Last update Oct 2013 The purpose of this presentation is to show that it is possible to measure the values and culture of communities and nations.

1. CTT National Values Assessment Headlines
November 2015

2. www.valuescentre.com 2
CTT National Assessments – Status November 2015
Denmark
2008
Latvia
2007
Sweden
2009, 2010, 2011,
2012, 2013, 2014
Iceland
2008, 2010
2014
Belgium
2010,2014
UK
2012
Finland
2010, 2011
Switzerland
2011
France
2012, 2013
2014
USA
2009, 2010, 2011
Australia
2009
Canada
2009
South Africa
2011
Bhutan
2007
Brazil
2010
Nigeria
2012
Argentina
2001**
Singapore
2012, 2015
UAE
2012
South America
North America
Africa
Asia
Oceania
Europe
Venezuela
2010 **
Trinidad &
Tobago
2012
** Not statistically valid
Italy
2012

3. www.valuescentre.com 3
Why National Assessment?
The purpose of this presentation is to show
that it is possible to measure the values and
culture of communities and nations.

4. www.valuescentre.com 4
National Assessments
The CTT National Values Assessment
- Provides politicians, government and community leaders with a
way of measuring and monitoring the degree to which the needs
and values of the citizens of their nation or their community are
being met, and hence the level of happiness/well-being that
people perceive.
- Highlights the most important national and community issues, and
can be used to generate deep meaningful conversations among
different societal groupings about national and community
priorities.
- Provides a road-map for achieving long-term sustainability.
- Identifies emergent issues in different population subgroups—
gender, age, ethnicity, etc.
- Uses internet technology to give citizens a voice and enable them
to participate in the process of day to day democracy.
Fundamentally this work highlights the values that unite
groups & communities rather than the beliefs that divide.

5. www.valuescentre.com 5
Seven Levels of Consciousness©
Survival
Relationship
Self-esteem
Transformation
Internal
Cohesion
Making a
difference
Service
Personal Organisational Community/Society
SelfinterestCommonGood
Selfless service
Being your purpose. Compassion, humility,
forgiveness. Caring for humanity and the
planet.
Service to humanity
and societal contribution
Social responsibility, long-term perspective,
ethics, compassion and humility.
Global sustainability
Human rights, long-term perspective,
ecological resilience, peace, focus on
future generations. Global perspective.
Making a positive difference
in the world
Living your purpose. Empathy, alliances,
intuition, mentoring, and focus on wellbeing
(physical, emotional, mental, spiritual).
Internal/External collaboration,
community involvement
Environmental awareness, employee
fulfilment, coaching/mentoring and caring
for the local community.
Strategic alliances
and regional partnerships
Regional collaboration, environmental
awareness, quality of life, community
involvement and sustainability. Caring for
nature.
Finding meaning
in existence
Finding your purpose. Integrity, honesty,
authenticity, passion, enthusiasm,
creativity, and humour & fun.
Sense of purpose
and strong internal community
Shared vision and values. Commitment,
creativity, enthusiasm, integrity, honesty,
generosity, fairness, openness,
transparency and trust.
Strong cohesive culture
Shared vision and values. Fairness,
transparency, trust, honesty and social
cohesion. Positive collective spirit.
Letting go of fears
Finding the courage to grow and develop.
Adaptability, life long learning, continuous
renewal and personal growth.
On-going improvement and
employee participation
Adaptability, accountability, empowerment,
teamwork, goals orientation and continuous
improvement.
Democratic processes
and continuous renewal
Freedom, equality, empowerment,
accountability, adaptability,
entrepreneurship and consensus.
Feeling a sense of self-worth
Confidence, competence, self-reliance.
Fear: I am not enough.
Leads to need for power, authority or status
seeking.
High performance systems
and processes
Reliability, quality, efficiency, productivity
and excellence. Bureaucracy, hierarchy,
confusion, and complacency.
Institutional effectiveness
Law abiding, community/national pride,
governmental efficiency and high quality
public services. Bureaucracy, central
control, elitism, complacency and apathy.
Feeling protected and loved
Family, friendship, loyalty, respect.
Fear: I am not loved enough.
Leads to jealousy, blame and
discrimination.
Positive relationships
that support organisation needs
Loyalty, open communication, customer
satisfaction. Manipulation, blame,
favouritism and internal competition.
Sense of belonging
and social stability
Neighbourliness, conflict resolution, racial
harmony and a focus on family and
friendships. Inequality, discrimination,
intolerance, hatred, loneliness/isolation.
Satisfying physiological
and survival needs
Health, security, financial stability.
Fear: I do not have enough.
Leads to control, domination and caution.
Financial viability
and people safety
Financial performance, organisational
growth, and employee health and safety.
Control, greed, exploitation and micro-
management.
Economic stability
and citizen security
Prosperity, health care, employment,
emergency services/defence and social
safety nets. Corruption, violence, poverty,
environmental pollution and greed.
Positive Focus/ Excessive Focus

6. National Assessment (1001 people)
unemployment (L) 599 1(O)
bureaucracy (L) 457 3(O)
uncertainty about the future
(L)
438 1(I)
freedom of speech 395 4(O)
wasted resources (L) 354 3(O)
materialistic (L) 338 1(I)
blame (L) 334 2(R)
peace 332 7(S)
short-term focus (L) 319 1(O)
educational opportunities 279 3(O)
employment opportunities 612 1(O)
financial stability 490 1(I)
concern for future
generations
405 7(S)
effective healthcare 335 1(O)
nature conservancy 330 6(S)
democratic process 277 4(R)
environmental awareness 262 6(S)
long-term perspective 256 7(S)
caring for the elderly 253 4(S)
equality 239 4(R)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 0
Cultural Entropy:
Current Culture
47%
humour/ fun 470 5(I)
family 422 2(R)
responsibility 383 4(I)
honesty 357 5(I)
accountability 315 4(R)
compassion 290 7(R)
positive attitude 284 5(I)
fairness 279 5(R)
adaptability 257 4(I)
independence 228 4(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=6-4-0 IRS (L)=0-0-0 IROS (P)=0-0-2-1 IROS (L)=2-1-4-0 IROS (P)=1-2-2-5 IROS (L)=0-0-0-0
The values that are
important to people
in their personal lives.
How the people experience their society-- What is
working well? What is undermining the sustainability
nation and quality of life of the citizens
What the people believe is
necessary for them to improve
their lives and help the nation
achieve its full potential?
What do these plots tell
you?

