Internetit_GSM_draft1

EDITION 1 [GRAPHICS STANDARD MANUAL] september 2008Internetit Pty Ltd.
graphics standard MANUALgraphics standardgraphics standard
EDITION 1 [GRAPHICS STANDARD MANUAL] september 2008Internetit Pty Ltd.
PO Box 290 Albany Creek Qld 4035
Telephone: (07) 3889 6234
Email: sales@internetit.com.au
www.internetit.com.au

[GRAPHICS STANDARD MANUAL] september 2008
PART 1 internetit PTY. LTD. 2008LOGO GUIDELINES
gsm CONTENTS
This document has been prepared to maintain the integrity of the Internetit Logo
brand. It is designed to protect the investment made in the Internetit Corporate
identity. The clearly deﬁned correct application of the logo and other graphic
devices are to be maintained in a consistent corporate image at all time. The
authorised use of the Internetit Graphic identity must be strictly adhered to in
the standards set out in the following pages.
p1PART 1
creative rationale
internetit logo main
mono version
revered version
logo - 3 sizes
greyscale version
logo symbol
p2PART 2
logo colours
correct logo usage
support typeface
stationery
business cards
p3PART 3
Publications
Proposal documents
Advertising
graphics standard manual

PART 1 internetit PTY. LTD. 2008
p1 LOGO GUIDELINES
internetit LOGO
Internetit logo - creative rationale
The Internetit logo brand was designed to be simple, strong and reflect the CAD/
CAM software industry on an international level. Maintaining a strong corporate
identity is a critical part of achieving Internetit’s corporate objectives in relation to
on selling software from Top Solid and Planit.
One of the keys to maintaining a strong corporate identity is to consistently
present the information and promotional material to match the logo outlined in
this graphics standard manual. This corporate identity manual provides useful
guidelines on how the current range of material created for Internetit should be
designed and presented.
Care has been taken to ensure these guidelines are reasonably flexible. Any
deviations from the guidelines should be discussed with myself for approval.
Your cooperation in working towards a unified and consistent corporate identity
for Internetit is important and greatly appreciated. The printed representations
displayed in this manual are to be used as a rough visual guide only. The corporate
colours should always be matched directly to the specified CMYK colour values and
the documented relative PMS colours (Pantone Matching System).
JEFF CHAPMAN
Internetit Director
[GRAPHICS STANDARD MANUAL] PAGE 1

PART 1
internetit PTY. LTD. 2008
p1 LOGO GUIDELINES
internetit MAIN
The Internetit Main Logo
Exclusion zone
The diagram on this page outlines the exact design
proportions of the main version of the Internetit logo. To the
left is the minimum size for reproduction of the logo.
The visual components of the Internetit Logo is protected
by an exclusion zone. No other graphic elements (type,
imagery or other logo or symbols) should be place within
this exclusion zones.The minimum exclusion zone is deﬁned
by the height of the‘i’in the‘internetit’typeface.
It is important at all times to give the logo as much free
space around as possible.
Minimum size.
The Main logo version must always be used at a size
that is legible and able to be reproduced eﬀectively
to still makeout the shape of the logo.
25mm

PART 1
p1 LOGO GUIDELINES
mono VERSION
Internetit Logo - mono version
The diagram on this page outlines the exact representation
of the Internetit logo (with exclusion zone proportions)
in mono (100% black). To the left is the minimum size
for reproduction of the logo in black and white., which is
25mm.
The application in which the mono version of the Internetit
Logo can be used are:
1. low resolution newspaper promotion
2. facsimile broadcasting
3. single colour broadcasting and documents
4. single colour embroidery
5. rubber stamps
6. imprints cast from moulds such as in concrete and brass
as well as glass and other etching.
In the mono applications, the logo may only produced in a
solid contrasting colour.
Minimum size.
The Main logo version must always be used at a size
that is legible and able to be reproduced eﬀectively
to still makeout the shape of the logo.
25mm

PART 1
p1 LOGO GUIDELINES
reversed VERSION
The Internetit logo - reversed version
of the Internetit logo (with exclusion zone proportions) in
a reveresed colour format. To the left is the minimum size
for reproduction of the logo in reverse which is 25mm. The
logo in reverse must always appear in the above colour
speciﬁcations, unless using the 100% mono logo version.
The application in which the reverse version of the Internetit
logo can be used are:
1. reasonably good resolution newspaper promotions
2. black and white magazine promotions.
Minimum size.
The reversed logo version must always be used
at a size that is legible and able to be reproduced
eﬀectively to still makeout the shape of the logo.
The logo must not be smaller than 25mm.
The grey tint must always be 60% black.
25mm

PART 1
p1 LOGO GUIDELINES
logos 3 SIZES
The Internetit logo - 3 general sizes
of the Internetit logo supplied in three formats and sizes.
Size A - measuring 57mm x 12mm
This size is as appears on all stationery
(Logo resolution 300dpi. CMYK)
Size B - measuring 110mm x 24mm
(Logo resolution 300dpi. CMYK)
Size C - measuring 152mm x 32mm
Logo resolution 300dpi. CMYK
25mm
Minimum size - measuring 25mm wide.
Logo resolution 300dpi. CMYK
A
B
C

