This document discusses in-game advertising, including what it is, how it has evolved with technology, key facts about the gaming industry, and examples of in-game advertising campaigns. In-game ads can be static or dynamic. The gaming industry is large and growing, with over 72% of households playing games. In-game advertising offers advantages like easy targeting of demographics, quick reach of large audiences, and increased brand awareness and purchase intent compared to other mediums. Examples given are McDonald's and Obama's 2008 presidential campaigns using in-game advertising.