7. www.valuescentre.com 7
Cultural Entropy
Cultural Entropy in Nations
Cultural entropy is the degree of dysfunction that occurs
in a community or nation due to the felt presence of
unmet needs and fear-based behaviours that impact the
general population.
We measure cultural entropy by determining the
proportion of votes in a cultural values assessment for
potentially limiting values/behaviours such as corruption,
bureaucracy, unemployment, discrimination, etc.

8. www.valuescentre.com 8
Cultural Entropy: Risk Bands
0-10% Healthy Culture: This a low level of entropy which is a good
indication for the future.
11-20% Minor Issues: Some degree of dissatisfaction with the current
culture that requires discussion and dialogue
21-30% Significant Issues: Potential unease among the population and/or
conflicts that require immediate attention and/or resolution.
31-40% Serious Issues: Unresolved issues among the population that, if
left unaddressed, could create social unrest.
41%+ Critical Issues: Leadership issues that could lead to social unrest,
demonstrations, and civil disobedience, indicating a need for change in
policy and/or a change in government

9. Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=7-4-0 IRS (L)=0-0-0 IROS (P)=0-0-1-0 IROS (L)=1-4-4-0 IROS (P)=3-0-5-2 IROS (L)=0-0-0-0
Argentina (110)
Matches
PV - CC 0
CC - DC 0
PV - DC 1
Cultural Entropy:
Current Culture
60%
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
positive attitude 43 5(I)
life-long learning 40 4(I)
creativity 35 5(I)
family 33 2(R)
values awareness 32 5(I)
love 27 4(R)
solidarity 26 5(I)
friendship 26 2(R)
approachable 25 2(R)
commitment 25 5(I)
perseverance 25 4(I)
corruption (L) 93 1(O)
unemployment (L) 90 1(O)
inequality (L) 80 2(R)
bureaucracy (L) 76 3(O)
crime/ violence (L) 75 1(R)
poverty (L) 67 1(I)
conflict/ aggression (L) 58 2(R)
environmental pollution (L) 45 1(O)
loneliness/ isolation (L) 43 2(R)
freedom of speech 41 4(O)
quality of life 62 6(I)
governmental efficiency 50 3(O)
values awareness 47 5(O)
law abiding 46 3(I)
economic growth 43 1(O)
community involvement 40 6(S)
full employment 36 3(O)
social justice 30 4(S)
decency 29 2(I)
educational opportunities 29 3(O)
2001
Values Plot Copyright Barrett Values Centre

10. Australia (13.626m)
bureaucracy (L) 5.900m 3(O)
crime/violence (L) 5.294m 1(R)
blame (L) 4.915m 2(R)
wasted resources (L) 4.664m 3(O)
materialistic (L) 3.617m 1(I)
corruption (L) 3.465m 1(O)
uncertainty about the
future (L)
3.384m 1(I)
short-term focus (L) 3.002m 1(O)
freedom of speech 2.953m 4(O)
economic growth 2.841m 1(O)
caring for the elderly 4.957m 4(S)
affordable housing 4.877m 1(O)
accountability 4.457m 4(R)
caring for the
disadvantaged
4.247m 4(S)
concern for future
generations
4.136m 7(S)
effective healthcare 4.100m 1(O)
employment
opportunities
3.617m 1(O)
community pride 3.261m 3(I)
governmental
effectiveness
3.065m 3(O)
dependable public
services
2.922m 3(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 0
family 6.764m 2(R)
honesty 6.366m 5(I)
caring 6.337m 2(R)
humour/fun 5.428m 5(I)
friendship 3.936m 2(R)
respect 3.768m 2(R)
compassion 3.472m 7(R)
independence 3.460m 4(I)
responsibility 3.430m 4(I)
trust 3.253m 5(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=4-6-0 IRS (L)=0-0-0 IROS (P)=0-0-2-0 IROS (L)=2-2-4-0 IROS (P)=1-1-5-3 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
42%
NB. The assessment participant sample was 1052 and has been statistically adjusted to reflect the Australian population.
2009

11. Belgium (1216)
bureaucracy (L) 649 3(O)
wasted resources (L) 561 3(O)
short-term focus (L) 526 1(O)
uncertainty about
the future (L)
469 1(I)
effective healthcare 457 1(O)
freedom of speech 450 4(O)
educational opportunities 442 3(O)
democratic process 374 4(R)
unemployment (L) 347 1(O)
materialistic (L) 341 1(I)
governmental effectiveness 450 3(O)
concern for future
generations
448 7(S)
long-term perspective 444 7(S)
affordable housing 392 1(O)
financial stability 390 1(I)
dependable public services 363 3(O)
effective healthcare 354 1(O)
quality of life 345 6(I)
poverty reduction 338 1(O)
commitment 303 5(I)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 1
PV - DC 1
Cultural Entropy:
Current Culture
39%
honesty 491 5(I)
respect 437 2(R)
continuous learning 386 4(I)
commitment 376 5(I)
adaptability 340 4(I)
enthusiasm 336 5(I)
positive attitude 336 5(I)
perseverance 329 4(I)
humour/ fun 316 5(I)
accountability 296 4(R)
creativity 296 5(I)
2014
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=9-2-0 IRS (L)=0-0-0 IROS (P)=0-1-3-0 IROS (L)=2-0-4-0 IROS (P)=3-0-5-2 IROS (L)=0-0-0-0
Values Plot Copyright Barrett Values Centre

12. Belgium National Assessments
Matches
6
Cultural Entropy
2010 53%
2014 39%
Level 2010 (7650) 2014 (1216)
7
6
5
4
3
2
1
IROS (P)=0-0-0-0 IROS (L)=3-2-5-0 IROS (P)=0-1-3-0 IROS (L)=2-0-4-0
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal
materialistic (L) 3845 1(I)
uncertainty about the future
(L)
3777 1(I)
wasted resources (L) 3273 3(O)
conflict/aggression (L) 3061 2(R)
bureaucracy (L) 2916 3(O)
unemployment (L) 2755 1(O)
short-term focus (L) 2728 1(O)
poverty (L) 2523 1(I)
crime/violence (L) 2512 1(R)
environmental pollution (L) 2379 1(O)
bureaucracy (L) 649 3(O)
wasted resources (L) 561 3(O)
short-term focus (L) 526 1(O)
uncertainty about
the future (L)
469 1(I)
effective healthcare 457 1(O)
freedom of speech 450 4(O)
educational opportunities 442 3(O)
democratic process 374 4(R)
unemployment (L) 347 1(O)
materialistic (L) 341 1(I)
Values Plot Copyright Barrett Values Centre

