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@basvandenbeld
Bas van den Beld, Daniël Rötting
www.basvandenbeld.com | www.sabliss.nl
How to make Digital Marketing work
...
@basvandenbeld Daniël Rötting
?+
@basvandenbeld Daniël Rötting
?+
@basvandenbeld Daniël Rötting
?+
@basvandenbeld Daniël Rötting
?+
@basvandenbeld Daniël Rötting
+
?Bad decisions…
@basvandenbeld Daniël Rötting
?+
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
Marketing has changed quite a bit
@basvandenbeld Daniël Rötting
Many marketers haven’t
Organisations are trying to change
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
The project
@basvandenbeld Daniël Rötting
What we were trying to accomplish
@basvandenbeld
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
@basvandenbeld
@basvandenbeld
BehaviourKnowledge
@basvandenbeld
BehaviourKnowledge
@basvandenbeld
@basvandenbeld Daniël Rötting
How we did it
@basvandenbeld
@basvandenbeld Daniël Rötting
5 key elements
The organisation
@basvandenbeld
Everyday work will get in the way
@basvandenbeld Daniël Rötting
@basvandenbeld
Knowledge
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
@basvandenbeld Daniël Rötting
The people
@basvandenbeld Daniël Rötting
@basvandenbeld
@basvandenbeld
@basvandenbeld
@basvandenbeld Daniël Rötting
Leadership
@basvandenbeld Daniël Rötting
Lead by example
@basvandenbeld
@basvandenbeld Daniël Rötting
Clarity in control
@basvandenbeld
@basvandenbeld Daniël Rötting
Connecting the dots
@basvandenbeld Daniël Rötting
You don’t have to start from zero
@basvandenbeld Daniël Rötting
Create a team: the group is responsible
@basvandenbeld Daniël Rötting
Good leadership is crucial
@basvandenbeld
Experience leads to surprising results
@basvandenbeld Daniël Rötting
Allow yourself not to know
@basvandenbeld Daniël Rötting
@basvandenbeld
@basvandenbeld Daniël Rötting
BehaviourKnowledge
@basvandenbeld
@basvandenbeld Daniël Rötting
Bas van den Beld

www.basvandenbeld.com
www.stateofdigital.com
nl.linkedin.com/in/basvandenb...
How to make Digital Marketing work in your organisation
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How to make Digital Marketing work in your organisation Slide 1 How to make Digital Marketing work in your organisation Slide 2 How to make Digital Marketing work in your organisation Slide 3 How to make Digital Marketing work in your organisation Slide 4 How to make Digital Marketing work in your organisation Slide 5 How to make Digital Marketing work in your organisation Slide 6 How to make Digital Marketing work in your organisation Slide 7 How to make Digital Marketing work in your organisation Slide 8 How to make Digital Marketing work in your organisation Slide 9 How to make Digital Marketing work in your organisation Slide 10 How to make Digital Marketing work in your organisation Slide 11 How to make Digital Marketing work in your organisation Slide 12 How to make Digital Marketing work in your organisation Slide 13 How to make Digital Marketing work in your organisation Slide 14 How to make Digital Marketing work in your organisation Slide 15 How to make Digital Marketing work in your organisation Slide 16 How to make Digital Marketing work in your organisation Slide 17 How to make Digital Marketing work in your organisation Slide 18 How to make Digital Marketing work in your organisation Slide 19 How to make Digital Marketing work in your organisation Slide 20 How to make Digital Marketing work in your organisation Slide 21 How to make Digital Marketing work in your organisation Slide 22 How to make Digital Marketing work in your organisation Slide 23 How to make Digital Marketing work in your organisation Slide 24 How to make Digital Marketing work in your organisation Slide 25 How to make Digital Marketing work in your organisation Slide 26 How to make Digital Marketing work in your organisation Slide 27 How to make Digital Marketing work in your organisation Slide 28 How to make Digital Marketing work in your organisation Slide 29 How to make Digital Marketing work in your organisation Slide 30 How to make Digital Marketing work in your organisation Slide 31 How to make Digital Marketing work in your organisation Slide 32 How to make Digital Marketing work in your organisation Slide 33 How to make Digital Marketing work in your organisation Slide 34 How to make Digital Marketing work in your organisation Slide 35 How to make Digital Marketing work in your organisation Slide 36 How to make Digital Marketing work in your organisation Slide 37 How to make Digital Marketing work in your organisation Slide 38 How to make Digital Marketing work in your organisation Slide 39 How to make Digital Marketing work in your organisation Slide 40 How to make Digital Marketing work in your organisation Slide 41 How to make Digital Marketing work in your organisation Slide 42 How to make Digital Marketing work in your organisation Slide 43 How to make Digital Marketing work in your organisation Slide 44 How to make Digital Marketing work in your organisation Slide 45 How to make Digital Marketing work in your organisation Slide 46 How to make Digital Marketing work in your organisation Slide 47 How to make Digital Marketing work in your organisation Slide 48 How to make Digital Marketing work in your organisation Slide 49 How to make Digital Marketing work in your organisation Slide 50 How to make Digital Marketing work in your organisation Slide 51 How to make Digital Marketing work in your organisation Slide 52 How to make Digital Marketing work in your organisation Slide 53 How to make Digital Marketing work in your organisation Slide 54 How to make Digital Marketing work in your organisation Slide 55 How to make Digital Marketing work in your organisation Slide 56 How to make Digital Marketing work in your organisation Slide 57 How to make Digital Marketing work in your organisation Slide 58 How to make Digital Marketing work in your organisation Slide 59 How to make Digital Marketing work in your organisation Slide 60
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A case study revealing a unique approach to marketing!

