The document provides an overview of instructional design (ID) and the ADDIE model. It defines ID as training needs analysis, evaluation of existing materials, identifying gaps, creating relevant content, and presenting it clearly and simply. The ADDIE model is explained as the five phases of analysis, design, development, implementation, and evaluation. Key activities in each phase are described such as identifying learners and objectives in analysis, chunking content in development, and conducting formative and summative evaluations.

1. Refresher Course on Basics of Instructional Designing Just ‘ID’ id it!

2. Objectives By the end of this course, you will be able to: Explain the role of Instructional Designing in training Describe the different types of learning styles Identify the content types Discuss the presentation, flow and clarity of content Discuss the importance of assessments in training List the guidelines for writing effective assessment items

3. What is ID? ID is… Training needs analysis Evaluation of existing instructional material Identification of gaps Creation of relevant content Presentation of content in a simple, standard and straightforward manner Evaluation of training effectiveness post training

4. In Short… ID = ADDIE

5. What is ADDIE? Analysis Design Development Implementation Evaluation

6. Analysis Phase Who are my learners? What am I trying to achieve with this training/instructions? What are the knowledge, skills, attitude and/or behavioural changes that need to be taught? How much content do you need in your instructions?

7. Design Phase What are my training objectives? Do I have content to fill the gaps identified in the analysis phase? Have I missed out on important content? What type of icebreaker, refresher activities can I use? What type of assessment strategy am I going to use?

8. Development Phase Chunk the content into modules, topics etc. Create the presentation. Create the instructor guide. Create the learner guide (if essential). Create job aids like handouts, printouts, etc. Any other supporting documents, if necessary.

9. Implementation Phase Conduct train-the-trainer sessions, where possible. Inform the trainers of the best practices while using the training. Provide back end support to the trainers. Attend initial trainings to sight the gaps.

10. Evaluation Phase No training design is complete without both the types of evaluations. Formative Evaluation: Conducted during the various phases of ADDIE. Random end user testing, interviews, etc. Summative Evaluation: Assesses overall effectiveness.

11. INSTITUTIONAL COMMUNICATIONS Forge tie-ups with hotels, hospitals and airlines in India to screen CNBC Sponsor television sets for corporates who have partnered with CNBC like Amity Business School, IBP etc.

12. LOBBYING To coexist and protect the interests of the government, legislature, environmentalists and other activists For e.g.: CNBC was the 1 st to comply with the FDI regulation by the government on 22 nd May, 2003

13. MARKETING COMMUNICATIONS Campaign ‘ Informed India ’ to promote the channel to youth Feedback forums/ Focus Groups Screening at major railway stations in metros and mini-metros Outdoor promotion by painting trains with all the programs of CNBC TV18 Press Coverage for various awards and events organized and sponsored by the channel

14. FINANCIAL PR PLAN Regular Update of Website Interviews of CEO (Mr. Harish Chawla) and MD (Mr. Raghav Bahl) to be published talking about the current restructuring and the future plans of the channel

15. Through a judicial mix of PR and non-PR tools we plan to stretch the audience profile to include more viewers with shows like Trendmill, Good Life, The Art Show, The Auto Show and many more…… CONCLUSION

16. CNBC TV18 TEAM Bhavna Bhatia Neha Bhatt Shraddha Bothra Ruchi Chaddha Vidhita Chainani Sonal Chinchwadkar Farah Dada Mayuri Deshmukh

17. THANK YOU