13. Bhutan (403)
continuous improvement 195 4(O)
environmental
protection
104 1(O)
strict moral/religious
codes
104 3(O)
political rights 102 3(O)
education 100 4(O)
nature conservancy 91 6(S)
shared vision 90 5(O)
information availability 88 3(O)
shared values 88 5(O)
contentment 87 5(I)
social justice 87 4(S)
education 115 4(O)
continuous improvement 113 4(O)
freedom of speech 113 4(O)
economic growth 107 1(O)
social justice 100 4(S)
contentment 93 5(I)
environmental protection 89 1(O)
compassion 83 7(R)
full employment 82 3(O)
strict moral/religious
codes
82 3(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 1
CC - DC 6
PV - DC 2
Cultural Entropy:
Current Culture
4%
friendship 180 2(R)
continuous learning 160 4(I)
compassion 128 7(R)
caution (L) 122 1(I)
sincerity 121 5(I)
social justice 118 7(S)
self-discipline 102 1(I)
optimism 95 5(I)
helpfulness 94 2(R)
caring 92 2(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=4-4-1 IRS (L)=1-0-0 IROS (P)=1-0-8-2 IROS (L)=0-0-0-0 IROS (P)=1-1-7-1 IROS (L)=0-0-0-0
2007

14. Brazil (2544)
corruption (L) 1382 1(O)
poverty (L) 1329 1(I)
crime/ violence (L) 1316 1(R)
unemployment (L) 1229 1(O)
illiteracy (L) 963 3(I)
environmental pollution (L) 898 1(O)
bureaucracy (L) 743 3(O)
conflict/ aggression (L) 709 2(R)
uncertainty about the future
(L)
683 1(I)
wasted resources (L) 600 3(O)
peace 1031 7(S)
fairness 718 5(O)
poverty reduction 698 1(O)
affordable housing 674 1(O)
caring for the elderly 673 4(S)
employment opportunities 658 1(O)
effective healthcare 653 1(O)
respect 623 2(R)
quality of life 622 6(I)
social justice 602 4(S)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 2
Cultural Entropy:
Current Culture
51%
friendship 1295 2(R)
family 1132 2(R)
honesty 1005 5(I)
respect 951 2(R)
humility 885 7(I)
humour/ fun 876 5(I)
health 741 1(I)
fairness 678 5(R)
hope 677 4(I)
patience 659 5(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=6-4-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-2-5-0 IROS (P)=1-1-5-3 IROS (L)=0-0-0-0
2010
Values Plot Copyright Barrett Values Centre

15. Canada (1250)
bureaucracy (L) 471 3(O)
human rights 444 7(S)
freedom of speech 375 4(O)
wasted resources (L) 371 3(O)
unemployment (L) 304 1(O)
crime/violence (L) 299 1(R)
law enforcement 284 3(O)
corruption (L) 274 1(O)
uncertainty about the future
(L)
272 1(I)
quality of life 259 6(I)
accountability 511 4(R)
caring for the elderly 461 4(S)
affordable housing 450 1(O)
effective healthcare 400 1(O)
caring for the
disadvantaged
377 4(S)
concern for future
generations
356 7(S)
poverty reduction 342 1(O)
employment opportunities 337 1(O)
human rights 320 7(S)
governmental effectiveness 317 3(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 1
PV - DC 0
Cultural Entropy:
Current Culture
32%
honesty 577 5(I)
family 481 2(R)
caring 436 2(R)
humor/fun 427 5(I)
respect 371 2(R)
friendship 360 2(R)
responsibility 353 4(I)
positive attitude 324 5(I)
trust 322 5(R)
patience 313 5(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-5-0 IRS (L)=0-0-0 IROS (P)=1-0-2-1 IROS (L)=1-1-4-0 IROS (P)=0-1-5-4 IROS (L)=0-0-0-0
2009

16. Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=4-6-0 IRS (L)=0-0-0 IROS (P)=3-1-2-1 IROS (L)=1-0-2-0 IROS (P)=3-1-2-4 IROS (L)=0-0-0-0
Denmark (923)
Matches
PV - CC 0
CC - DC 6
PV - DC 0
Cultural Entropy:
Current Culture
21%
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
family 450 2(R)
honesty 431 5(I)
humour/ fun 400 5(I)
responsibility 381 4(I)
positive attitude 302 5(I)
friendship 291 2(R)
caring 284 2(R)
fairness 243 5(R)
listening 233 2(R)
cooperation 230 5(R)
freedom of speech 471 4(O)
educational
opportunities
437 3(O)
prosperity 356 1(I)
democratic process 344 4(R)
financial stability 322 1(I)
personal freedom 293 4(I)
human rights 263 7(S)
tradition (L) 256 2(O)
bureaucracy (L) 253 3(O)
materialistic (L) 232 1(I)
freedom of speech 356 4(O)
social responsibility 345 4(S)
educational
opportunities
341 3(O)
human rights 306 7(S)
financial stability 300 1(I)
peace 289 7(S)
democratic process 272 4(R)
social justice 261 4(S)
personal freedom 249 4(I)
quality of life 233 6(I)
2008
Values Plot Copyright Barrett Values Centre

17. Finland (1165)
bureaucracy (L) 680 3(O)
uncertainty about the future
(L)
594 1(I)
unemployment (L) 459 1(O)
educational opportunities 413 3(O)
short-term focus (L) 403 1(O)
wasted resources (L) 402 3(O)
peace 355 7(S)
democratic process 350 4(R)
envy (L) 346 2(I)
freedom of speech 327 4(O)
democratic process 471 4(R)
poverty reduction 405 1(O)
caring for the elderly 398 4(S)
quality of life 397 6(I)
human rights 344 7(S)
affordable housing 342 1(O)
authenticity 320 5(I)
dependable public services 312 3(O)
effective healthcare 300 1(O)
financial stability 297 1(I)
peace 297 7(S)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 2
PV - DC 1
Cultural Entropy:
Current Culture
49%
caring 488 2(R)
honesty 457 5(I)
humour/ fun 453 5(I)
accountability 409 4(R)
family 406 2(R)
friendship 312 2(R)
independence 304 4(I)
authenticity 301 5(I)
valuing of nature 285 6(S)
practicality 271 3(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-4-1 IRS (L)=0-0-0 IROS (P)=0-1-2-1 IROS (L)=2-0-4-0 IROS (P)=3-1-4-3 IROS (L)=0-0-0-0
2011
Values Plot Copyright Barrett Values Centre

