Some examples of types of callers to a flow chart of the sales process.
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2009 Social Media. The conversation has started...Where are you?
1. The conversation has started…where are you? Loren Stone, sovereignhospitality.com www.facebook.com/SovereignHospitality
2. By 2010, Gen Y will outnumber Baby Boomers.... 96% have already joined a social network. The fastest growing segment on Facebook is 55-65, females. 80% of companies use LinkedIn as a primary tool to find employees. ~ Social Media Revolution
3. Generation Y and Z consider email passé... In 2009, Boston College stopped distributing email addresses to freshmen. ~ Social Media Revolution
4. #2 largest search engine in the world is In the near future, we will no longer search for products and services; they will find us via social media. ~ Social Media Revolution
5. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers. ~ Social Media Revolution
6. Socrates taught his followers the true power of words. ~ Social Media Revolution
7. Best Buy recently posted a seemingly innocent question on its Facebook page: “What do you think about offering Bestbuy.com in Spanish?” It didn’t get the constructive dialogue that it was looking for says Tracey Benson, Best Buy’s senior director of interactive marketing media: “It was a landmine. There were hundreds of negative responses flowing in, people posting racist, rude comments” Feedback doesn’t always reflect the actual voice of the customer. A loud minority can disrupt almost any conversation. If you initiate a conversation, you should have rules for terminating it. Being open and honest sometimes requires being firm and intolerant
9. LISTENto the BUZZ – enter the conversation, listen and respond. STRATEGY – develop a strategy and select the Social Media tools. Outbound vs. INBOUND Marketing Measurements to ROI Roadmap to Social Media
10. What are they saying about your products and company? Is it positive or negative? Discover where they are talking about you What is the buzz, where is it taking place, what is your competition doing? LISTEN
11. Eavesdrop and listen with a purpose Do you like what they are saying about your Brand? Google News Alert, RSS Reader Socialmention.com, Howsociable.com Facebook, Twitter Search, YouTube Google BlogSearch, Blogpulse.com Trendrr.com Boardreader.com Google Groups PhotoBucket.com, Flickr.com Paid Tools: Trackur.com, BrandsEye.com, FiltrBox.com LISTEN
13. Gauge Market Share or the Voice Grab a Share of the Voice = Market Share Set Goals to Maximize ROI Determine Your Online Influencers Create content that is on point Develop a Strategy
16. Social Media (Inbound) Measures Loyalty, Engagement and Support and Trust Comments Feedback Relationships Mentions Traditional Media (Outbound) Measures the Media’s Effectiveness Reach Frequency Impressions VS
17. News Release using multimedia and bookmarks Blogs, Podcasts, Video, RSS Feeds Microblogging (i.e. Twitter) Social Networks (i.e. Facebook, LinkedIn)
18. No One-way Streets! Facilitate a Two-way Conversation Reviews, opinions and comments are the top influencers when purchasing Engage the conversation with quality content and provide the social media tools to share and discuss Results = they talk positively about you and share with in the community
19. ROI Determine what you want to measure Qualitative Approach: Reputation, Conversations, Customer Relationships Quantitative Approach: Measuring traffic, sales or SEO ranking Aide RSS, Google Analytics, Google Feedburner xinureturns.com
20. Loren’s Suggestions Twendz.com – measures Twitter for positive, negative and neutral tweets Technorati.com – determine what bloggers think of you Delicious.com – bookmark case studies while developing goals Websitegrader.com – will grade your site and tell you exactly what you have to do to improve your grade Blog.grader.com – does the same thing for a blog Compete.com – enter your website with your competitors which it will then compare all of you. See how you stack up. Techcrunch.com – for statistics http://kdpaine.blogs.com PR measurement blog
A common theme of my presentations is to talk about you as the traveler. Maybe this comes from the influences of years of global travel. When you developed your sales and marketing strategy you evaluated the routes that you were going to take in order to reach your goals or destination. Your team completed the due diligence to support the decisions being made in strategy and budget. Well to enter the highway of social media you will need to go back to basics. I am sure everyone can go back in time and remember a fundamental lesson that a parent or peer instilled in you…that is to be a good ‘listener’.I know the impulse is to dive right in and get those FB pages and open all those accounts to get into the game. And I am sure many of you have done just that prior to developing a strategy. Don’t be pulled into packing your bags with all the items you need until you know where you are going. The last thing you want is to have a pair of swim trunks and flip flops when you are actually going to go skiing. <reference back to list>List Eavesdrop…who is talking about you. Where can you listen? Some free tools that you can use are Branding: Google News Alerts, Yahoo News, Howsociable, Socialmention, RSS Feeds to name a fewSocial Media: Facebook, Youtube, Photobucket, TwitterSearch, TweetBeep, Blogs78% of people trust a friends recommendation vs only 14% trust advertisements What are they saying? Example a skincare company discovers there is a conversation about dry skin in gardening forums every type of group has their own niche social network. Monitor bloggers who talk about your company or specific industry and track mentions, and content. Besides relevant information this is important in order to demonstrate ROI once you have your SM strategy in place. Is it positive or negative. And don’t just look for all the good, but also the bad. And resist reacting to what you see as you just want to listen first. Develop that roadmap of the places you will return to.
