Aseem Badshah<br />
Beer pong on the Nintendo Wii<br />Popular game + popular platform = success<br />The Idea<br />
Market Overview<br />Total Survey Sample = 184<br />US Undergrad Enrollment (as of 2006) Total = 10.4M<br />Source: US Cen...
Market Overview<br />17% of college students currently own a Wii and 68% has played one<br /><ul><li>Today’s addressable m...
Unique Technology:<br />Controls<br />
Application Requirements for WiiWare:<br />Physical location outside of residences<br />$2,000 - $10,000 for the hardware ...
Distribution Channel:<br />Tight marketing budget<br />Released on Wii Shop Channel -Wiiware section. <br />Nintendo has d...
Price:<br />Price set in reference to other WiiWare games (vary from $5-20). <br />Mainstream games are $50 on avg.<br />N...
Promotion:<br />Party game that will sell on curiosity and hype. <br />Key word is BUZZ. <br />Beer Pong is a taboo activi...
Wii Beer Pong Tournaments (Frats and Bars)<br />Youtube videos- “Wii Pong Video Contest”<br />Blogging<br />Chat and forum...
Promotion:<br />Party game that will sell on curiosity and hype. <br />Key word is BUZZ. <br />Beer Pong is a taboo activi...
Revenue Sources<br />Financial Projections<br />Business & Financial Risks<br />Assumptions:<br />No major conflicts with ...
Revenue Sources<br /><ul><li>Point of Sale: Wiiware
Online Retail Environment
Price Range of $5.00 to $20.00
Expected Life of 1-2 years
Micro-sales
In Game Advertising
Beverage Companies
Advertising is Continuously Updated
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Wii Pong Business Plan

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A business plan presentation for a video game that allows you to play beer pong using the Nintendo Wii platform. This was created for my Entrepreneurship course at the University of Washington.

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Wii Pong Business Plan

  1. 1. Aseem Badshah<br />
  2. 2. Beer pong on the Nintendo Wii<br />Popular game + popular platform = success<br />The Idea<br />
  3. 3. Market Overview<br />Total Survey Sample = 184<br />US Undergrad Enrollment (as of 2006) Total = 10.4M<br />Source: US Census Bureau<br />
  4. 4. Market Overview<br />17% of college students currently own a Wii and 68% has played one<br /><ul><li>Today’s addressable market is 1.47 Million people</li></li></ul><li>Gameplay<br />
  5. 5. Unique Technology:<br />Controls<br />
  6. 6. Application Requirements for WiiWare:<br />Physical location outside of residences<br />$2,000 - $10,000 for the hardware <br />Nintendo has the final say<br />M-rated games are the limit<br />Long term presence is out of our control<br />Development<br />
  7. 7. Distribution Channel:<br />Tight marketing budget<br />Released on Wii Shop Channel -Wiiware section. <br />Nintendo has done promotional awareness <br />Distribution channel is really out of our hands. <br />Marketing<br />
  8. 8. Price:<br />Price set in reference to other WiiWare games (vary from $5-20). <br />Mainstream games are $50 on avg.<br />No retail costs with WiiWare games. <br />Marketing<br />
  9. 9. Promotion:<br />Party game that will sell on curiosity and hype. <br />Key word is BUZZ. <br />Beer Pong is a taboo activity<br />Novel Product concept<br />Plant the seed and fuel the hype<br />Marketing<br />
  10. 10. Wii Beer Pong Tournaments (Frats and Bars)<br />Youtube videos- “Wii Pong Video Contest”<br />Blogging<br />Chat and forum posts<br />Paid press releases. <br />Sponsorships from Beer companies. <br />Co-branding will expand invested network<br />In-game advertising in return for start-up capital and Beer(for events). <br />Marketing<br />
  11. 11. Promotion:<br />Party game that will sell on curiosity and hype. <br />Key word is BUZZ. <br />Beer Pong is a taboo activity<br />Novel Product concept<br />Plant the seed and fuel the hype<br />Marketing<br />
  12. 12. Revenue Sources<br />Financial Projections<br />Business & Financial Risks<br />Assumptions:<br />No major conflicts with manufactures of consoles.<br />Cost and revenue structure is similar to industry norms.<br />Continuation of current trend of growth in gamming.<br />Financials<br />
  13. 13. Revenue Sources<br /><ul><li>Point of Sale: Wiiware
  14. 14. Online Retail Environment
  15. 15. Price Range of $5.00 to $20.00
  16. 16. Expected Life of 1-2 years
  17. 17. Micro-sales
  18. 18. In Game Advertising
  19. 19. Beverage Companies
  20. 20. Advertising is Continuously Updated
  21. 21. Sustainable Revenue Source</li></ul>Traditional Game Sales<br />Product Placement<br />
  22. 22. Financial Projections<br />
  23. 23. Revenues: Only 10% of new game concepts are profitable<br />Discretionary Spending: We compete for the leisure time and discretionary spending of consumers.<br />Product life of the game is short, cyclical and driven by video game hardware systems.<br />Business & Financial Risks<br />
  24. 24. Sources of Revenue: Good<br />Projections: Potentially Profitable<br />Business and Financial Risk Factors: High Risk<br />Evaluation of Venture<br />
  25. 25. Untapped Marketplace<br />Only 10 titles on the online distribution service<br />Midway Wii Party Games – Ping Cup<br />Press release by Frat Party Games:<br />May 21, 2008 - JV Games Inc. is pleased to announce Frat Party Games – Beer Pong.<br />http://www.youtube.com/watch?v=hoQRWQJK3MM<br />Competition<br />
  26. 26. We have agreed that this is an all star team<br />We will continue talking to CS students<br />After finals we will sit down and discuss different Wii drinking game ideas<br />The Future<br />
  27. 27. The Future<br />

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