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Based on HTC corp in 2012, answer these two. each has to be one page each.
1. An assessment of how the company creates value
2. Identification and assessment of sources of competitive advantage
Provide sources as well.
Solution
1. HTC Corporation (formerly known as High Tech Computer Corp.) is a Taiwan-based
smartphone manufacturing company engaged in design, development, manufacturing and sales
of mobile computers, personal digital assistant phones, touch phones and smart phones and
offers its products in Europe, Asia pacific, North and Latin America, Africa and Middle East
(Bloomberg, 2010). The company has gained a reputation in terms of innovation related to the
features of their products as well as their design.
Research and development are the first main primary activities that create value for the customer,
as well as the firm itself. Through different methods of research and development such as HTC

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