I spoke at #SMXMunich 2016, alongside the amazing Cindy Krum. We had a session about mobile user experience. I was up first to 'set the stage', making people think about how people are actually using mobile device these days and what 'mobile-friendly' actually stands for.
I summarised my talk in an article here: http://www.stateofdigital.com/mobile-friendly-user/
“Multi-device teens in Germany have a very personal
relationship with their smartphones, equating them
to their “diary”—something that knows them well and
keeps their secrets.”
YOU REALISE YOUR PHONE IS NOT IN YOUR
How do (search) marketers respond?
59% of German multi-device teens use
their smartphone when studying and
43% use it for studying
Mobile-friendly = how does
someone use their device?
Data Source: Microsoft Internal data, April 2015
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words
Speech Text Average Bing Ads searches more
concentrated around 1-3 words
Win 10 voice searches
longer through the tail
Users expect more natural and conversational
interactions with a search engine
Google about Hummingbird - September 2013
Mobile-friendly = what are they
using their device for?
You want to be there, but you need to
be useful as well
UX = User Experience
Mobile is the experience…
Make it friendly…
Bas van den Beld
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