A common theme of my presentations is to talk about you as the traveler. Maybe this comes from the influences of years of global travel. When you developed your sales and marketing strategy you evaluated the routes that you were going to take in order to reach your goals or destination. Your team completed the due diligence to support the decisions being made in strategy and budget. Well to enter the highway of social media you will need to go back to basics. I am sure everyone can go back in time and remember a fundamental lesson that a parent or peer instilled in you…that is to be a good ‘listener’.I know the impulse is to dive right in and get those FB pages and open all those accounts to get into the game. And I am sure many of you have done just that prior to developing a strategy. Don’t be pulled into packing your bags with all the items you need until you know where you are going. The last thing you want is to have a pair of swim trunks and flip flops when you are actually going to go skiing. <reference back to list>List Eavesdrop…who is talking about you. Where can you listen? Some free tools that you can use are Branding: Google News Alerts, Yahoo News, Howsociable, Socialmention, RSS Feeds to name a fewSocial Media: Facebook, Youtube, Photobucket, TwitterSearch, TweetBeep, Blogs78% of people trust a friends recommendation vs only 14% trust advertisements What are they saying? Is it positive or negative. And don’t just look for all the good, but also the bad. And resist reacting to what you see as you just want to listen first. Develop that roadmap of the places you will return to.
A common theme of my presentations is to talk about you as the traveler. Maybe this comes from the influences of years of global travel. When you developed your sales and marketing strategy you evaluated the routes that you were going to take in order to reach your goals or destination. Your team completed the due diligence to support the decisions being made in strategy and budget. Well to enter the highway of social media you will need to go back to basics. I am sure everyone can go back in time and remember a fundamental lesson that a parent or peer instilled in you…that is to be a good ‘listener’.I know the impulse is to dive right in and get those FB pages and open all those accounts to get into the game. And I am sure many of you have done just that prior to developing a strategy. Don’t be pulled into packing your bags with all the items you need until you know where you are going. The last thing you want is to have a pair of swim trunks and flip flops when you are actually going to go skiing. <reference back to list>List Eavesdrop…who is talking about you. Where can you listen? Some free tools that you can use are Branding: Google News Alerts, Yahoo News, Howsociable, Socialmention, RSS Feeds to name a fewSocial Media: Facebook, Youtube, Photobucket, TwitterSearch, TweetBeep, Blogs78% of people trust a friends recommendation vs only 14% trust advertisements What are they saying? Example a skincare company discovers there is a conversation about dry skin in gardening forums every type of group has their own niche social network. Monitor bloggers who talk about your company or specific industry and track mentions, and content. Besides relevant information this is important in order to demonstrate ROI once you have your SM strategy in place. Is it positive or negative. And don’t just look for all the good, but also the bad. And resist reacting to what you see as you just want to listen first. Develop that roadmap of the places you will return to.
Now that you have LISTENED through the various channels you know what your customers and potential customers are talking about, what they like and dislike. Since the most trusted form of advertising is now conversations, its become an important part of SM. Armed with all this new found information you ready to build a WINNING Social Media campaign right? C’mon bit more enthusiasmGoals give you a roadmap to your future. They provide something to strive for – some point in the future to reach. A goal is specific with an intended result of a strategy. So what are your goals to improve brand reputation, increase brand awareness (Skin MD Natural example, pg 12); increase share of voice; take on a leadership position in the industry; increase sales, reduce spending (pg 13), etcOnce you know where the majority of the conversation takes place you can allocate resources for best ROI. The number of influencers is growing as more people publish content online. Since 2006 the number of adult Internet Users who are word of mouth influencers was 23mil, 2009 30mil, 2011 34mil. About 1% a year and expected to grow more rapidly. Its about reaching the right people always. A targeted demographic that want to engage and communicate with us. Online influencers: what influences people online has changed significantly the past few years. It is not about who has the most friends and followers. It is about accuracy and trust. We all know there has been a cultural change with the recession, corruption and inaccuracies of what we have been told for many years. Social Media has become that medium in which the actual truth can be discovered whether you participate or not. As the influencers become more rooted in the different industries and Social Media continues to flourish they will talk about you and products. This conversation is what the customers will use to purchase and what companies and products it will choose. So you want to find and reach those influencers (bloggers and networks). As they are the ones that can send a large number of people to you. To rate these bloggers and networks you measure their success by traffic, recommendationsContent: As what has held true since the inception of a website and also with social media today it is all about the CONTENT Success in SM is about the quality of your content. Engaging people people and the key is good content. Your customers are sharing content, retweeting, saving and reading based on what is deemed valuable content Remember about LISTENING. Maybe you have been listening on Twitter to some health benefits of a product you represent. So you come up with a strategy linking your product to this discussion by white papers, articles, how to videos, etc. You want to plan on linking all your content together between a company blog, website, video and network sites. This also will help in how you are rated in search using links and such.
