Target Market Presentation - Definition; How Target Markets are Categorized; Reach Target Audience on Social Media;

1. TARGET MARKET
Barbara Brandt
Foundations of Marketing
Charles Richardson

2. Definition
• A Target Market refers to a group of potential
customers to whom a company wants to sell its
products and services;
• Consumers who make up a target market share similar
characteristics including geography, buying power,
demographics, and incomes;
• Identifying the target market is important for any
company in the development of a marketing plan;

3. How TM’s are categorized
• Age
• Location
• Income
• Lifestyle

4. Age – Target Market
• By focusing in on the age of your consumer, you can reach out in a
way that is most conducive to that group;
• Millennials are targeted differently than baby boomers;
• A grandparent is targeted differently than a new parent;
• A fifty-something will be targeted differently than a twenty-
something;

5. Location – Target Market
• Location-based marketing allows organizations
to target consumers at a granular, person level with online or
offline messaging based on their physical location;
• Using location data, marketing teams are able to reach
consumers based on qualifiers like proximity to a store, events
happening in their region, and more;

6. Income – Target Market
• Income targeting measure the buying power of the audience;
• When you know the income range of consumers, you can usually
find data to support how people spend money on both the higher
and lower end of the spectrum;
• Many companies use this data to sell different tiers of the same
product, based on income level.

7. Lifestyle – Target Market
• Lifestyle segmentation is the business practice of breaking down
an overall market of potential or actual buyers into groups known
as market segments based on lifestyle variables such as buying
preferences;
• The goal is to use one or more lifestyle segments as the target
market for your marketing mix;

8. Reach Target Audience on Social Media
• Know Where Your Customers Spend Their
Time;
• Find Content That Will Resonate Deeply With
Your Audience;
• Consider the Role of Mobile;
• Focus on Facebook- It’s Where Consumers
Spend Most of Their Online Social Time

9. Know Where Your Customers Spend Their Time
• It is beneficial for company’s to look into where their target audience
spends the most time online. This is important because it allows you to
keep up with your social media, emailing and other marketing
strategies that best reach your target audience

10. Find Content That Will Resonate Deeply With Your Audience
• In order to keep your audience engaged, it is vital that you keep up
with hot cultural topics and write and advertise about things that
your audience has a high interest in. As long as you are keeping your
consumers on their toes, they will continue to be loyal to your brand
or company.

11. Consider the Role of Mobile
• It is extremely important that your company’s website is mobile-
optimized so that consumers can access your information
wherever they are. If the information you are trying to get out
can be accessed through a mobile device, consumers will be able
to have that information with them on a daily basis.

12. Focus on Facebook
Facebook is one of the biggest and most popular social media sites to
date. Advertising and reaching consumers through Facebook is vital to
your company’s success. Facebook reaches out to consumers of all ages,
therefore anything you post will most likely be seen by many different
types of audiences. While other social media sites such as Twitter,
Pinterest or Instagram are also important for a company’s success,
Facebook is definitely a must.

13. Thank You
Barbara Brandt