18. bureaucracy (L) 680 3(O)
uncertainty about the future (L) 594 1(I)
unemployment (L) 459 1(O)
educational opportunities 413 3(O)
short-term focus (L) 403 1(O)
wasted resources (L) 402 3(O)
peace 355 7(S)
democratic process 350 4(R)
envy (L) 346 2(I)
freedom of speech 327 4(O)
Finland National Assessments
Matches
10
Cultural Entropy
2010 48%
2011 49%
bureaucracy (L) 565 3(O)
unemployment (L) 431 1(O)
uncertainty about the future (L) 416 1(I)
educational opportunities 405 3(O)
wasted resources (L) 371 3(O)
short-term focus (L) 353 1(O)
freedom of speech 335 4(O)
peace 324 7(S)
envy (L) 298 2(I)
democratic process 293 4(R)
Level 2010 (1008) 2011 (1165)
7
6
5
4
3
2
1
IROS (P)=0-1-2-1 | IROS (L)=2-0-4-0 IROS (P)=0-1-2-1 | IROS (L)=2-0-4-0
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal
Values Plot Copyright Barrett Values Centre

19. France (1017)
unemployment (L) 584 1(O)
corruption (L) 407 1(O)
crime/ violence (L) 407 1(R)
uncertainty about the future
(L)
393 1(I)
wasted resources (L) 349 3(O)
bureaucracy (L) 335 3(O)
poverty (L) 332 1(I)
conflict/ aggression (L) 319 2(R)
protesting (L) 273 2(I)
environmental pollution (L) 257 1(O)
governmental effectiveness 391 3(O)
justice 262 4(O)
social justice 245 4(S)
equality 243 4(R)
honesty 238 5(I)
law enforcement 220 3(O)
affordable housing 219 1(O)
employment opportunities 219 1(O)
poverty reduction 215 1(O)
quality of life 198 6(I)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 1
Cultural Entropy:
Current Culture
66%
family 406 2(R)
honesty 403 5(I)
friendship 323 2(R)
respect 314 2(R)
autonomy 293 4(I)
humour/ fun 269 5(I)
accountability 262 4(R)
listening 235 2(R)
generosity 232 5(R)
politeness 221 2(R)
2014
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IROS (P)=0-0-0-0 | IROS (L)=2-3-5-0 IROS (P)=0-0-0-0 IROS (L)=3-2-5-0 IROS (P)=0-0-0-0 IROS (L)=3-2-5-0
Values Plot Copyright Barrett Values Centre

20. France National Assessments
Values Plot Copyright Barrett Values Centre
Level 2012 (1005) 2013 (1020) 2014 (1017)
7
6
5
4
3
2
1
IROS (P)=0-0-0-0 | IROS (L)=2-3-5-0 IROS (P)=0-0-0-0 IROS (L)=3-2-5-0 IROS (P)=0-0-0-0 IROS (L)=3-2-5-0
unemployment (L) 625 1(O)
uncertainty about the
future (L)
414 1(I)
corruption (L) 392 1(O)
wasted resources (L) 390 3(O)
crime/ violence (L) 370 1(R)
poverty (L) 328 1(I)
bureaucracy (L) 310 3(O)
conflict/ aggression (L) 308 2(R)
protesting (L) 274 2(I)
environmental pollution
(L)
221 1(O)
unemployment (L) 594 1(O)
uncertainty about the
future (L)
479 1(I)
wasted resources (L) 433 3(O)
crime/ violence (L) 374 1(R)
conflict/ aggression (L) 326 2(R)
bureaucracy (L) 320 3(O)
corruption (L) 316 1(O)
poverty (L) 300 1(I)
environmental pollution
(L)
244 1(O)
contempt (L) 240 2(R)
unemployment (L) 584 1(O)
corruption (L) 407 1(O)
crime/ violence (L) 407 1(R)
uncertainty about the
future (L)
393 1(I)
wasted resources (L) 349 3(O)
bureaucracy (L) 335 3(O)
poverty (L) 332 1(I)
conflict/ aggression (L) 319 2(R)
protesting (L) 273 2(I)
environmental pollution
(L)
257 1(O)
Matches
9
Cultural Entropy
2012 57%
2013 65%
2014 66%
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal

21. Iceland (890)
corruption (L) 474 1(O)
uncertainty about the future
(L)
423 1(I)
materialistic (L) 386 1(I)
elitism (L) 347 3(R)
short-term focus (L) 328 1(O)
blame (L) 319 2(R)
poverty (L) 316 1(I)
wasted resources (L) 281 3(O)
conflict/ aggression (L) 261 2(R)
concern for future generations 259 7(S)
honesty 291 5(I)
financial stability 258 1(I)
poverty reduction 251 1(O)
educational opportunities 245 3(O)
caring for the elderly 230 4(S)
equality 222 4(R)
human rights 201 7(S)
family 199 2(R)
dependable public services 197 3(O)
social responsibility 196 4(S)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 2
Cultural Entropy:
Current Culture
61%
family 499 2(R)
honesty 417 5(I)
friendship 304 2(R)
positive attitude 283 5(I)
trust 263 5(R)
caring 244 2(R)
fairness 223 5(R)
accountability 222 4(R)
independence 221 4(I)
respect 207 2(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=3-7-0 IRS (L)=0-0-0 IROS (P)=0-0-0-1 IROS (L)=3-3-3-0 IROS (P)=2-2-3-3 IROS (L)=0-0-0-0
2014
Values Plot Copyright Barrett Values Centre

22. Level 2008 (635) 2010 (1094) 2014 (890)
7
6
5
4
3
2
1
IROS (P)=1-0-1-0 | IROS (L)=2-3-3-0 IROS (P)=0-0-0-1 IROS (L)=2-3-4-0 IROS (P)=0-0-0-1 IROS (L)=3-3-3-0
Iceland National Assessments
uncertainty about the
future (L)
530 1(I)
corruption (L) 507 1(O)
unemployment (L) 495 1(O)
blame (L) 442 2(R)
concern for future
generations
347 7(S)
poverty (L) 326 1(I)
short-term focus (L) 307 1(O)
elitism (L) 296 3(R)
conflict/ aggression (L) 283 2(R)
wasted resources (L) 282 3(O)
materialistic (L) 419 1(I)
short-term focus (L) 324 1(O)
educational opportunities 275 3(O)
uncertainty about the
future (L)
275 1(I)
corruption (L) 269 1(O)
elitism (L) 264 3(R)
material needs 224 1(I)
wasted resources (L) 207 3(O)
gender discrimination (L) 196 2(R)
blame (L) 177 2(R)
corruption (L) 474 1(O)
uncertainty about the
future (L)
423 1(I)
materialistic (L) 386 1(I)
elitism (L) 347 3(R)
short-term focus (L) 328 1(O)
blame (L) 319 2(R)
poverty (L) 316 1(I)
wasted resources (L) 281 3(O)
conflict/ aggression (L) 261 2(R)
concern for future
generations
259 7(S)
Matches
6
Cultural Entropy
2008 54%
2010 63%
2014 61%
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal
Values Plot Copyright Barrett Values Centre

