Casino Affiliate Conference Amsterdam 2010<br />Bas van den Beld<br />The changing SERPS and what to do with them<br />
Who am I?<br />
One sheet about me<br /><ul><li>NetTraject
Search & social strategy expert, blogger, trainer, speaker
Radioshow
Founder Searchcowboys
Founder  Stateofsearch.com
International blogger</li></li></ul><li>Somebody is looking for you, are you there?<br />
The SERPS are changing<br />How do we handle these changes?<br />
To understand the changes…<br />You must know how the search engines “think”<br />
Search engines are like humans<br />If others say its good, they believe it<br />Therefore links matter…<br />
How do search engines think?<br />User intent<br />Search Engines are trying to understand what the user really wants<br />
How do search engines think?<br />Hand out the information as fast as you can<br />
More than Google?<br />In The Netherlands 95% - 98%<br />Worldwide 70% - 90%<br />
2nd largest search engine?<br />Another one…<br />
2nd largest search engine?<br />
Focus on Google<br />
Let’s take a look at the SERPS<br />
How do users respond to this?<br />Top results are important<br />
Google is changing<br />
Google is changing<br />Google is looking at the user<br />
Google is changing<br />Research shows: images attract attention<br />
Google is changing<br />Video is becoming more important<br />
Google is changing<br />Google responses to location<br />
Google is changing<br />Newsrelated articles can change in the top of the SERPS<br />The placement of the News results can...
Google is changing<br />Users are tempted to use the suggestions<br />Suggestions are based on number of searches<br />
Google is changing<br />Results from your friends in your ‘social circle’<br />
Google is changing<br />Universal or Blended Search<br />All elements are shown within the SERPS<br />
Changes in responses<br />Other results are getting more attention<br />
More changes<br />
More changes<br />“Realtime” becoming more important<br />
More changes<br />Personalized Search<br />Rankings might change from one person to another!<br />
A little trick<br />Cd=1<br />
Google’s extra sidebar<br />
Google’s extra sidebar<br />Different types<br />Time differences<br />Social or not<br />Already visited pages<br />
Google’s extra sidebar<br />In images other options<br />Sizes<br />Types<br />Colors<br />
What does that mean for response?<br />
Not yet in the Netherlands<br />Playing songs in the results<br />
Not yet in the Netherlands<br />Vince Update: Brands<br />
Not yet in the Netherlands<br />Local results<br />
We have to change with the SERPS<br />Changing the way you think is hard but important<br />
We have to change with the SERPS<br />Don’t change and you will be lonely…<br />
We have to change with the SERPS<br />Dare to look in different directions<br />
We have to change with the SERPS<br />Dare to step away from your site<br />
We have to change with the SERPS<br />Listen to your audience<br />
We have to change with the SERPS<br />Communicate with your potential visitor<br />Communicate at their place<br />
We have to change with the SERPS<br />Make sure it fits both you and your target audience<br />Go where your visitors go, ...
We have to change with the SERPS<br />Twitter is not sacred but handy<br />But Twitter is being indexed by the engines…<br />
We have to change with the SERPS<br />Use YouTube<br />
We have to change with the SERPS<br />Use images, both on and off your site<br />They will recognize you<br />
We have to change with the SERPS<br />Use bloggers<br />Blogs are well indexed and found<br />Get in touch with 'influenti...
The Sony example<br />New LCD TV launched, pre-informed bloggers<br />
The Sony example<br />Optimized video’s<br />
The Sony example<br />At the launch they dominated the SERPS<br />
But I’m an affiliate, not Sony!<br />
Can Affiliates do this?<br />
The affiliate way<br />Think outside of the box<br />Be creative<br />
Upcoming SlideShare
Loading in …5
×

Changing SERPS and how to act on it

731 views

Published on

For CAC Amsterdam Bas van den Beld talked about the changing SERPS (Search Engine Results PageS) and how we should act on it.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
731
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Changing SERPS and how to act on it

