Retail Assignment

1. Chuck Boddy, Marielle Cohen, Charley Fullerton, Preston Metz, Jason Shim and
Emma Whittemore

2. AGENDA
● Analysis of retail space
● Window displays
● Women’s business section
● Demographics
● Interviews
● Recommendations

3. Men’s section
Formal flow
Women’s section
Sectioned
ANALYSIS OF RETAIL SPACE
Casual/ Denim
Business Casual
Business
formal
New items/ Jewelry
Business CasualSalesBusiness
formal
Entrance
Entrance

4. VARYING FEMALE BUSINESS CLOTHES DISPLAYS

5. WINDOW DISPLAYS

6. Gender/Ag
e
Saturday
(2/11)
Monday
(2/13)
Male:
18-30 6 3
31-50 2 2
51+ 2 0
Female:
18-30 6 4
31-50 6 3
51+ 8 2
DEMOGRAPHICS
BR Overall Market
25-34 age range (31%)
$100K-150K income (36%)
College educated (66%)
57% female
Barracks Road
Majority of shoppers 18-30
70% female

7. INTERVIEW WITH CUSTOMERS
“If I go to the mall I’m going to stop in BR.
I’m a regular.”
“It’s a pretty well established company with
reliable quality. I have the assurance that I know
what I’m going to get.”
Justin
4th year
Regular shopper
Current ensemble
Dress shirt
Adam
~ 40 years old
Not regular shopper
Khaki pants
Wife’s loyalty card

8. ● Colors for months
● Studio in NYC
● Unique men’s section
● Differing demographics based on
the time of the week
● 5 week cycle
● What are women buying?
INTERVIEW WITH MANAGER

9. RECOMMENDATIONS

10. RECOMMENDATIONS
● New Paint
● Maintain sales displays
● Reorganize layout to
prioritize female shoppers
● Utilize all available window
space
● Advertisement

11. Questions?