23. Italy (1549)
corruption (L) 992 1(O)
political patronage (L) 902 1(O)
uncertainty about the future
(L)
794 1(I)
crime/ violence (L) 784 1(R)
bureaucracy (L) 762 3(O)
nepotism (L) 717 2(R)
wasted resources (L) 691 3(O)
lack of transparency (L) 659 2(O)
distrust (L) 613 2(R)
conflict/ aggression (L) 610 2(R)
governmental effectiveness 583 3(O)
employment opportunities 580 1(O)
affordable housing 513 1(O)
honesty 493 5(I)
legal justice 484 4(O)
collaboration 472 6(R)
caring for the
disadvantaged
451 4(S)
effective healthcare 408 1(O)
economic development 402 1(O)
giving/ volunteering 378 6(S)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 2
Cultural Entropy
Current Culture:
73%
friendship 765 2(R)
honesty 659 5(I)
family 630 2(R)
adaptability 539 4(I)
continuous learning 460 4(I)
giving/ volunteering 408 6(S)
patience 378 5(I)
respect 364 2(R)
creativity 349 5(I)
humour/ fun 325 5(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=6-3-1 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=1-4-5-0 IROS (P)=1-1-6-2 IROS (L)=0-0-0-0
2012

24. Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-5-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=4-2-4-0 IROS (P)=1-1-3-5 IROS (L)=0-0-0-0
Latvia (1041)
Matches
PV - CC 0
CC - DC 0
PV - DC 1
Cultural Entropy:
Current Culture
54%
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
family 471 2(R)
children 369 2(R)
health 309 1(I)
honesty 275 5(I)
humour/ fun 271 5(I)
caring 267 2(R)
adaptability 258 4(I)
friendship 241 2(R)
responsibility 232 4(I)
compassion 215 7(R)
corruption (L) 726 1(O)
bureaucracy (L) 604 3(O)
inequality (L) 522 2(R)
poverty (L) 495 1(I)
unemployment (L) 430 1(O)
crime/ violence (L) 424 1(R)
environmental pollution (L) 331 1(O)
emphasis on materiality (L) 298 1(I)
self-interest (L) 251 3(I)
drug addiction(L) 246 1(I)
caring for the elderly 510 4(S)
financial stability 493 1(O)
concern for future
generations
377 7(S)
job security 336 1(O)
affordable housing 311 1(O)
caring for the disadvantaged 295 4(S)
environmental awareness 287 6(S)
social justice 258 4(S)
children 232 2(R)
material wealth 231 1(I)
2007
Values Plot Copyright Barrett Values Centre

25. Nigeria (5010)
corruption (L) 2998 1(O)
poverty (L) 2582 1(I)
crime/ violence (L) 2360 1(R)
terrorism (L) 1977 1(R)
unemployment (L) 1969 1(O)
hatred (L) 1890 2(R)
conflict/ aggression (L) 1756 2(R)
illiteracy (L) 1731 3(I)
blame (L) 1501 2(R)
low value for life (L) 1237 1(R)
accountability 1827 4(R)
peace 1795 7(S)
employment opportunities 1715 1(O)
honesty 1283 5(I)
unity 1215 5(R)
human rights 1024 7(S)
poverty reduction 1019 1(O)
transparency 1006 5(O)
educational opportunities 1003 3(O)
commitment 959 5(I)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 3
Cultural Entropy
Current Culture:
57%
accountability 2125 4(R)
caring 1769 2(R)
honesty 1588 5(I)
achievement 1367 3(I)
ambition 1360 3(I)
self-discipline 1335 1(I)
commitment 1171 5(I)
control (L) 1152 1(R)
courage 1133 4(I)
being the best 1100 3(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=7-2-0 IRS (L)=0-1-0 IROS (P)=0-0-0-0 IROS (L)=2-6-2-0 IROS (P)=2-2-4-2 IROS (L)=0-0-0-0
2012

26. Singapore (2000)
kiasu (L) 1154 1(I)
competitive (L) 823 3(O)
self-centred (L) 653 3(R)
material needs 628 1(I)
kiasi (L) 600 1(I)
deteriorating values (L) 591 3(I)
elitism (L) 573 3(R)
blame (L) 494 2(R)
uncertainty about the future
(L)
470 1(I)
security 440 1(O)
affordable housing 875 1(O)
caring for the elderly 744 4(S)
effective healthcare 650 1(O)
caring for the
disadvantaged
624 4(S)
compassion 590 7(R)
concern for future
generations
579 7(S)
quality of life 549 6(I)
equal opportunities 538 4(O)
social responsibility 517 4(S)
employment opportunities 502 1(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 0
family 936 2(R)
friendship 708 2(R)
health 648 1(I)
happiness 603 5(I)
caring 546 2(R)
honesty 510 5(I)
responsibility 506 4(I)
well-being (physical/
emotional/ mental/ spiritual)
474 6(I)
respect 468 2(R)
balance (home/work) 444 4(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=6-4-0 IRS (L)=0-0-0 IROS (P)=1-0-1-0 IROS (L)=4-3-1-0 IROS (P)=1-1-4-4 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
41%
2012

27. Singapore (2000)
kiasu (L) 1134 1(I)
competitive (L) 696 3(R)
materialistic (L) 616 1(I)
self-centred (L) 553 3(R)
kiasi (L) 538 1(I)
blame (L) 498 2(R)
security 486 1(O)
educational opportunities 468 3(O)
effective healthcare 433 1(O)
peace 421 7(S)
affordable housing 859 1(O)
caring for the elderly 775 4(S)
effective healthcare 716 1(O)
compassion 633 7(R)
quality of life 582 6(I)
caring for the
disadvantaged
519 4(S)
peace 498 7(S)
employment opportunities 489 1(O)
care for environment 477 6(S)
concern for future
generations
456 7(S)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 2
PV - DC 1
Cultural Entropy:
Current Culture
37%
family 890 2(R)
responsibility 685 4(I)
friendship 658 2(R)
happiness 625 5(I)
health 607 1(I)
caring 603 2(R)
honesty 536 5(I)
compassion 492 7(R)
positive attitude 478 5(I)
respect 476 2(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-5-0 IRS (L)=0-0-0 IROS (P)=0-0-3-1 IROS (L)=3-3-0-0 IROS (P)=1-1-3-5 IROS (L)=0-0-0-0
2015
Values Plot Copyright Barrett Values Centre

