No other digital marketing platform can transform your unique location data into a virtually unlimited number of individual, micro-relevant display ads.

1. Balihoo Display activates your data to create hundreds or thousands of
completely unique and highly relevant campaigns. The data ingested each day
by the Balihoo platform informs and drives all aspects of every campaign.
LOCATION NAP
HOURS OF OPERATION
INVENTORY
BEHAVIORAL DATA
INTEREST DATA
DEMOGRAPHIC DATA
KEYPHRASES
SALES DATA
AD COPY
CALL TRACKING
SITE EXTENSIONS
BUDGETS
TARGETS
DAY-PART
KEYWORDS
URLS
LANDING PAGES
DISPLAYData-driven, (hyper)local display advertising.
At scale.
THE BALIHOO ENGINE
Balihoo Display solves these problems by
automating the repetitive administrative tasks
involved with local display advertising
(versioning, setup, maintenance, data updates,
etc.) so that you can focus on optimization.
Through automation, Balihoo applies
contextual and geographical relevance on the
micro level, across hundreds or thousands of
unique campaigns.
HOW?
By using your own location data, Balihoo
generates complete Google Display Network
(GDN) campaigns that include creative
elements and configurations unique to each
individual market.
National brands leverage display advertising
to effectively push highly visual and engaging
messages across 90% of the Internet. Adding
local relevance to these campaigns returns
higher click-through rates at lower costs.
However, to localize ads, or even to customize
them for the individual viewer, brands must
utilize data, automation, and collaboration
between Creative and Media departments.
Unfortunately, the setup and maintenance of
hundreds or thousands of creative files and
campaigns is resource-intensive, and for
many brands, is nearly impossible.

2. WHO IS USING BALIHOO
DISPLAY ADVERTISING?
Organizations that need to differentiate
their campaigns locally, particularly:
Digital Media Agencies
Retail
Insurance
Durable Goods Manufacturers
Franchises
Service Companies
ABOUT BALIHOO
Balihoo's software solutions increase the
ROI of digital advertising for national
brands and their agencies. By dramatically
improving the relevance of paid search and
display ads over other campaign
management solutions, Balihoo has
proven their ability to increase
click-through rates and decrease average
cost-per-click while simultaneously saving
you manual tasks and setup time. The
result is the most efficient and effective
way to deploy your digital campaigns.
Digital advertisers are discovering their unfair advantage.
Introducing Micro Relevance.
Balihoo's digital campaign management software increases the ROI of your campaigns by
dramatically improving the relevance of your ads over other solutions. By layering geographic,
message, and daypart relevance, Balihoo users have seen up to an 83% increase in Conversions and a
60% decrease in Cost-Per-Lead.
No other platform can activate your unique location data to produce an
unlimited number of individual, micro-relevant display campaigns.
In this display campaign, location-specific data and information are inserted into the creative template. Targeting is
determined by several factors, including local daily weather conditions. This can be scaled across tens of thousands
of locations.
Avoid the stress of the critical path.
Use data triggers to activate and deactivate campaigns.
Perhaps you only want ads to run for locations that currently have the advertised product in stock, or
in markets where certain weather conditions are occurring. In either case—and in thousands of
others like them - leading brands are leveraging the power of data feeds. Balihoo ties into inventory
systems, location databases, third-party weather and demographic sources, and virtually any data
feed that is significant or unique to your brand.
DON’T LET THE COLD
KEEP YOU FROM
EXPLORING
JACKSON
VISIT
Ascension Supply Co.
in Jackson Hole, WY