Balaji Wafers Pvt Ltd is a potato chip and snack company founded in 1974 in Rajkot, India by Chandubhai Virani. It has since expanded to have 5000+ employees, 800+ distributors, and annual revenue of ₹4,000 crore. The company aims to provide affordable snacks nationwide through strategic distribution network development. Its vision is to grow into a global giant using modern techniques while maintaining traditions of trust and quality. Key competitors include Lays and Parle snacks. Balaji Wafers has received several awards and recognition for its success and contributions to the consumer products industry in India.

1. BALAJI WAFERS PVT LTD
Presented By :- Ku. Prerana Dilip Kharat
Guided By :- Dr Zamarrud Ansari
Asst. Prof. of Enterprise Analysis & Desk Research
( EADR )

2. Index
• Company Introduction
• History & Enterprise
• Mission & Vission
• Directors
• Products
• Competitors
• Awards & Achievement
• Financial Reports
• Revenue
• Conclusion

3.  Company : Balaji Wafers Pvt. Ltd.
 Founded : 1974
 Founder : Chandubhai Virani
 Headquarter : Rajkot, Gujrat, India
 Products : Potato chip, namkeen , nachos
 Tagline : Kam Hawa, Wafers Zyaada and flavours wah wah
 Number of employees : 5000 +
 Distributors : distributorship network of about 800+
 Revenue : ₹4,000 crore
Company Introduction
Chandubhai Virani

4. The company is owned by Chandubhai Virani. Chandubhai and his brothers Bhikhubhai and Kanubhai
migrated from a small Village of Jamnagar district of Gujarat. Their father Popatbhai Virani was a farmer,
who sold ancestral agriculture land and gave ₹20,000 (US$250) to them to venture into business.
The Viranis invested in farm equipment but could not succeed and lost the money. Kanubhai and his brothers
started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989, the wafers were
produced at the Viranis' house and distributed in and around Rajkot city.
In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new concept
of making potato chips. The main benefit they got is the readymade infrastructure availability due to which
their cost was reduced to a large extent. They operated there for around 22 years.
Balaji Wafers then set up a fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi,
outside the town of Rajkot.
HISTORY & ENTERPRISES

5. The company aims to a ‘value for money product’, accessible to consumers all
across the country. To accomplish this, the company is seeking to strategically
develop a strong and credible distribution network, C&F agents, dealers and
retailers.
VISION
The Company’s Vision, shared by the brothers and the young is to grow into a
global giant using modern methods and techniques. The key drivers in this
journey of growth will continue to be the age-old traditions of Trust and
Quality, without any compromise.
MISSION

6. Chandubhai Virani, the founder and managing
director of Balaji Wafers Private Limited,
started making potato wafers in 1982 with a
minuscule investment of Rs 10,000 at a shed
erected in the compound of his house.
CHANDHUBHAI VIRANI
FOUNDER OF COMPANY

7. DIRECTORS
The company has 9 directors and 1
reported key management personnel.
The longest serving directors currently
on board are Chandubhai Popatbhai
Virani, Bhikhabhai Popatbhai Virani
and Kanjibhai Popatbhai Virani who
were appointed on 22 September, 1995.
They have been on the board for more
than 27 years. The most recently
appointed director is Kapil Kumar
Rathore, who was appointed on 22 July,
2022.
Keyur Bhikhabhai Virani has the largest
number of other directorships with a
seat at a total of 2 companies. In total,
the company is connected to 2 other
companies through its directors.

9. COMPETITORS
• Lays from PepsiCo & Parle are the main competitors of the
Balaji Wafers.
• Both are targeting children and family.

10.  Balaji Wafers awards the media duties to Madison Media
 18th EY Entrepreneur of the Year Award in the Consumer
Products & Retail Category
 Balaji group is member of snacks of food associations
 Economic times recognized Balaji group as sultan of wafers.
 International magazine i.e. Asia Pacific food online published
a special article with “ Chip Off The Old Block “ tag.
Awards and Achievement

11. Operating Revenue Over INR 500 cr
EBITDA 12.08 %
Networth 0.49 %
Debt/Equity Ratio 0.12
Return on Equity 0.40 %
Total Assets 9.85 %
Fixed Assets 12.63 %
Current Assets 4.61 %
Current Liabilities 64.80 %
Trade Receivables -51.19 %
Trade Payables 123.78 %
Current Ratio 2.51
FINANCIAL REPORT

12. REVENUE

13. Majority of retailer are selling Balaji products.Minority of retailor
are aware about new product. Majority of retailer are satisfied
with product delivery of Balaji Majority of retailor want to not
launch another product of Balaji instead of that they should be
concentrate on existence product and maintain the quality. Balaji
product are highly selling in the market
CONCLUSION

14. THANK YOU !