In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read. You make sure your staff attends events. And you get your staff trained.

The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up, put in place. In a way that your business actually benefits. A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get results. Here’s how we got there.

Bas van den Beld, Daniël Rötting
Searchelite 2017

See also: http://www.stateofdigital.com/train-staff-job-get-real-results/

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How to make Digital Marketing work in your organisation

  1. 1. @basvandenbeld Bas van den Beld, Daniël Rötting www.basvandenbeld.com | www.sabliss.nl How to make Digital Marketing work in your organisation A case study revealing a unique approach to marketing! Searchelite 2017
  2. 2. @basvandenbeld Daniël Rötting ?+
  3. 3. @basvandenbeld Daniël Rötting ?+
  4. 4. @basvandenbeld Daniël Rötting ?+
  5. 5. @basvandenbeld Daniël Rötting ?+
  6. 6. @basvandenbeld Daniël Rötting + ?Bad decisions…
  7. 7. @basvandenbeld Daniël Rötting ?+
  8. 8. @basvandenbeld Daniël Rötting
  9. 9. @basvandenbeld Daniël Rötting
  10. 10. Marketing has changed quite a bit
  11. 11. @basvandenbeld Daniël Rötting
  12. 12. Many marketers haven’t
  13. 13. Organisations are trying to change
  14. 14. @basvandenbeld Daniël Rötting
  15. 15. @basvandenbeld Daniël Rötting
  16. 16. @basvandenbeld Daniël Rötting The project
  17. 17. @basvandenbeld Daniël Rötting What we were trying to accomplish
  18. 18. @basvandenbeld
  19. 19. @basvandenbeld Daniël Rötting
  20. 20. @basvandenbeld Daniël Rötting
  21. 21. @basvandenbeld Daniël Rötting
  22. 22. @basvandenbeld
  23. 23. @basvandenbeld BehaviourKnowledge
  24. 24. @basvandenbeld BehaviourKnowledge
  25. 25. @basvandenbeld
  26. 26. @basvandenbeld Daniël Rötting How we did it
  27. 27. @basvandenbeld
  28. 28. @basvandenbeld Daniël Rötting 5 key elements
  29. 29. The organisation
  30. 30. @basvandenbeld Everyday work will get in the way
  31. 31. @basvandenbeld Daniël Rötting
  32. 32. @basvandenbeld
  33. 33. Knowledge
  34. 34. @basvandenbeld Daniël Rötting
  35. 35. @basvandenbeld Daniël Rötting
  36. 36. @basvandenbeld Daniël Rötting
  37. 37. @basvandenbeld Daniël Rötting
  38. 38. The people
  39. 39. @basvandenbeld Daniël Rötting
  40. 40. @basvandenbeld
  41. 41. @basvandenbeld
  42. 42. @basvandenbeld
  43. 43. @basvandenbeld Daniël Rötting
  44. 44. Leadership
  45. 45. @basvandenbeld Daniël Rötting Lead by example
  46. 46. @basvandenbeld
  47. 47. @basvandenbeld Daniël Rötting Clarity in control
  48. 48. @basvandenbeld
  49. 49. @basvandenbeld Daniël Rötting Connecting the dots
  50. 50. @basvandenbeld Daniël Rötting You don’t have to start from zero
  51. 51. @basvandenbeld Daniël Rötting Create a team: the group is responsible
  52. 52. @basvandenbeld Daniël Rötting Good leadership is crucial
  53. 53. @basvandenbeld Experience leads to surprising results
  54. 54. @basvandenbeld Daniël Rötting Allow yourself not to know
  55. 55. @basvandenbeld Daniël Rötting
  56. 56. @basvandenbeld
  57. 57. @basvandenbeld Daniël Rötting BehaviourKnowledge
  58. 58. @basvandenbeld
  59. 59. @basvandenbeld Daniël Rötting Bas van den Beld
 www.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld Daniël Rötting
 www.sabliss.nl nl.linkedin.com/in/danielrotting

A case study revealing a unique approach to marketing! In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read. You make sure your staff attends events. And you get your staff trained. The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up, put in place. In a way that your business actually benefits. A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get results. Here’s how we got there. Bas van den Beld, Daniël Rötting Searchelite 2017 See also: http://www.stateofdigital.com/train-staff-job-get-real-results/

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