Cooking banana is the main staple crop in Uganda, accounting for 65% of food and 35% of income for smallholders. However, post-harvest losses range from 3-40% due to poor handling, transportation, and pricing issues. This business case proposes reducing these losses and improving marketing through upgrading storage, transport, adopting varieties with longer shelf life, establishing a weight-based pricing system, and staggering production to smooth supply. A cost-benefit analysis found the interventions to be economically viable. The goal is to increase smallholder incomes and supply of cooking bananas in Uganda by 15% and 10% over 10 years.