28. kiasu (L) 1134 1(I)
competitive (L) 696 3(R)
materialistic (L) 616 1(I)
self-centred (L) 553 3(R)
kiasi (L) 538 1(I)
blame (L) 498 2(R)
security 486 1(O)
educational opportunities 468 3(O)
effective healthcare 433 1(O)
peace 421 7(S)
Singapore National Assessments
Matches
6
Cultural Entropy
2012 41%
2015 37%
kiasu (L) 1154 1(I)
competitive (L) 823 3(O)
self-centred (L) 653 3(R)
material needs 628 1(I)
kiasi (L) 600 1(I)
deteriorating values (L) 591 3(I)
elitism (L) 573 3(R)
blame (L) 494 2(R)
uncertainty about the future (L) 470 1(I)
security 440 1(O)
Level 2012 (1000) 2015 (1000)
7
6
5
4
3
2
1
IROS (P)=1-0-1-0 IROS (L)=4-3-1-0 IROS (P)=0-0-3-1 IROS (L)=3-3-0-0
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal
Values Plot Copyright Barrett Values Centre

29. South Africa (8582)
corruption (L) 5506 1(O)
crime/ violence (L) 5291 1(R)
blame (L) 4189 2(R)
wasted resources (L) 3828 3(O)
unemployment (L) 3812 1(O)
poverty (L) 3526 1(I)
conflict/ aggression (L) 3225 2(R)
uncertainty about the future
(L)
3039 1(I)
bureaucracy (L) 2989 3(O)
ethnic discrimination (L) 2246 2(R)
accountability 5457 4(R)
employment opportunities 3060 1(O)
dependable public services 2734 3(O)
honesty 2520 5(I)
poverty reduction 2499 1(O)
governmental effectiveness 2347 3(O)
law enforcement 2329 3(O)
educational opportunities 2270 3(O)
concern for future
generations
2244 7(S)
effective healthcare 2205 1(O)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 2
Cultural Entropy:
Current Culture
62%
accountability 4351 4(R)
honesty 4225 5(I)
respect 3320 2(R)
integrity 3225 5(I)
family 3203 2(R)
responsibility 2430 4(I)
commitment 2271 5(I)
balance (home/work) 2259 4(I)
caring 2241 2(R)
ethics 2047 7(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=6-4-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=2-4-4-0 IROS (P)=1-1-7-1 IROS (L)=0-0-0-0
2011
Values Plot Copyright Barrett Values Centre

30. Sweden (1001)
unemployment (L) 507 1(O)
bureaucracy (L) 407 3(O)
freedom of speech 379 4(O)
uncertainty about the future
(L)
378 1(I)
materialistic (L) 357 1(I)
peace 331 7(S)
wasted resources (L) 328 3(O)
blame (L) 297 2(R)
short-term focus (L) 281 1(O)
educational opportunities 268 3(O)
employment opportunities 572 1(O)
financial stability 472 1(I)
concern for future
generations
405 7(S)
effective healthcare 349 1(O)
nature conservancy 288 6(S)
environmental awareness 277 6(S)
democratic process 275 4(R)
peace 272 7(S)
caring for the elderly 265 4(S)
equality 244 4(R)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 1
PV - DC 1
Cultural Entropy:
Current Culture
43%
family 458 2(R)
humour/ fun 449 5(I)
responsibility 334 4(I)
accountability 320 4(R)
honesty 318 5(I)
compassion 275 7(R)
friendship 268 2(R)
positive attitude 259 5(I)
caring 256 2(R)
financial stability 252 1(I)
2014
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IROS (P)=1-0-1-2 IROS (L)=2-1-3-0 IROS (P)=0-0-2-1 IROS (L)=2-2-3-0 IROS (P)=0-0-2-1 IROS (L)=2-1-4-0
Values Plot Copyright Barrett Values Centre

31. Sweden National Assessments- Part 1
Values Plot Copyright Barrett Values Centre
Level 2009 (1016) 2010 (1002) 2013(1001)
7
6
5
4
3
2
1
IROS (P)=0-1-1-4 IROS (L)=1-0-3-0 IROS (P)=0-1-1-3 IROS (L)=1-1-3-0 IROS (P)=1-0-1-2 IROS (L)=2-1-3-0
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal
freedom of speech 539 4(O)
peace 522 7(S)
bureaucracy (L) 429 3(O)
unemployment (L) 409 1(O)
human rights 344 7(S)
democratic process 317 4(R)
environmental
awareness
311 6(S)
uncertainty about the
future (L)
301 1(I)
wasted resources (L) 284 3(O)
nature conservancy 276 6(S)
freedom of speech 458 4(O)
bureaucracy (L) 448 3(O)
unemployment (L) 424 1(O)
peace 398 7(S)
wasted resources (L) 314 3(O)
environmental
awareness
303 6(S)
democratic process 298 4(R)
blame (L) 297 2(R)
human rights 281 7(S)
uncertainty about
the future (L)
280 1(I)
unemployment (L) 535 1(O)
bureaucracy (L) 483 3(O)
freedom of speech 408 4(O)
uncertainty about
the future (L)
369 1(I)
materialistic (L) 338 1(I)
blame (L) 331 2(R)
wasted resources
(L)
326 3(O)
peace 298 7(S)
financial stability 288 1(I)
environmental
awareness
286 6(S)
Matches
6
Cultural
Entropy:
Current
Culture
2009: 31%
2010: 34%
2011: 42%
2012: 43%
2013: 47%
2014: 43%

32. Sweden National Assessments- Part 2
unemployment (L) 599 1(O)
bureaucracy (L) 457 3(O)
uncertainty about the
future (L)
438 1(I)
freedom of speech 395 4(O)
wasted resources (L) 354 3(O)
materialistic (L) 338 1(I)
blame (L) 334 2(R)
peace 332 7(S)
short-term focus (L) 319 1(O)
educational opportunities 279 3(O)
Values Plot Copyright Barrett Values Centre
Level 2012 (1000) 2013(1001) 2014 (1001)
7
6
5
4
3
2
1
IROS (P)=0-0-2-1 IROS (L)=2-2-3-0 IROS (P)=0-0-2-1 IROS (L)=2-1-4-0 IROS (P)=0-0-2-1 IROS (L)=2-2-3-0
Matches
6
Cultural
Entropy:
Current
Culture
2009: 31%
2010: 34%
2011: 42%
2012: 43%
2013: 47%
2014: 43%
Orange=Values Match
P=Positive
L=Potentially Limiting (white circle)
I=Individual
R=Relationship
O=Organisational
S=Societal
unemployment (L) 530 1(O)
bureaucracy (L) 426 3(O)
freedom of speech 411 4(O)
uncertainty about the
future (L)
393 1(I)
materialistic (L) 336 1(I)
wasted resources (L) 326 3(O)
blame (L) 315 2(R)
peace 306 7(S)
crime/ violence (L) 282 1(R)
educational
opportunities
280 3(O)
unemployment (L) 507 1(O)
bureaucracy (L) 407 3(O)
freedom of speech 379 4(O)
uncertainty about the
future (L)
378 1(I)
materialistic (L) 357 1(I)
peace 331 7(S)
wasted resources (L) 328 3(O)
blame (L) 297 2(R)
short-term focus (L) 281 1(O)
educational opportunities 268 3(O)

