Baighlen & Co. Gridiron Hoods
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Baighlen & Co. proposes a strategic market plan to grow market share of their GridIron Hoods brand among MSU students. The plan targets MSU students seeking well-designed hoods expressing MSU pride. It outlines a value proposition focusing on quality, unique design, and MSU relevance. The marketing mix discusses brand promotion through websites and events, and distribution through local retailers and online stores to provide high quality products, service benefits, and foster an emotional brand connection with customers. Financial projections estimate sales growth and increasing profitability over three years.
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Are you a manufacturer or a distributor? Are you struggling to keep customers loyal? Do you want to attract #customerloyalty. Our incentive and or reward ideas are custom built to help you to grow your company.
Travel, merchandise, points, recognition all designed to help you grow
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Baighlen & Co. Gridiron Hoods
- 1. Baighlen & Co. GridIron Hoods Yajing Zhu, Wanting Liu, Jingtao Ji, Wan Xu Apr.28 2009
- 5. Marketing Mix-Brand Promotion Brand Price Place Market Mix Analysis
- 16. Financial Statement Performance GridIron Brands’ Forecasted Performance 2009 2010 2011 Unit volume sold (sweatshirts, t-shirts, hats) 500/500/100 625/625/125 782/782/156 Average retail price 50/16.99/12.99 50/16.99/12.99 50/16.99/12.99 Average selling price 25/8.495/6.495 25/8.495/6.495 25/8.495/6.495 Channel discount 10% 10% 10% Net selling price 22.5/7.6455/5.8455 22.5/7.6455/5.8455 22.5/7.6455/5.8455 Sales revenue 31314 39142.5 48928.1 Percent margin 25% 25% 25% Gross profit 7828.5 9785.6 12232.0 Marketing expenses 4000 4000 4000 Net Marketing Contribution 3828.5 5785.6 8232.0 Profitability Metrics Marketing Return on Sales 12.2% 14.8% 16.8% Marketing Return on Investment 95.7% 144.6% 205.8%
- 17. Any Questions ? Thanks !