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How to run your business better with a SWOT Analysis

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You need to perform regular SWOT Analyses for your business. You will identify your Strengths, Weaknesses, Opportunities and Threats. You can decide where to put your time and energy.

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How to run your business better with a SWOT Analysis

  1. 1. How to run your business better with a SWOT AnalysisIndustry Council for Small Business Development ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  2. 2. SWOT = ?Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time,energy and attention?Threats: Where are you vulnerable? ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  3. 3. Move at the Speed of Instruction ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  4. 4. Move at the Speed of Instruction ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  5. 5. WeWillFixYour.biz©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  6. 6. My SWOT Case StudyItem Cameron Park Computer ServicesStrengths Computer guy since 1992 Great reputation Professional certificationsWeaknesses One-man show Too much time in the car Vulnerable to customers’ cash flow challengesOpportunities Insurance agent wants website, newsletters, social media Rocklin business consultant wants website and social media Four speeches/month averageThreats Other guys are “SEO experts” SEO reputation – expensive and time consuming Everybody is a rocket scientist ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  7. 7. Social Media is Stupid according to Dave the landlord©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  8. 8. Social Media is Stupid according to Dave the landlord Before Social Media “I don’t have time” “Former girlfriends might find me” Vacant office space©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  9. 9. Dave’s Social Media SWOT AnalysisItem Dave the LandlordStrengths Beautiful/professional office space Conference room Professional location in EDH Business ParkWeaknesses Landlord duties are a distraction Mortgage on vacant space One-man showOpportunities Self-employment on the rise Increasing demand for shared office space Professional connections already use LinkedInThreats Competition Tenants…might pay the rent on time and might not Rising overhead ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  10. 10. Social Media is Stupid according to Dave the landlord Before Social Media After Social Media Embrace “I don’t have time” LinkedIn addict “Former girlfriends might find me” Vacant office space 3 new tenants $1000-$1400 in monthly rent©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  11. 11. Is it a success story? goal: finding tenants What was it like before? Why did you call? What did you expect? What did I do? What were the results?©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  12. 12. Audio recording©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  13. 13. SWOT Analysis I wish it was my creation©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  14. 14. SolarSolution’s SWOT Case Study ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  15. 15. SolarSolution’s SWOT Case Study beforeItem Solar SolutionsStrengths Easy access to VCs Talented workforce Break-even point forecastWeaknesses Social networking = ? Yellow pages marketing Minimal Internet presenceOpportunities Move to Texas Green is in SBA LoansThreats California is expensive More competitors National uncertainty ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  16. 16. SolarSolution’s SWOT Case Study afterItem Solar SolutionsStrengths Easy access to VCs Talented workforce Break-even point forecast Professional Internet presenceWeaknesses Social networking = ? Yellow pages marketingOpportunities Move to Texas Green is in SBA LoansThreats California is expensive More competitors Others use computers ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  17. 17. Is it a success story?goal: professional Internet presence What was it like before? Why did you call? What did you expect? What did I do? What were the results?©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  18. 18. A SWOT Case Study for You introspection (4 minutes)Item Your BusinessStrengths 1. 2. 3.Weaknesses 1. 2. 3.Opportunities 1. 2. 3.Threats 1. 2. 3. ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  19. 19. SWOT = ?Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time,energy and attention?Threats: Where are you vulnerable? ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  20. 20. A SWOT Case Study for You audience participationItem Your Business Today’s Prominent ThemesStrengths 1. 2. 3.Weaknesses 1. 2. 3.Opportunities 1. 2. 3.Threats 1. 2. 3. ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  21. 21. You Did It you’re awesome©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864
  22. 22. Easy to find me? Yes!Web: www.wewillfixyour.bizFacebook: www.facebook.com/fixyourbusinessTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanosPrinted Book: www.escapethecubiclebook.comDigital Book: www.escapethecubicle.bizPhone: 530-677-8864E-mail: mark@markanthonygermanos.com ©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864

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