33. Switzerland (370)
quality of life 186 6(I)
democratic process 185 4(R)
secrecy of the banks (L) 129 2(O)
decentralisation 122 4(O)
materialistic (L) 116 1(I)
economic stability 110 1(I)
prosperity 103 1(I)
freedom of speech 102 4(O)
tradition (L) 92 2(O)
neutrality 91 4(S)
sustainable
development/renewable
energies
139 6(S)
concern for future
generations
134 7(S)
nature conservancy 126 6(S)
quality of life 108 6(I)
environmental awareness 104 6(S)
democratic process 101 4(R)
educational opportunities 94 3(O)
global thinking 87 7(S)
social justice 81 4(S)
affordable housing 69 1(O)
integration of foreigners 69 4(O)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 2
PV - DC 0
Cultural Entropy:
Current Culture
26%
accountability 144 4(R)
honesty 131 5(I)
ethics 121 7(I)
well-being (physical/
emotional/ mental/ spiritual)
102 6(I)
humour/ fun 96 5(I)
positive attitude 95 5(I)
independence 93 4(I)
creativity 92 5(I)
global awareness 91 7(S)
enthusiasm 90 5(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=8-1-1 IRS (L)=0-0-0 IROS (P)=3-1-2-1 IROS (L)=1-0-2-0 IROS (P)=1-1-3-6 IROS (L)=0-0-0-0
2011
Values Plot Copyright Barrett Values Centre

34. Trinidad & Tobago (612)
corruption (L) 397 1(O)
crime/ violence (L) 383 1(R)
blame (L) 359 2(R)
ad-hoc governance (L) 295 1(O)
nepotism (L) 282 2(R)
bureaucracy (L) 278 3(O)
wasted resources (L) 268 3(O)
liming (L) 250 3(I)
discrimination (L) 247 2(O)
conflict/ aggression (L) 245 2(R)
accountability 449 4(R)
concern for future
generations
246 7(S)
affordable housing 233 1(O)
caring for the
disadvantaged
223 4(S)
effective healthcare 202 1(O)
caring for the elderly 196 4(S)
dependable public services 177 3(O)
community pride 174 3(I)
environmental awareness 167 6(S)
law enforcement 137 3(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 1
honesty 260 5(I)
caring 224 2(R)
family 192 2(R)
ambition 185 3(I)
commitment 149 5(I)
well-being (physical/
emotional/ mental/ spiritual)
144 6(I)
concern for future
generations
138 7(S)
humour/ fun 133 5(I)
integrity 132 5(I)
achievement 130 3(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=7-2-1 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=1-4-5-0 IROS (P)=1-1-4-4 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
75%
2012

35. UAE (4096)
concern for future
generations
1160 7(S)
respect 1041 2(R)
community pride 1032 3(I)
creativity 912 5(I)
family 899 2(R)
peace 897 7(S)
educational opportunities 861 3(O)
aesthetics 818 6(I)
loyalty 788 2(R)
affordable housing 768 1(O)
employment opportunities 1179 1(O)
concern for future
generations
1051 7(S)
financial stability 973 1(I)
affordable housing 904 1(O)
creativity 895 5(I)
family 869 2(R)
respect 857 2(R)
honesty 770 5(I)
innovation 765 4(O)
community pride 753 3(I)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 2
CC - DC 6
PV - DC 3
family 1315 2(R)
respect 1301 2(R)
achievement 1210 3(I)
ambition 1095 3(I)
honesty 1078 5(I)
ethics 1070 7(I)
commitment 973 5(I)
caring 947 2(R)
being liked (L) 942 2(R)
cooperation 880 5(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-4-0 IRS (L)=0-1-0 IROS (P)=3-3-2-2 IROS (L)=0-0-0-0 IROS (P)=4-2-3-1 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
12%
2012

36. UK (4000)
bureaucracy (L) 2024 3(O)
crime/ violence (L) 1745 1(R)
uncertainty about the future
(L)
1728 1(I)
corruption (L) 1574 1(O)
blame (L) 1506 2(R)
wasted resources (L) 1494 3(O)
media influence (L) 1272 3(O)
conflict/ aggression (L) 1256 2(R)
drugs/ alcohol (L) 1219 1(I)
apathy (L) 1209 3(I)
caring for the elderly 1711 4(S)
accountability 1537 4(R)
affordable housing 1489 1(O)
caring for the
disadvantaged
1438 4(S)
employment opportunities 1195 1(O)
dependable public services 1192 3(O)
concern for future
generations
1149 7(S)
effective healthcare 1056 1(O)
honesty 1043 5(I)
governmental effectiveness 1022 3(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 1
caring 1967 2(R)
family 1837 2(R)
honesty 1594 5(I)
humour/ fun 1573 5(I)
friendship 1219 2(R)
fairness 1065 5(R)
compassion 1049 7(R)
independence 1014 4(I)
respect 969 2(R)
trust 942 5(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=3-7-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-3-4-0 IROS (P)=1-1-5-3 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
59%
2012

37. USA (1505)
blame (L) 820 2(R)
bureaucracy (L) 771 3(O)
wasted resources (L) 696 3(O)
corruption (L) 682 1(O)
materialistic (L) 671 1(I)
uncertainty about the
future (L)
651 1(I)
conflict/ aggression (L) 560 2(R)
crime/ violence (L) 509 1(R)
unemployment (L) 504 1(O)
short-term focus (L) 444 1(O)
accountability 834 4(R)
economic growth 574 1(O)
concern for future
generations
551 7(S)
employment opportunities 468 1(O)
effective healthcare 462 1(O)
caring for the elderly 444 4(S)
caring for the
disadvantaged
379 4(S)
educational opportunities 358 3(O)
peace 355 7(S)
financial stability 344 1(I)
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organizational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 1
Cultural Entropy:
Current Culture
56%
family 672 2(R)
caring 648 2(R)
humor/ fun 584 5(I)
honesty 563 5(I)
responsibility 512 4(I)
accountability 459 4(R)
compassion 442 7(R)
friendship 433 2(R)
independence 417 4(I)
respect 402 2(R)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=4-6-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=2-3-5-0 IROS (P)=1-1-4-4 IROS (L)=0-0-0-0
2011
Values Plot Copyright Barrett Values Centre

