Variables can take different values and include characteristics like height, weight, and age. There are two types of variables: quantitative and categorical.
Measurement scales define the structure and meaning of variables. The four types of measurement scales are nominal, ordinal, interval, and ratio. Nominal scales involve categories without ordering, like gender. Ordinal scales have ordered categories, such as rankings, but intervals between items are unknown. Interval scales have equal intervals but no true zero. Ratio scales are numbers with a true zero point.
The type of measurement scale affects the appropriate statistical analysis, so distinguishing between scales is important.