Regional Business Expo Presentation

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Regional Business Expo Presentation on Social Media Marketing

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Regional Business Expo Presentation

  1. 1. Web 2.0, Social Media and Beyond Pam Maher Principal KMK Media Group Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  2. 2. LET’S TALK...SOCIAL MEDIA Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  3. 3. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  4. 4. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  5. 5. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • How’d They Do That? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  6. 6. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • How’d They Do That? • Pitfalls Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  7. 7. LET’S TALK...SOCIAL MEDIA • The Bad News...And the Good • Strategy, Not Tools • How’d They Do That? • Pitfalls •Q & A (tweet questions: & tag with #kmktraining) Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  8. 8. THE BAD NEWS... • Traditional Mass Marketing is not the ideal way to personalize your brand. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  9. 9. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  10. 10. Local TV News Down 12% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  11. 11. Local TV News Down 12% Advice from Family/Friends Up 3% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  12. 12. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  13. 13. Local TV News Down 12% Advice from Family/Friends Up 3% Advice from Co-Workers Up 7% Social Networking Sites Up 9% Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  14. 14. PERSONALIZE YOUR BRAND Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  15. 15. PERSONALIZE YOUR BRAND “People relate to people, not companies.” Tony Hsieh, CEO, Zappos.com Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  16. 16. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  17. 17. JUST SAY NO TO... MARKETING • People can control the messages and content they pay attention to today. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  18. 18. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  19. 19. THE GOOD NEWS You have new tools to use that will personalize your brand when used within an overarching, integrated marketing mix. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  20. 20. WHAT IS SOCIAL MEDIA? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  21. 21. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  22. 22. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  23. 23. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  24. 24. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  25. 25. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Start conversations • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  26. 26. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  27. 27. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  28. 28. WHAT IS SOCIAL MEDIA? • Like a business networking event...without time or space constraints • What do you do at a networking event? • Engage people • Help others • Start conversations • Get advice • Ask questions • ADD VALUE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  29. 29. USES OF SOCIAL MEDIA Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  30. 30. USES OF SOCIAL MEDIA Publish Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  31. 31. USES OF SOCIAL MEDIA Publish Share Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  32. 32. USES OF SOCIAL MEDIA Publish Network Share Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  33. 33. USES OF SOCIAL MEDIA Great! Let’s get started! Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  34. 34. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  35. 35. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  36. 36. STRATEGY, THEN TOOLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  37. 37. STRATEGY, THEN TOOLS Social media is only effective when you think of it as part of your overall marketing plan. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  38. 38. QUESTION EVERYTHING Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  39. 39. QUESTION EVERYTHING • Who are you targeting? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  40. 40. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  41. 41. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  42. 42. QUESTION EVERYTHING • Who are you targeting? • Why are you targeting them? • How will you reach them? • How do make them Brand Advocates? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  43. 43. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  44. 44. FROM AWARENESS TO ADVOCACY Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  45. 45. FROM AWARENESS TO ADVOCACY Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  46. 46. FROM AWARENESS TO ADVOCACY Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  47. 47. FROM AWARENESS TO ADVOCACY Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  48. 48. FROM AWARENESS TO ADVOCACY Evaluation Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  49. 49. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  50. 50. FROM AWARENESS TO ADVOCACY Advocacy Evaluation Action Interest Awareness Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  51. 51. HOW’D THEY DO THAT? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  52. 52. HOW’D THEY DO THAT? • Sharing...not Control Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  53. 53. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  54. 54. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  55. 55. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Risky...not Safe Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  56. 56. HOW’D THEY DO THAT? • Sharing...not Control • Honest...not Corporate • Transparent...not Bureaucratic • Risky...not Safe • Fast...not Ponderous Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  57. 57. FACEBOOK BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  58. 58. FACEBOOK BASICS • Probably the best-known of the social media outlets. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  59. 59. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  60. 60. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  61. 61. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” • Businesses add “fans” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  62. 62. FACEBOOK BASICS • Probably the best-known of the social media outlets. • Personal start - a “Profile” • Business start - a “Page” • Businesses add “fans” • Media-rich environment Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  63. 