38. USA National Assessments
bureaucracy (L) 761 3(O)
corruption (L) 727 1(O)
blame (L) 680 2(R)
uncertainty about the
future (L)
651 1(I)
wasted resources (L) 647 3(O)
materialistic (L) 586 1(I)
crime/ violence (L) 534 1(R)
unemployment (L) 510 1(O)
conflict/ aggression (L) 537 2(R)
military strength 402 3(O)
blame (L) 820 2(R)
bureaucracy (L) 771 3(O)
wasted resources (L) 696 3(O)
corruption (L) 682 1(O)
materialistic (L) 671 1(I)
uncertainty about the
future (L)
651 1(I)
conflict/ aggression (L) 560 2(R)
crime/ violence (L) 509 1(R)
unemployment (L) 504 1(O)
short-term focus (L) 444 1(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Orange = Values Match P = Positive
L = Potentially Limiting (white circle)
Matches
9
Cultural Entropy:
Current Culture
2009: 52%
2010: 58%
2011: 56%
corruption (L) 749 1(O)
bureaucracy (L) 682 3(O)
blame (L) 681 2(R)
crime/ violence (L) 629 1(R)
uncertainty about the
future (L)
567 1(I)
wasted resources (L) 552 3(O)
materialistic (L) 527 1(I)
unemployment (L) 466 1(O)
conflict/ aggression (L) 426 2(R)
poverty (L) 358 1(I)
O= Organisational
S = Societal
Level 2009 (1503) 2010 (1504) 2011 (1505)
7
6
5
4
3
2
1
IROS (P)=0-0-0-0 IROS (L)=3-3-4-0 IROS (P)=0-0-1-0 IRS (L)=2-3-4-0 IROS (P)=0-0-0-0 IRS (L)=2-3-5-0

39. Venezuela (320)
corruption (L) 262 1(O)
conflict/aggression (L) 212 2(R)
crime/violence (L) 207 1(R)
bureaucracy (L) 183 3(O)
poverty (L) 178 1(I)
blame (L) 177 2(R)
uncertainty about the future
(L)
174 1(I)
centralized
government (L)
143 3(O)
wasted resources (L) 128 3(O)
unemployment (L) 126 1(O)
quality of life 197 6(I)
values awareness 140 5(O)
law enforcement 115 3(O)
freedom of speech 114 4(O)
human rights 114 7(S)
employment opportunities 102 1(O)
honesty 97 5(I)
commitment 94 5(I)
social justice 91 4(S)
environmental awareness 90 6(S)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 2
honesty 179 5(I)
family 161 2(R)
responsibility 136 4(I)
commitment 134 5(I)
positive attitude 131 5(I)
adaptability 115 4(I)
continuous learning 105 4(I)
respect 100 2(R)
dialogue 99 6(R)
ethics 95 7(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=7-3-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=2-3-5-0 IROS (P)=3-0-4-3 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
72%
2010

40. www.valuescentre.com 40
Entropy Percentages by Nation
75
73 72
66
62 61 60 59
57 56
54
51
49
43 42
39
37
32
26
21
12
4
0
10
20
30
40
50
60
70
80
Cultural entropy is a measure of dysfunctional, toxic or destructive energy in a system

41. www.valuescentre.com 41
For more information and resources
• National Values Assessment section of Values Centre
website
• “Love Fear and the Destiny of Nations” by Richard
Barrett (paperback and ebook)
• Example: UK National & Community Values
Assessment with all results and shared resources

42. www.valuescentre.com 42
OTHER TRIAL SURVEY
RESULTS
Hungary & Slovakia

43. Hungary (457)
uncertainty about the future
(L)
373 1(I)
unemployment (L) 319 1(O)
corruption (L) 296 1(O)
poverty (L) 262 1(I)
wasted resources (L) 258 3(O)
blame (L) 253 2(R)
bureaucracy (L) 242 3(O)
conflict/ aggression (L) 203 2(R)
hatred (L) 200 2(R)
ethnic discrimination (L) 198 2(R)
peace 172 7(S)
financial stability 161 1(I)
trust 155 5(R)
collaboration 153 6(R)
long-term perspective 144 7(S)
effective healthcare 138 1(O)
governmental effectiveness 133 3(O)
transparency 132 5(O)
democratic process 124 4(R)
employment opportunities 124 1(O)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 1
family 241 2(R)
friendship 203 2(R)
compassion 174 7(R)
adaptability 173 4(I)
humour/ fun 164 5(I)
responsibility 157 4(I)
honesty 136 5(I)
trust 116 5(R)
cooperation 115 5(R)
creativity 115 5(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-5-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=2-4-4-0 IROS (P)=1-3-4-2 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
82%

44. Slovakia (125)
bureaucracy (L) 106 3(O)
corruption (L) 105 1(O)
unemployment (L) 85 1(O)
uncertainty about the future
(L)
78 1(I)
wasted resources (L) 78 3(O)
elitism (L) 62 3(R)
poverty (L) 62 1(I)
materialistic (L) 56 1(I)
blame (L) 53 2(R)
short-term focus (L) 44 1(O)
honesty 59 5(I)
employment opportunities 50 1(O)
quality of life 49 6(I)
dependable public services 46 3(O)
financial stability 44 1(I)
effective healthcare 43 1(O)
affordable housing 40 1(O)
governmental effectiveness 38 3(O)
long-term perspective 38 7(S)
social responsibility 34 4(S)
Values Plot Copyright Barrett Values Centre
I = Individual
R = Relationship
Black Underline = PV & CC
Orange = PV, CC & DC
Orange = CC & DC
Blue = PV & DC
P = Positive
L = Potentially Limiting (white circle)
O = Organisational
S = Societal
Matches
PV - CC 0
CC - DC 0
PV - DC 1
family 71 2(R)
friendship 62 2(R)
humour/ fun 51 5(I)
honesty 47 5(I)
fairness 39 5(R)
trust 37 5(R)
accountability 36 4(R)
responsibility 36 4(I)
creativity 35 5(I)
positive attitude 35 5(I)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)
7
6
5
4
3
2
1
IRS (P)=5-5-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-2-5-0 IROS (P)=3-0-5-2 IROS (L)=0-0-0-0
Cultural Entropy:
Current Culture
76%