SlideShare a Scribd company logo
BAND Brand Identity
Design Guide
Table of
Contents
Logo
Spacing rules and restrictions
Color usage
Print media sizing
Print media usage and positioning
04
04
05
06
07
Brand Signature 03
App Icon
Icon style
Color and spacing rules
Print media sizing
Print media usage and positioning
08
08
09
10
11
Brand Signature
Do not alter the size and form of text when using the BAND brand identity.
*Colors may vary depending on the screen, print, or video media used. Use the Pantone color when printing.
Green Ver. (Standard) Mono Ver.
PANTONE color
PANTONE 361 C
HEX color
#21c531
RGB color
R33 G197 B49
CMYK color
C70 M0 Y96 K0
HEX color
#0f0f0f
RGB color
R15 G15 B15
CMYK color
C81 M71 Y62 90
Logo Spacing rules and restrictions
01. Spacing rules x
0.5x
0.5x
x
02. Restrictions
Shadow effects Excessive patterns Borders or lighting effects
Logo Color usage
The logo should be used in green, black or white.
In case of black or white, maximum opacity of 50% can be applied depending on the background brightness.
*Colors may vary depending on the screen, print, or video media used.
Green White 50% Opacity Black
Logo Print media sizing
Reference the minimum sizes below when applying the logo to print media.
*The referenced sizes are the minimum sizes required for each media type. Please confirm any other sizes with BAND.
Minimum height per media type
H 5mm Entrance ticket
H 10mm Small newspaper
Standard newspaper (Section advertisement)
Book / Magazine
Poster
Leaflet
H 20mm Standard newspaper (Full length)
Subway / Bus interior advertisement
Poster (A2/A3)
H 50mm Subway / Bus exterior advertisement
Poster (A0/A1/B0/B1/B2)
H 80mm Subway station (Screen doors / Pillars)
Bus / Taxi station
Standard banner
H 100mm Surface over 4m
H 180mm Surface over 6m (Large banner)
Height
Media size (Unit: mm)
A0 : 841 x 1189
A1 : 594 x 841
A2 : 420 x 594
A3 : 297 x 420
A4 : 210 x 297
A5 : 148 x 210
B0 : 1030 x 1456
B1 : 728 x 1030
B2 : 515 x 728
B3 : 364 x 515
B4 : 257 x 364
B5 : 182 x 257
Logo Print media usage and positioning
The following guidelines are recommended to preserve the logo's esthetic value and recognition as a brand.
Top-left or bottom-right alignment is preferred but other positions are also permitted.
*Designs may differ according to the creative works they are applied to.
*Please confirm final designs with BAND.
x
1.5x
2x
x
Horizontal
1.5x
2x
x
x
Vertical
App Icon Icon style
A TYPE B TYPE
C TYPE D TYPE
0.25 x
0.25 x
0.25 x
x
0.25 x
SYMBOL
Color
White
CMYK Color
C0 M0 Y0 K0
BACKGROUND
Color
BAND Green
CMYK Color
C70 M0 Y96 K0
PANTONE color
PANTONE 361 C
App Icon Color and spacing rules
The B type app icon is preferred for print media. Changes to its form and color are not permitted.
*Colors may vary depending on the screen, print, or video media used.
App Icon Print media sizing
Reference the minimum sizes below when applying the app icon to print media.
*The referenced sizes are the minimum sizes required for each media type. Please confirm any other sizes with BAND.
Minimum height per media type
H 10mm Entrance ticket
H 15mm Small newspaper
Standard newspaper (Section advertisement)
Book / Magazine
Poster
Leaflet
H 25mm Standard newspaper (Full length)
Subway / Bus interior advertisement
Poster (A2/A3)
H 35mm Subway / Bus exterior advertisement
Poster (A0/A1/B0/B1/B2)
H 100mm Subway station (Screen doors / Pillars)
Bus / Taxi station
Standard banner
H 140mm Surface over 4m
H 210mm Surface over 6m (Large banner)
App Icon
Height
Media size (Unit: mm)
A0 : 841 x 1189
A1 : 594 x 841
A2 : 420 x 594
A3 : 297 x 420
A4 : 210 x 297
A5 : 148 x 210
B0 : 1030 x 1456
B1 : 728 x 1030
B2 : 515 x 728
B3 : 364 x 515
B4 : 257 x 364
B5 : 182 x 257
App Icon Print media usage and positioning
Top-left or bottom-right alignment is preferred but other positions are also permitted.
*Designs may differ according to the creative works they are applied to.
*Please confirm final designs with BAND.
