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Example presentation Bas van den Beld
The presentation by Bas van den Beld outlines his approach to speaking and training on online marketing, emphasizing the importance of understanding human behavior. He uses personal anecdotes, humor, and relevant statistics to engage the audience, while also advocating for a deeper understanding of target audiences. The goal of his presentations is to encourage a shift in thinking among marketers and to illustrate effective marketing strategies through storytelling and examples.
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Example presentation Bas van den Beld
- 1. Example of aPresentation Bas van den Beld @basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
- 2. Bas van den Beld – 2013 @basvandenbeld @stateofdigital What is this slide deck about? 2
- 3. Bas van den Beld – 2013 @basvandenbeld @stateofdigital This slide deck is to give an idea of how I (Bas van den Beld) do my presentaAons 3
- 4. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Who am I again? 4
- 5. @basvandenbeld @stateofdigital Bas van den Beld – 2013 Speaker Trainer Strategy Consultant 5 I am a professional speaker and trainer and strategy consultant on online marketing related topics. My talks have a big emphasis on the human behavior of people online. I also founded and run the website www.stateofdigital.com.
- 6. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I always try to put in a personal touch 6
- 7. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 7 I will introduce myself by introducing a personal element, to take things to a ‘human level’
- 8. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I use videos that show the thoughts behind what I say, there is always a message in there 8
- 9. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 9 This is a video which shows how our own mind is fooling us
- 10. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I use slides which support the story, not make the story 10
- 11. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 11 This image supports that I am talking about how people trust what they see and hear
- 12. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Many marketers just copy what others do, I like to point out you should look further 12
- 13. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 13
- 14. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 14 I explain that as a marketer you have to put yourself in the shoes of those you are targeting
- 15. Bas van den Beld – 2013 @basvandenbeld @stateofdigital You need to understand your target audience so you have to step into the shoes of those you are targeAng 15
- 16. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I very much look at how the human brain works and how we can use this as marketers.
- 17. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I use quotes to make a point. I’ve done my research! 17
- 18. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 95% of our thoughts, emoAons, and learning occur without our conscious awareness Gerald Zaltman, Harvard Professor This is an example of a quote I use in my presentations.
- 19. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I studied history so will take things back to show the perspecAve 19
- 20. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 20 This is writing on the wall when we were cave men. Now we write on Facebook walls. The essence is the same: we are trying to communicate and get a message across.
- 21. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I try to put humor in 21
- 22. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 22 People like to follow each other, just like animals
- 23. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 23 And there are always front runners
- 24. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I tell stories 24
- 25. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 25 This is a story about the Wizarding World of Harry Potter, a theme park in the US. The marketing manager found 7 influentials and spread the message through them.
- 26. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I advice on books which will help people forward in their work and make them understand 26
- 27. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Source: “Grouped” by Paul Adams 27 This is a screenshot from a book from Paul Adams, ‘Grouped’, which explains part of the theories I am using.
- 28. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I give stats which emphasize what I talk about
- 29. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 80 percent of our phone calls are to the same four people. One example stat I am using to show how ‘small’ our direct influence network is
- 30. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I show what the big brands are doing
- 31. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Google is making connections between people, I will show that
- 32. Bas van den Beld – 2013 I give out movie Aps @basvandenbeld @stateofdigital
- 33. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 33 The movie “The Joneses” really shows how people are influenced by each other
- 34. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I will share personal experiences both private and examples of campaigns I was involved in
- 35. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 35 This is the wall of my son’s room, he collects Panini stickers. There are marketeers who have smartly used these stickers to create effective campaigns based on influence from kids towards their parents.
- 36. Bas van den Beld – 2013 @basvandenbeld @stateofdigital And will Ae that into how it can be used or seen online
- 37. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 37
- 38. Bas van den Beld – 2013 @basvandenbeld @stateofdigital I give strategy Aps at the end: what can you do with it?
- 39. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 39
- 40. Bas van den Beld – 2013 @basvandenbeld @stateofdigital My goal is to make people think in a different direcAon
- 41. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 41
- 42. @basvandenbeld @stateofdigital Bas van den Beld – 2013 Thank you! www.stateofdigital.com www.basvandenbeld.com Have Bas speak or train at your event or company or consult? Get in touch! twitter.com/basvandenbeld linkedin.com/basvandenbeld gplus.to/basvandenbeld facebook.com/stateofdigital twitter.com/stateofdigital