  1. 1. Casino Affiliate Conference Amsterdam 2010<br />Bas van den Beld<br />The changing SERPS and what to do with them<br />
  2. 2. Who am I?<br />
  3. 3. One sheet about me<br /><ul><li>NetTraject
  4. 4. Search & social strategy expert, blogger, trainer, speaker
  5. 5. Radioshow
  6. 6. Founder Searchcowboys
  7. 7. Founder Stateofsearch.com
  8. 8. International blogger</li></li></ul><li>Somebody is looking for you, are you there?<br />
  9. 9. The SERPS are changing<br />How do we handle these changes?<br />
  10. 10. To understand the changes…<br />You must know how the search engines “think”<br />
  11. 11. Search engines are like humans<br />If others say its good, they believe it<br />Therefore links matter…<br />
  12. 12. How do search engines think?<br />User intent<br />Search Engines are trying to understand what the user really wants<br />
  13. 13. How do search engines think?<br />Hand out the information as fast as you can<br />
  14. 14. More than Google?<br />In The Netherlands 95% - 98%<br />Worldwide 70% - 90%<br />
  15. 15. 2nd largest search engine?<br />Another one…<br />
  16. 16. 2nd largest search engine?<br />
  17. 17. Focus on Google<br />
  18. 18. Let’s take a look at the SERPS<br />
  19. 19. How do users respond to this?<br />Top results are important<br />
  20. 20. Google is changing<br />
  21. 21. Google is changing<br />Google is looking at the user<br />
  22. 22. Google is changing<br />Research shows: images attract attention<br />
  23. 23. Google is changing<br />Video is becoming more important<br />
  24. 24. Google is changing<br />Google responses to location<br />
  25. 25. Google is changing<br />Newsrelated articles can change in the top of the SERPS<br />The placement of the News results can change, based on relevance<br />
  26. 26. Google is changing<br />Users are tempted to use the suggestions<br />Suggestions are based on number of searches<br />
  27. 27. Google is changing<br />Results from your friends in your ‘social circle’<br />
  28. 28. Google is changing<br />Universal or Blended Search<br />All elements are shown within the SERPS<br />
  29. 29. Changes in responses<br />Other results are getting more attention<br />
  30. 30. More changes<br />
  31. 31. More changes<br />“Realtime” becoming more important<br />
  32. 32. More changes<br />Personalized Search<br />Rankings might change from one person to another!<br />
  33. 33. A little trick<br />Cd=1<br />
  34. 34. Google’s extra sidebar<br />
  35. 35. Google’s extra sidebar<br />Different types<br />Time differences<br />Social or not<br />Already visited pages<br />
  36. 36. Google’s extra sidebar<br />In images other options<br />Sizes<br />Types<br />Colors<br />
  37. 37. What does that mean for response?<br />
  38. 38. Not yet in the Netherlands<br />Playing songs in the results<br />
  39. 39. Not yet in the Netherlands<br />Vince Update: Brands<br />
  40. 40. Not yet in the Netherlands<br />Local results<br />
  41. 41. We have to change with the SERPS<br />Changing the way you think is hard but important<br />
  42. 42. We have to change with the SERPS<br />Don’t change and you will be lonely…<br />
  43. 43. We have to change with the SERPS<br />Dare to look in different directions<br />
  44. 44. We have to change with the SERPS<br />Dare to step away from your site<br />
  45. 45. We have to change with the SERPS<br />Listen to your audience<br />
  46. 46. We have to change with the SERPS<br />Communicate with your potential visitor<br />Communicate at their place<br />
  47. 47. We have to change with the SERPS<br />Make sure it fits both you and your target audience<br />Go where your visitors go, but only if it fits<br />
  48. 48. We have to change with the SERPS<br />Twitter is not sacred but handy<br />But Twitter is being indexed by the engines…<br />
  49. 49. We have to change with the SERPS<br />Use YouTube<br />
  50. 50. We have to change with the SERPS<br />Use images, both on and off your site<br />They will recognize you<br />
  51. 51. We have to change with the SERPS<br />Use bloggers<br />Blogs are well indexed and found<br />Get in touch with 'influentials'<br />If they talk about you they will find you<br />
  52. 52. The Sony example<br />New LCD TV launched, pre-informed bloggers<br />
  53. 53. The Sony example<br />Optimized video’s<br />
  54. 54. The Sony example<br />At the launch they dominated the SERPS<br />
  55. 55. But I’m an affiliate, not Sony!<br />
  56. 56. Can Affiliates do this?<br />
  57. 57. The affiliate way<br />Think outside of the box<br />Be creative<br />
  58. 58. Dominate the results<br />
  59. 59. Don’t forget…<br />Mobile is not the future, its here already<br />
  60. 60. Next Steps?<br />Be creative<br />Listen to your audience<br />Look outside your own site<br />Look what fits you<br />Dominate the SERPS!!<br />
  61. 61. Questions?<br />www.stateofsearch.com<br />www.basvandenbeld.com<br />www.nettraject.nl<br />twitter.com/basvandenbeld<br />linkedin.com/basvandenbeld<br />

×