This document defines and compares different types of informational materials: banners, pamphlets, brochures, and leaflets. Banners display symbols and slogans to advertise or promote events. Pamphlets provide more detailed information on a topic in an unbound booklet format. Brochures introduce organizations, products, or services with short, focused information and attractive design. Leaflets are designed to be handed out to grab people's attention and advertise events, provide information, or draw attention to causes through open letters.

1. BANNER
PAMPHLET
LEAFLET
BROCHURE
DENIELLA
DIANA KHOIRUNNISA

2. BANNER
 A banner is a flag or other pieces of cloth bearing a symbol, logo,
slogan or other message.
 Characteristics : there is a picture as a symbol/logo of corporations
or community, usually it made in a flag or a clot, there are any
statement as the slogan that show the event
 Function :
a) to advertising a product and persuade people
b) to buy or wear itto give a positive message for people

4. Pamphlet
 The Definition A pamphlet is an unbound booklet (that is, without a
hard cover or binding).
 Characteristics : There are more detail about the information,
usually it made from a piece of paper, it show the message about
something completely
 Function : to give people detail information about something in
specific points

6. BROCHURE
 Brochures are advertising pieces mainly used to introduce a
company or organization and inform about products or services to
a target.
 Characteristic : contain short information and focused on one
thing, attractive design, unique and distinct. The most common
types of single sheet brochures are bi-fold (a single sheet printed
on both sides and fold into half) and tri-fold (same with bi-fold but
faded into thirds)
 Function :
a) brochures are used primarily to give through explanation of one
specific subject
b) to convey information and regulations. Almost anything that
requires details can be covered

8. Leaflets
 Leaflets are a type of open letter which is designed to be handed
out to the people, either by hand, by post, inserted in local
newspapers for distribution, to grab their attention.
 Characteristics : The content of standard leaflets used in support of
foreign internal defense, unconventional warfare, and consolidation
operations varies widely.
 Function :
a) to advertise a product,
b) to provide information about important issues and event,
c) to draw attention to any organisation cause or event

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