Outbound marketing is becoming less effective.
Now that you have LISTENED, and studied what is being said and reviewed statistics the road to take and the right vehicle will be clear. If the majority of the conversations about your products or industry are happening on Twitter, then you need a Twitter account. If your customer is using video for training and instruction then you need a branded YouTube channel immediately. Ultimately, you will have a presence in all Social Media forums, but you have to prioritize based on the Voice, customers, competition and most importantly where you think the company should be joining the conversation.
You didn’t just jump in your car, jump on the Facebook highway and start selling your product. Here lies the problem with what is happening in Social Media platforms. You have to remember that Social Media is a result of a revolution of the users and customers to seek out accuracy and truth. Traditional marketing practices are changing and the customer expects truthful and honest engagement with the companies it works with and buys from. Now this has always been the case, but the evolution of technology has created a medium to make everyone accountable. The people have raised their voices. So the you are not driving down a one way road on FaceBook. You have created a strategy for content and now you are entering a two way street of conversation. The consumer is not going to just watch you drive by now, they want to be part of the car pool and ride along for the conversation93% of those people want to be able to actively engage with that company and the people in that company. The customer does not want to do business Pg 27
QualitativeFirst, determine what you want to measure, whether it’s corporate reputation, conversations or customer relationships. These objectives require a more qualitative measurement approach, so let’s start by asking some questions. For example, if the objective is measure ROI for conversations, we start by benchmarking ourselves with questions like:- Are we currently part of conversations about our product/industry?- How are we currently talked about versus our competitors?Then to measure success, we ask whether we were able to:- Build better relationships with our key audiences?- Participate in conversations where we hadn’t previously had a voice?Move from a running monologue to a meaningful dialogue with customers?QuantitativeIf the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including:AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the most popular based on how many times they are shared on a variety of social networking sites (Google(), Digg(), Del.icio.us).Google Analytics() and Feedburner are essential, free tools to help analyze your company’s blog traffic, subscriber count, keyword optimization and additional trends.Xinu is a handy website where you can type in a URL and receive a load of useful statistics ranging from search engine optimization (SEO) to social bookmarking and more.In addition, you might look at how many people join your social network (or become your connection) in a given period of time, how much activity there is in your forum or what the click-through rate is to your product pages from any of these platforms that result in direct sales.ConclusionThe key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.As I said at the beginning, this topic is one that has been tossed around in the blogosphere for a long time and this is an overview. google Cross Channel and Multimedia Tracking
QualitativeFirst, determine what you want to measure, whether it’s corporate reputation, conversations or customer relationships. These objectives require a more qualitative measurement approach, so let’s start by asking some questions. For example, if the objective is measure ROI for conversations, we start by benchmarking ourselves with questions like:- Are we currently part of conversations about our product/industry?- How are we currently talked about versus our competitors?Then to measure success, we ask whether we were able to:- Build better relationships with our key audiences?- Participate in conversations where we hadn’t previously had a voice?Move from a running monologue to a meaningful dialogue with customers?QuantitativeIf the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including:AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the most popular based on how many times they are shared on a variety of social networking sites (Google(), Digg(), Del.icio.us).Google Analytics() and Feedburner are essential, free tools to help analyze your company’s blog traffic, subscriber count, keyword optimization and additional trends.Xinu is a handy website where you can type in a URL and receive a load of useful statistics ranging from search engine optimization (SEO) to social bookmarking and more.In addition, you might look at how many people join your social network (or become your connection) in a given period of time, how much activity there is in your forum or what the click-through rate is to your product pages from any of these platforms that result in direct sales.ConclusionThe key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.As I said at the beginning, this topic is one that has been tossed around in the blogosphere for a long time and this is an overview. google Cross Channel and Multimedia Tracking