PART 1
p1 LOGO GUIDELINES
greyscale VERSION
The Internetit logo - Greyscale version
of the Internetit logo (with exclusion zone proportions) in
greyscale format (100% black and 60% black). To the left is
the minimum size for reproduction of the logo in black and
white., which is 25mm.
The application in which the greyscale version of the
Internetit logo can be used are:
1. reasonably good resolution newspaper promotions
2. black and white magazine promotions.
Minimum size.
The greyscale logo version must always be used
at a size that is legible and able to be reproduced
eﬀectively to still makeout the shape of the logo.
The logo must not be smaller than 25mm.
The grey tint must always be 60% black.
25mm

p1 LOGO GUIDELINES
logo SYMBOL
The Internetit circular symbol
The diagram to the left is a symbol created for the new
Internetitlogoidentity.ThisshapeplustheInternetitlogotype
together form a brand, heralding a new direction in the
company and it’s representation as a significant dealer of the
CAD/CAM industry (the specialisation of TopSolid and Planit
software).
The shape is reminiscent of a simplified corner edge that
most often appears in the design software. The shape
captures an exacting edge, by representing an angle that
reflects fuctionality, stream lined production, motion, focus
and continuity.
The circle acts as a referencing point to the long established
tradition of product design and relates to the application of
CAD/CAM to all types of product manufacturing.
Internetit
BRIGHT RED 186C
Internetit
DARK GREY 432C

p2 LOGO GUIDELINES
logo COLOURS
PMS 186C
BRIGHT RED
C - 5.49%
M - 92.16%
Y - 85.1%
K - 0.78%
Internetit Corporate colours
The accurate reproduction of the Internetit colours is crucial
to maintain consistent brand placement int he marketplace.
The Pantone Matching system (PMS) has been adopted. The
coated (C) or uncoated (U) quality of a stock can change the
vibrancy or tint of a colour in print. To maintain accuracy,
these codes must be speciﬁed for the respective paper
types.
The corporate colours should always be matched directly to
the speciﬁed numerical colour values documented.
PMS 432C
DARK GREY
C - 69.41%
M - 48.63%
Y - 48.24%
K - 43.92%
Internetit
BRIGHT RED 186C
Internetit
DARK GREY 432C

p2 LOGO GUIDELINES
logo USAGE
Protection the Internetit brand.
Consistent usage of the Internetit logo must be maintained.
There is only one single configuration to comply with in the
Internetit logo. This must not be modified in any way.
Here are some examples of possible wrong usage of the logo .
No other colours except the colours specified
in colours section.
the Internetit logo must not be used without
the circular shaped symbol.
The placement of the circular shape symbol
and the Internetit logo type must not be
moved or altered in any other way.
The circular shape symbol must always
appear to the left of the logo
(not to be above as demonstrated)
The logo must never be extended or
distorted as example shown.
The logo must never be condensed or
distorted as shown.
✓

p2 LOGO GUIDELINES
typeface
Myriad Pro Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Myriad Pro Italic
1234567890
Myriad Pro Bold
1234567890
Myriad Pro Light
1234567890
Myriad Pro Black
1234567890
SupportTypeface
The typeface Myriad Pro shown to the
right has been selected to support the
‘Internetit’logo brand.This typeface
should be used on all internal and external
communications.
The exceptions to this are the following.
For applications where the use of Myriad
is not available and in the production
of Powerpoint presentations and word
processing documents. Arial which is
available on all PC’s system fonts should
be used as the only alternative.

p2 LOGO GUIDELINES
stationery
[GRAPHICS STANDARD MANUAL] PAGE 11`
TopSolid
3
10
12
17.5
3
30
10
Letterhead and with comps
A4Letterhead(shownleft)mustbe210x297mm.
Stock is to be good quality paper at 110gsm.
This is the corporate standard for Internetit
printed documentation of all forms. Colours are
to be the corporate colours PMS red 186C and
PMS grey 432C at all times. All measurements
shown in the examples are in millimeters.
If you have questions about these speciﬁcs
please ask our marketing specialists.
NB: Insertion of the TopSolid logo and Planit logo appear on all
letterheads and document cover pages.
With compliments
Withcomplimentsslip(shownleft)mustbe210x
99mm.Stockistobegoodqualitypaperat110gsm.
This is the corporate standard for Internetit
printed documentation of all forms. Colours are
to be the corporate colours PMS red 186C and
PMS grey 432C at all times. All measurements
shown in the examples are in millimeters.
If you have questions about these speciﬁcs
please ask our marketing specialists.
Insertion of the TopSolid logo and Planit logo appear on all
letterheads and document cover pages.
3
10
12
17.5
3
TopSolid
57 10
57 10

p2 LOGO GUIDELINES
business cards
Internetit business cards
Business card size is 90 x 55mm. All cards should be printed in the
corporate colours PMS red 186C and PMS grey 432C.
Internetit business cards must be consistent to the following
measurements at all times. Most cards will be printed expressly within
Internetit company activities, however for all re sellers, please consult us
if you would like to include your branding with printed business cards for
resellingTopSolid and Planit software.
54
5
11.5
7
42
17
10
28
3
37
5
Specialising in
CAD/CAM solutions from:
TopSolid

Internetit_GSM_draft1

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (13)

Similar to Internetit_GSM_draft1

Similar to Internetit_GSM_draft1 (20)

Internetit_GSM_draft1