0.75 x
0.75 x
x
Near top-left
0.75 x
0.75 x
x
Near top-right
0.75 x
x
x
0.75 x
x
x
Near bottom-left Near bottom-right
THANK YOU

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BAND App - Logo Design Guideline

  • 2. Table of Contents Logo Spacing rules and restrictions Color usage Print media sizing Print media usage and positioning 04 04 05 06 07 Brand Signature 03 App Icon Icon style Color and spacing rules Print media sizing Print media usage and positioning 08 08 09 10 11
  • 3. Brand Signature Do not alter the size and form of text when using the BAND brand identity. *Colors may vary depending on the screen, print, or video media used. Use the Pantone color when printing. Green Ver. (Standard) Mono Ver. PANTONE color PANTONE 361 C HEX color #21c531 RGB color R33 G197 B49 CMYK color C70 M0 Y96 K0 HEX color #0f0f0f RGB color R15 G15 B15 CMYK color C81 M71 Y62 90
  • 4. Logo Spacing rules and restrictions 01. Spacing rules x 0.5x 0.5x x 02. Restrictions Shadow effects Excessive patterns Borders or lighting effects
  • 5. Logo Color usage The logo should be used in green, black or white. In case of black or white, maximum opacity of 50% can be applied depending on the background brightness. *Colors may vary depending on the screen, print, or video media used. Green White 50% Opacity Black
  • 6. Logo Print media sizing Reference the minimum sizes below when applying the logo to print media. *The referenced sizes are the minimum sizes required for each media type. Please confirm any other sizes with BAND. Minimum height per media type H 5mm Entrance ticket H 10mm Small newspaper Standard newspaper (Section advertisement) Book / Magazine Poster Leaflet H 20mm Standard newspaper (Full length) Subway / Bus interior advertisement Poster (A2/A3) H 50mm Subway / Bus exterior advertisement Poster (A0/A1/B0/B1/B2) H 80mm Subway station (Screen doors / Pillars) Bus / Taxi station Standard banner H 100mm Surface over 4m H 180mm Surface over 6m (Large banner) Height Media size (Unit: mm) A0 : 841 x 1189 A1 : 594 x 841 A2 : 420 x 594 A3 : 297 x 420 A4 : 210 x 297 A5 : 148 x 210 B0 : 1030 x 1456 B1 : 728 x 1030 B2 : 515 x 728 B3 : 364 x 515 B4 : 257 x 364 B5 : 182 x 257
  • 7. Logo Print media usage and positioning The following guidelines are recommended to preserve the logo's esthetic value and recognition as a brand. Top-left or bottom-right alignment is preferred but other positions are also permitted. *Designs may differ according to the creative works they are applied to. *Please confirm final designs with BAND. x 1.5x 2x x Horizontal 1.5x 2x x x Vertical
  • 8. App Icon Icon style A TYPE B TYPE C TYPE D TYPE
  • 9. 0.25 x 0.25 x 0.25 x x 0.25 x SYMBOL Color White CMYK Color C0 M0 Y0 K0 BACKGROUND Color BAND Green CMYK Color C70 M0 Y96 K0 PANTONE color PANTONE 361 C App Icon Color and spacing rules The B type app icon is preferred for print media. Changes to its form and color are not permitted. *Colors may vary depending on the screen, print, or video media used.
  • 10. App Icon Print media sizing Reference the minimum sizes below when applying the app icon to print media. *The referenced sizes are the minimum sizes required for each media type. Please confirm any other sizes with BAND. Minimum height per media type H 10mm Entrance ticket H 15mm Small newspaper Standard newspaper (Section advertisement) Book / Magazine Poster Leaflet H 25mm Standard newspaper (Full length) Subway / Bus interior advertisement Poster (A2/A3) H 35mm Subway / Bus exterior advertisement Poster (A0/A1/B0/B1/B2) H 100mm Subway station (Screen doors / Pillars) Bus / Taxi station Standard banner H 140mm Surface over 4m H 210mm Surface over 6m (Large banner) App Icon Height Media size (Unit: mm) A0 : 841 x 1189 A1 : 594 x 841 A2 : 420 x 594 A3 : 297 x 420 A4 : 210 x 297 A5 : 148 x 210 B0 : 1030 x 1456 B1 : 728 x 1030 B2 : 515 x 728 B3 : 364 x 515 B4 : 257 x 364 B5 : 182 x 257
  • 11. App Icon Print media usage and positioning Top-left or bottom-right alignment is preferred but other positions are also permitted. *Designs may differ according to the creative works they are applied to. *Please confirm final designs with BAND. 0.75 x 0.75 x x Near top-left 0.75 x 0.75 x x Near top-right 0.75 x x x 0.75 x x x Near bottom-left Near bottom-right