The members chose to support the Catherine Violet Hubbard Foundation through their community service project. The Foundation was established after Catherine, a 6-year-old animal lover, was killed in the Sandy Hook tragedy. It supports animal sanctuaries and other projects in Catherine's memory. The group met with Catherine's mother, Jenny Hubbard, and decided to raise money for the Foundation's animal sanctuary. They held two fundraisers - selling candy grams at school and "Cups of Kindness" at a grocery store. In total they raised over $345 for the sanctuary.

1. Catherine Violet Hubbard
Foundation Community Service
Project
By: Olivia Bria, Alex Meropoulos, EmmaKate Foley

2. Community Service Project
The Community Service Project provides an opportunity for chapter members to develop a better understanding of
the role civic activities have in society, to make a contribution to a community service or charity, and to learn and
apply the principles of the numerous components of marketing management. Chapter members demonstrate the
knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.
For this project we chose the Catherine Violet Hubbard Foundation!

3. Background
Sandy Hook Tragedy
Catherine:
-Six years old
-Loved animals
The Catherine Violet Hubbard Foundation is a charitable organization that supports projects and programs that best reflect and
honor Catherine’s memory, including the CVH Animal Sanctuary, Cornell Veterinary Medical School’s Shelter Medicine
Scholarship, Catherine’s Peace Team, and Catherine’s Cups of Kindness.
-Determined to spread kindness through acts of compassion and acceptance
Sanctuary:
-Peaceful place for all kinds of animals to live out their lives
-“develop the Sanctuary Catherine would have wanted; a place born of the inherent love she had for all living things.”

5. Why We Chose The CVH Foundation
Interested in working with animals
Tragedy close to home
Personal and rewarding experience

6. Meeting
-First step was to meet with Jenny Hubbard & narrow in on a specific goal
-Scheduled a meeting
-Made the project personal
Foundation details
Shared her story
Fundraising for the Animal Sanctuary in Catherine’s name
Sold Magnets, Stickers, Cups, Photos etc.
Excited for the future

7. Goals/Objectives
Raise over $200 for the Foundation
Work closely with Jenny and spread the message of the foundation
Give back to the community & work hard to see results

8. Candy Grams
● Created our own advertising (posters and flyers), intercom
● Assembled every candy gram by hand and sold them in lunch periods for $2 each
● Customers could choose between hershey kisses and candy corn
● Were able to write a kind note to whom the gram was being sent to
● Candy Grams were personally delivered during school
● $104 sold
● Personal selling

9. “Cups of Kindness”
Inspired by a lemonade stand that made $7000
Initiative that promotes passing around kindness to others
The kit came with...cups (hot chocolate), stickers, tattoos, posters
Stop & Shop on the day before Thanksgiving
Made $241
Personal Selling

10. Outcome
Money will be used to help build the animal sanctuary
Rewarding and humbling experience
“Thank You” card was sent to us
We hope to continue to benefit the foundation

11. THANK YOU FOR LISTENING!
QUESTIONS?