63. WHY USE FACEBOOK? Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  64. 64. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  65. 65. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  66. 66. WHY USE FACEBOOK? • Useful for a deeper experience than with Twitter or LinkedIn • Fastest growing social media site, particularly among users 35+ • You’re missing opportunities if you’re not on it. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  67. 67. FACEBOOK: SKITTLES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  68. 68. FACEBOOK: SKITTLES Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  69. 69. FACEBOOK: PAPA JOHN’S Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  70. 70. FACEBOOK: PAPA JOHN’S • Promotion - free pizza to first fans in a 24-hour period. • Results - 1,800 Facebook fans & 1,200 wall posts in 2 weeks • Today, 300,000 fans and regular interaction with customers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  71. 71. FACEBOOK TAKE-AWAYS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  72. 72. FACEBOOK TAKE-AWAYS • Know your audience Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  73. 73. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  74. 74. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content • Encourage discussion and engagement Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  75. 75. FACEBOOK TAKE-AWAYS • Know your audience • Provide quality, regular content • Encourage discussion and engagement • Don’t take yourself too seriously. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  76. 76. TWITTER BASICS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  77. 77. TWITTER BASICS • Microblogging - 140 characters or less Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  78. 78. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  79. 79. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  80. 80. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” • Your Twitter “feed” shows the updates of everyone you follow. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  81. 81. TWITTER BASICS • Microblogging - 140 characters or less • You “follow” people & they “follow” you • “Tweet” your answer to the question “What are you doing right now?” • Your Twitter “feed” shows the updates of everyone you follow. • Symbols: “@” & “#” Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  82. 82. WHY USE TWITTER Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  83. 83. WHY USE TWITTER • Stay connected Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  84. 84. WHY USE TWITTER • Stay connected • Get real-time feedback Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  85. 85. WHY USE TWITTER • Stay connected • Get real-time feedback • Disseminate offers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  86. 86. WHY USE TWITTER • Stay connected • Get real-time feedback • Disseminate offers • Learn from industry leaders Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  87. 87. WHY USE TWITTER • Stay connected • Get real-time feedback • Disseminate offers • Learn from industry leaders • Crisis Communications Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  88. 88. TWITTER EXAMPLE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  89. 89. TWITTER: JET BLUE Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  90. 90. TWITTER: JET BLUE • Feb. 2009 - 26,000 followers • Sept. 2009 - 1.2 million followers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  91. 91. TWITTER TAKE-AWAYS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  92. 92. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  93. 93. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers • Excellent for keeping up with industry news Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  94. 94. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers • Excellent for keeping up with industry news • Position yourself as an expert Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  95. 95. TWITTER TAKE-AWAYS • Breaks down the barriers between companies and customers • Excellent for keeping up with industry news • Position yourself as an expert • It’s immediate - good for special offers or crisis communications Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  96. 96. PITFALLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  97. 97. PITFALLS • Free speech. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  98. 98. PITFALLS • Free speech. • You go to your customers. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  99. 99. PITFALLS • Free speech. • You go to your customers. • You will fail. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  100. 100. PITFALLS Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  101. 101. PITFALLS • It can be a Timesuck. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  102. 102. PITFALLS • It can be a Timesuck. • It’s immediate. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  103. 103. PITFALLS • It can be a Timesuck. • It’s immediate. • It’s a No B.S. Zone. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  104. 104. PITFALLS • It can be a Timesuck. • It’s immediate. • It’s a No B.S. Zone. • Seeing the future. Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  105. 105. INTEGRATION Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  106. 106. INTEGRATION • Message Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  107. 107. INTEGRATION • Message • Tools for integration Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  108. 108. INTEGRATION • Message • Tools for integration • Consume your feeds Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  109. 109. INTEGRATION • Message • Tools for integration • Consume your feeds • Promote your presence Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  110. 110. MEASURING ENGAGEMENT Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  111. 111. MEASURING ENGAGEMENT • Facebook Activity Reports Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  112. 112. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  113. 113. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  114. 114. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  115. 115. MEASURING ENGAGEMENT • Facebook Activity Reports • Views on YouTube • No. of Friends/Followers • Wall/Forum posts & re-tweets • ROI Measurement Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  116. 116. Q&A •Tweet your questions - tag with #kmktraining •Email: pam@kmkmedia.com •Call: KMK Media Group at 815-399-2805 •View this presentation: www.kmkmedia.com/expo2009 Tweet your questions - tag with #kmktraining www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

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